RelyOn podcast

Adam Ferrier is the founder of Thinkerbell, an Australian creative agency where marketing sciences meets hardcore creativity. He is a consumer psychologist, an author, and one of Australia's most recognised voices on brand behaviour and creativity. Across his career advising CEOs, boards and marketing leaders, Adam is one of the few practitioners in this country who treats brand not as a marketing function but as the operating system of the entire organisation. In this conversation, he lays out the case for the CEO as Chief Brand Officer and introduces the idea of the brand as a behavioural contract that governs how every part of the business shows up. What We Cover In this episode, we examine what changes when a brand stops sitting with the marketing department and starts setting the behavioural standard for the whole organisation. Adam brings the frameworks, the agency-side experience from working with some of Australia's most recognisable brands, and a clear view on why most brand work fails to translate into internal action. We discuss: Why brand should be understood as a behavioural contract that sets the tone for the organisation The case for the CEO as Chief Brand Officer Why the gap between what a brand promises and what its people deliver is wider than most CEOs realise How Thinkerbell built its internal operating system, including the rituals, language and roles that bring "Measured Magic" to life inside the agency + more -- This episode is powered by Rely, the all-in-one employee relations platform helping Australia's best known organisations turn hazards and people risk into organisational strength. -- Mentioned in This Episode: Thinkerbell's "Measured Magic" operating model Mark Ritson on brand simplicity Gonzo Marketing and the idea of business as marketing Thinkerbell and PwC Where to find Adam (guest): LinkedIn: https://www.linkedin.com/in/adamferrier/ Thinkerbell: https://thinkerbell.com Where to find Nathan (host): LinkedIn: https://www.linkedin.com/in/nathanluker/ Where to find Rely: Website: https://relyplatform.com/ LinkedIn: https://www.linkedin.com/company/relyplatform/

Episode Overview Anne-Marie Paterson is the Chief Risk Officer (acting) at Medibank and one of Australia's leading risk transformation executives, having led enterprise risk programs across AMP, Commonwealth Bank, Colonial First State and Bendigo and Adelaide Bank. A lawyer by training who built her career at the intersection of employment law, whistleblowing and people risk, Anne-Marie has spent over two decades helping ASX-listed organisations translate complex regulatory expectations into cultures where people actually feel safe to speak up. What We Cover In this episode, we explore an underestimated challenge facing organisations: non-financial and people risk. From psychosocial hazards to compliance culture, Anne-Marie brings sharp, practical insight to help HR leaders, operations teams, and executives think and act like genuine risk owners. In today's episode, we discuss: Why the Banking Royal Commission changed everything about how we should think about risk The "liability chill" and why leaders avoid words like "burnout" and why that silence is itself a risk How psychosocial hazards hide inside fast-growth cultures, often worn as badges of honour Why a mature risk culture is a driver of high performance, not a constraint on it What HR professionals need to do right now to start owning their role as risk practitioners -- This episode is powered by Rely, the all-in-one employee relations platform helping Australia's best known organisations turn hazards and people risk into organisational strength. -- Where to find Anne Marie: Linkedin: https://www.linkedin.com/in/anne-mariepaterson/ Where to find Nathan: Linkedin: https://www.linkedin.com/in/nathanluker/ Where to find Rely Website: https://relyplatform.com/ Linkedin: https://www.linkedin.com/company/relyplatform/

Host, Nathan Luker, talks to Dr. Adam Hall, a strategic employee experience expert at global risk and people firm, WTW. In this illuminating conversation (35 mins) they discuss: What are the pressing issues for People & Culture leaders in 2023 in terms of delivering an exception employee experience? How are People & Culture leaders using data to assess their culture and identifying ways to improve the employee experience? What happens when the employee's lived experience of the workplace doesn't match the promises made? What is the link between people, purpose and performance? Why are People & Culture teams lagging when it comes to using technology to do the grunt work, so they can focus on more strategic priorities?

Today's conversation is a little bit different. We've partnered with Australia's GRC Institute to bring you the latest in governance, risk and compliance. Each quarter, we'll be joined by the GRC's CEO Naomi Burley to discuss the hot topics in risk management.

Host, Nathan Luker, talks to child safety expert and lawyer at Moores, Skye Rose, about child safety, how leaders can best protect children and how kids are leading the way in speaking up about safety concerns.

Host, Nathan Luker, talks to the former Chief Risk Officer of AMP, Anne-Marie Paterson, about how to build an intelligent risk culture that supports innovation and productivity without sacrificing good governance.

Host, Nathan Luker, is joined by leadership, culture and transformation consultant, Blake Redding, to discuss the challenges of transforming workplace culture.