Valentina Coin, Via Technology (Part One)

Valentina Coin, Via Technology (Part One)

From Remarkable Regional Business by Hebron Films

March 30, 2026 · 41 min · Episode 62

About this episode

Valentina Coin discusses the importance of addressing people and process issues alongside technology in business scaling.

Most businesses think they have a technology problem. Valentina Coin from Via Technology says the technology is usually the last thing that needs fixing. In Part One of this conversation on Remarkable Regional Business, Caleb Maxwell sits down with Valentina Coin, founder of Via Technology on the Sunshine Coast. Via Technology works with growing businesses to build what Val calls strategic business systems, combining people, process and technology to help organisations scale without things falling apart. The conversation starts with what Via Technology actually does and why it is so difficult to explain. Val unpacks why so many businesses mistake a technology problem for what is really a people or process problem, and why solving all three together is the only way to create lasting change. Val walks through real client examples, from a business with three weeks to migrate its entire operation off a decommissioned platform, to a couple who purchased a business with no systems and all the knowledge walking out the door with the previous owner. Topics Covered / What Via Technology actually does and why it is hard to categorise Why strategic business systems go far beyond software…

People in this episode

Host: Caleb Maxwell

Guest: Valentina Coin

Topics covered

  • technology problems
  • strategic business systems
  • people and process issues
  • client examples
  • business scaling

Keywords

  • business technology
  • strategic systems
  • operational complexity
  • client journeys
  • software implementation

Mentioned in this episode

Organizations: Via Technology

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