Biscuits, Branding & Bold Bets: Lauren Coulter’s Path to Franchising

About this episode

Lauren Coulter discusses her journey from running restaurants to building a franchise brand with Biscuit Belly.

What does it actually take to go from running restaurants to building a franchise brand? In this episode of Renegade Ventures, Lauren Coulter shares the evolution of Biscuit Belly—from early-stage growth without a clear strategy to a more intentional, systems-driven approach to scaling. She breaks down the realities of franchising, including what changes as an operator, how to think about partners and unit economics, and why delivering a consistent guest experience is one of the hardest parts of growth. Lauren also talks about “climbing Cringe Mountain”—the uncomfortable but necessary process of growing as a leader while building in real time. A candid conversation for founders thinking about scaling, franchising, or building a brand that lasts.

People in this episode

Host: Ellie Puckett

Guest: Lauren Coulter

Topics covered

• franchising
• restaurant growth
• brand building
• leadership
• guest experience

Keywords

• franchising
• Biscuit Belly
• restaurant growth
• leadership
• guest experience
• scaling
• unit economics

Mentioned in this episode

Organizations: Biscuit Belly

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