Research Reverb

In this episode, we dive deep into the power of product names with Gies Professor Olga Khessina. Her research reveals that the name of a product could be the difference between success and failure — especially in high-velocity industries where products come and go rapidly.

Do you think loving a certain food makes you a better connoisseur? It might surprise you to learn that being passionate about food could actually dull your senses!In our latest episode, Gies Professor Maria Rodas explains why "love" might just be blinding when it comes to taste. Her explores how chocoholics, cheese lovers, and coffee fans often miss subtle flavor differences in their favorites—simply because their deep attachment leads them to rely on shortcuts in their perception.

We dive into a conversation with Gies Professor Yang Gao, who co-authored a paper examining whether Community Notes can influence users to retract misleading tweets. From the mechanics of the system to the psychological factors at play, Gao shares key findings about how these notes might restore trust in social media and prevent the spread of false information. The discussion also touches on the broader implications for social media platforms, policymakers, and individuals working together to curb misinformation in our digital age.

What if we could hear directly from executives about the prevalence of accounting fraud? For the first time, we’re getting estimates straight from the source, and the results might surprise you.In our latest podcast episode, Gies Professor Alex Vandenberg talks about a groundbreaking study that sheds light on how common earnings manipulation really is. This episode covers: 1) The 5 types of earnings manipulations executives might use, 2) How the list experiment gives executives the opportunity to be honest without facing consequences, 3) The staggering findings that suggest earnings manipulation is far more common than we thought.

In this episode, Gies Professor Jack Goncalo shares his fascinating research on the link between creativity and indulgence. His study suggests that engaging in creative tasks can trigger a "treat-yourself" mentality, leading to indulgent behaviors such as overeating, drinking more alcohol, or skipping workouts.Through a series of experiments, he reveals how creative thinking activates the brain's reward system, making people more likely to make unhealthy choices. The episode explores the psychological implications of creativity on decision-making and offers insights for individuals and leaders in creative fields.