About this episode
This episode explores the concept of shrinkflation and its implications for consumers and retail.
Shrinkflation is the practice of reducing product sizes while keeping prices the same – a subtle form of inflation many consumers overlook. In this episode, we explore new research by Aljoscha Janssen at Singapore Management University, examining how widespread shrinkflation is in retail, why consumers react differently to size changes than price rises, and what this means for transparency and consumer protection. Read the original research: https://doi.org/10.1287/mksc.2024.0948...
Topics covered
- shrinkflation
- consumer behavior
- retail
- transparency
- consumer protection
Keywords
- shrinkflation
- inflation
- consumer reaction
- product sizes
- retail research
Mentioned in this episode
Organizations: Singapore Management University
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