Walmart Redesigns Great Value After 10 Years | Fast Five Shorts

About this episode

This episode discusses Walmart's redesign of its Great Value brand and its implications for private label growth.

This Omni Talk Retail Fast Five segment explores Walmart’s first major redesign of its Great Value private label brand in over a decade. Chris Walton and Ben Miller discuss how packaging, perception, and pricing power all play into private label growth and why this move could help Walmart win with higher-income shoppers. ⏩ Tune in for the full episode here. #RetailNews, #Walmart, #PrivateLabel, #Branding, #GroceryRetail, #RetailStrategy, #OmniTalk

People in this episode

Host: Chris Walton

Guest: Ben Miller

Topics covered

• Walmart
• private label
• branding
• grocery retail
• retail strategy

Keywords

• Walmart
• Great Value
• private label
• packaging
• pricing power
• higher-income shoppers

Mentioned in this episode

Organizations: Walmart

Products: Great Value

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