Agentic AI in Luxury Retail: Making Personalization Work at Scale

Agentic AI in Luxury Retail: Making Personalization Work at Scale

From RETHINK RETAIL by RETHINK Retail

April 17, 2026 · 17 min

About this episode

The episode explores the application of agentic AI in luxury retail, focusing on personalization and data integration.

Top Retail Expert Joshua Rockoff was joined by Yuliya Samsonava from EPAM and Vic Miles from Microsoft onsite at Shoptalk Spring to explore how agentic AI is being applied within luxury retail. In this episode, we dive into connecting data across systems, supporting decision-making in real time, and elevating the role of store associates. RETAILERS WILL GAIN INSIGHTS INTO: 📱 The Modern Associate: How to equip store associates with a complete, real-time view of each customer. 📈 Demand Signals: How to improve product allocation using live demand signals and client-level insights. ✨ Service Recovery: How to streamline service recovery while maintaining a high-touch, luxury experience. 🏗️ Orchestration: Why AI should sit as an orchestration layer across systems rather than a siloed tool. THE BOTTOM LINE: If you're evaluating where AI can drive measurable impact across your business, this podcast provides a grounded, execution-focused perspective.

People in this episode

Guests: Yuliya Samsonava, Vic Miles

Topics covered

  • Agentic AI
  • Luxury Retail
  • Personalization
  • Data Integration
  • Store Associates

Keywords

  • real-time decision-making
  • service recovery
  • product allocation
  • AI orchestration

Mentioned in this episode

Products: EPAM, Microsoft

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