B2B AI Secrets: How RS Group and Rezolve Ai Scale

B2B AI Secrets: How RS Group and Rezolve Ai Scale

From RETHINK RETAIL by RETHINK Retail

May 11, 2026 · 21 min

About this episode

The episode discusses the complexities of B2B commerce and how RS Group and Rezolve AI are leveraging AI to enhance solutions and automate processes.

B2B commerce is built on a foundation of extreme complexity. When a part fails in a 100 million dollar machine, the customer needs a solution, not just a search result. Carl Holt, Director of Digital Product and Transformation at RS Group plc, sits down with Howe Gu, Group SVP, Customers and Partners at Rezolve AI, and Evan Burgess, Global Sales Director at Rezolve AI. They discuss the leap from legacy search engines to agentic commerce. Inside the Episode: - 99 Percent Rule Reduction: The automation strategy that allowed RS Group to replace 30,000 manual rules with an AI product platform. - Natural Language Moats: Why engineers are moving toward "plain English" problem solving to bypass technical jargon. - Predictive Fulfillment: A look at the future of IoT sensors and AI agents that order spare parts before a machine actually breaks. - Agent-to-Agent Commerce: How to build digital experiences for the AI agents that will soon be shopping on behalf of global organizations. Value is not found in the catalog size. It is found in the speed of the solution.

People in this episode

Guests: Carl Holt, Howe Gu, Evan Burgess

Topics covered

  • B2B commerce
  • AI technology
  • agentic commerce
  • automation strategy
  • predictive fulfillment
  • digital experiences

Keywords

  • B2B commerce
  • AI
  • automation
  • predictive fulfillment
  • digital transformation
  • agentic commerce

Mentioned in this episode

Organizations: RS Group plc, Rezolve AI

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