Store to Door: Making E-commerce Operationally Viable
From RETHINK RETAIL by RETHINK Retail
May 12, 2026 · 25 min
About this episode
The episode discusses the challenges retailers face in making in-store picking profitable and the importance of integrating digital strategy with operational reality.
Retailers have spent 25 years trying to make in-store picking profitable. Most are still struggling because fulfillment is managed as an afterthought. In this episode, Top Retail Expert Vinny O'Brien sits down with Xavier Pym, Partnerships Development Manager at Vusion and Kristofer Browall, Head of Solution Sales at StrongPoint, to bridge the gap between digital strategy and operational reality. Discussion Highlights: - The Design Conflict - Direction Over Data - The Human Factor - The Connected Advantage Stop managing the store as a side project. Start building a real-time fulfillment engine.
People in this episode
Host: Vinny O'Brien
Guests: Xavier Pym, Kristofer Browall
Topics covered
- E-commerce
- Retail Strategy
- Fulfillment
- Operational Efficiency
- Digital Transformation
Keywords
- E-commerce
- Retail
- Fulfillment
- Operational Viability
- Digital Strategy
- In-store Picking
- Real-time Fulfillment
Mentioned in this episode
Organizations: Vusion, StrongPoint
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