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Grace Miller: Diary of a CEO's Secret Weapon on Why Revenue Leaders Need to Fail More
May 12, 2026
Unknown duration
The Growth Paradox: The High-Risk AI Conversation Most Leaders Aren't Having
May 4, 2026
19m 35s
Hayden Stafford: Why the CRO Is the Growth Architect of the AI Age
Apr 28, 2026
51m 56s
Dan Haesler: The Performance Coach Elite Athletes Call On for Leadership Under Pressure
Apr 20, 2026
1h 07m 28s
Dan Haesler: The Performance Coach Olympians Call On for Leadership Under Pressure
Apr 20, 2026
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/12/26 |  Grace Miller: Diary of a CEO's Secret Weapon on Why Revenue Leaders Need to Fail More | Four years ago, Grace Miller joined Diary of a CEO when it had 100,000 followers. She left the Gold Coast, took a role most of us haven't ever heard of, and started building something Steven Bartlett considered so critical he created the role specifically for it. Today the podcast has nearly 16 million followers, over a billion YouTube views, and multi-million-dollar revenue streams. Grace's title: Head of Failure and Experimentation.In this episode of REV UP Rebellion, Grace sits down with Abbie White in front of a live audience of revenue leaders to unpack how businesses can learn from FlightStory's approach to failure and experimentation.This episode is NOT about starting a podcast! It's about what revenue leaders can take from one of the fastest-growing media businesses on the planet, and how to apply that same experimentation edge to drive real commercial growth.Most revenue leaders experiment to some degree, but FlightStory has built it into its DNA, even looking for these attributes in a hiring culture test. The team has achieved unparalleled growth by out-failing the competition.Grace also shares how FlightStory is currently experimenting with AI, the internal AI competition that fast-tracked their progress, and the growth opportunities Grace has her eye on.What's covered in this episode: 90% of experiments at Diary of a CEO either fail or come back inconclusive — find out why Grace still considers that a winHow Grace and the Diary of a CEO team get the entire organisation consistently experimentingWhy Steven Bartlett calls Head of Failure and Experimentation one of the most critical roles in the businessHow FlightStory is experimenting with AI right now and what their results revealedHow to come back from a failed experiment without loss of moraleWhat separates a good experiment from a wasted oneThe culture standard Grace holds her team to: it's not acceptable to NOT try something newWhat would actually surprise you most about working with Steven Bartlett!(00:00:45) How Failing and Experimenting Can Result in $9M in Pipeline (Plus, How We Got Grace on Our Podcast!)(00:04:33) Process is Overrated: Why Breaking Process Unlocks Growth(00:06:35) What ‘Head of Failure’ Actually Means Day to Day(00:07:41) How Much of Your Team's Time Should Be Spent Experimenting(00:13:27) What Separates a Good Experiment from a Waste of Time(00:18:50) The Culture Mechanics that Make Experimentation Stick Across the Whole Organisation(00:25:05) How FlightStory Is Experimenting with AI Right Now(00:39:42) How to Build a Failure and Experimentation Culture Inside a Risk-Averse OrganisationConnect with Grace: https://www.linkedin.com/in/grace-miller-linked-in/Connect with us:Be an Insider and receive our inside track: https://tinyurl.com/be-an-insider-now/Check out our REV UP FY27 Program: https://tinyurl.com/REVUPSystem/Join the REVenue Leaders executive community: https://tinyurl.com/REVenueLeaders/Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn/The Growth Paradox keynote and workshop enquiries: https://abbie-white.com/ | — | ||||||
| 5/4/26 |  The Growth Paradox: The High-Risk AI Conversation Most Leaders Aren't Having✨ | AI conversationbusiness pre-mortem+3 | — | IKEA | — | AI LLMROI on AI+5 | — | 19m 35s | |
| 4/28/26 |  Hayden Stafford: Why the CRO Is the Growth Architect of the AI Age✨ | Chief Revenue OfficerAI in business+4 | Hayden Stafford | SeismicMicrosoft+3 | — | CROAI agents+4 | — | 51m 56s | |
| 4/20/26 |  Dan Haesler: The Performance Coach Elite Athletes Call On for Leadership Under Pressure✨ | leadership under pressureperformance coaching+3 | Dan Haesler | Cut Through CoachingPenrith Panthers+4 | — | leadershipperformance coach+5 | — | 1h 07m 28s | |
| 4/20/26 | Dan Haesler: The Performance Coach Olympians Call On for Leadership Under Pressure | What separates the leaders who hold their ground under pressure from those who unravel? Dan Haesler has spent his career inside that question, and the answer is rarely what most organisations are investing in. Dan Haesler is a performance and leadership coach who works with the biggest elite athletes and sporting teams in Australia (including the Penrith Panthers, the Socceroos, the Wallabies, and members of the Australian Olympic and Commonwealth Games teams). He is also the author of the bestselling Australian business title 'The Act of Leadership' and director of Cut Through Coaching, which works across sport, corporate, and education. He brings the same mental skills frameworks to a revenue leader navigating a brutal quarter as he does to an athlete performing in front of a national audience. In this episode of REV UP Rebellion, Abbie White sits down with Dan for a conversation that cuts through the noise on sustainable high performance, identity, and what it actually means to lead when the pressure is on and the pace of change feels relentless.This is a must-listen for every sales, GTM, and revenue leader who may be hitting their numbers but wondering how much longer they can sustain this pace, or leading a team that is showing the cracks. What's covered in this episode: The four pillars of engagement that COVID dismantled, and why one of them is still driving workplace friction right now"Radically protect your core, innovate at the edges": the framework that keeps high performers grounded when everything is moving fast The identity question most leaders cannot answer, and why that's the real reason performance breaks down under pressureWhy winning the quarter, each quarter, might be burning your team out, and what high-performing teams do differentlyThe mental skills that are trainable, the equanimity that elite coaches build deliberately, and how it translates directly to revenue leadershipWhy the soft skills are actually pretty hard, and what it costs leaders who keep treating them as a nice-to-have(00:01:41) The Conversation Most Leaders Are Avoiding(00:07:15) Why Efficiency Could Be Killing Team Performance(00:17:57) Radically Protect Your Core: The Strategy for Leading Through Uncertainty(00:24:07) Most Leaders Can’t Answer This Question, And It’s Why People Break(00:30:55) Sustainable High Performance vs the Burnout Cycle(00:39:32) The Equanimity Edge: The Trademark of High-Performance Teams(00:49:28) How to Train "Mental Skills" and Resilience to Be a Better Leader(00:55:07) Why "Slow is Smooth and Smooth is Fast"(00:57:42) The Key to Thriving Under Pressure and Disruption(01:01:55) How to Start When the Gap Feels Too Big to BridgeConnect With DanDan Haesler on LinkedIn: https://tinyurl.com/DanHaeslerLinkedIn/Cut Through Coaching: https://cutthroughhq.com/Dan’s book, The Act of Leadership: https://www.actofleadership.com/Connect With UsBe an Insider & receive our inside track: https://tinyurl.com/be-an-insider-now/ Check out our REV UP FY27 Program: https://tinyurl.com/REVUPSystem/ Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn/ Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn/ | — | ||||||
| 3/31/26 |  How a $110B Loan Book Overcame the "Impossible" to Go AI-Native — and What They Built Next✨ | AI transformationbusiness innovation+4 | David HymanDaniel Folb | Lendi GroupDeloitte+1 | Australia | AI-nativeloan book+5 | — | 57m 45s | |
| 3/23/26 |  Abbie White: The Counterintuitive Growth Playbook - 5 Things Working Right Now✨ | growth strategyrevenue leadership+4 | — | ASX 200Fortune 500 | — | growth playbookrevenue strategy+4 | — | 10m 43s | |
| 3/16/26 |  Andy Reid: What if Leaders and High Performers Have Success Wrong?✨ | high performancesuccess+3 | Andy Reid | Success Curious: How to Define and Achieve High Performance | — | successhigh performance+5 | — | 58m 51s | |
| 3/16/26 | Andy Reid: What Leaders and Top Performers Get WRONG About Success | What if the biggest barrier between you and high performance isn't strategy, skills, or resources, but the language you've inherited about what success is supposed to look like? For most leaders and high performers, success has been defined externally: the targets, the status, the titles, the deal sizes. But Andy Reid, business owner, award-winning auctioneer, podcaster and author of 'Success Curious: How to Define and Achieve High Performance', makes a very compelling case that the entire framework is broken. Not because the concepts are wrong, but because the language used to communicate them has stopped working. Discipline, sacrifice, high performance: these words carry weight that can shut us down rather than opening us up. In this episode of the REV UP Rebellion, Abbie White sits down with Andy Reid for a conversation that is as honest as it is thought-provoking. Andy brings together years of lived experience with mental health, ADHD, grief, and personal reinvention to challenge the idea that success is an external game. His framework is simple, deeply personal, and built for the kind of leader who has ticked every box on the conventional checklist and still feels something is off. This is a must-listen for leaders, business owners, and anyone who has achieved what they set out to achieve and found themselves wondering: is this it? What's covered in this episode: Why success is a flow state, not a finish line, and what that means in practice How the language of discipline and sacrifice can sabotage performance, especially with younger team members Why 'being loyal to the next version of yourself' works where 'sacrifice' fails The real cost of setting goals that ignore your actual life and circumstances What ADHD, depression, and grief can teach you about high performance Why non-negotiables can be dangerous... unless they are anchored to something real The accountability partner mistake most people make The one thing to do first if you want to genuinely change your trajectory(00:00:00) – Introducing Andy Reid, author of 'Success Curious' (00:00:59) – Redefining Success in 2026 (00:04:28) – What Andy Hopes Readers Get From 'Success Curious' (00:07:45) – Removing the Barriers to Success and High-Performance (00:11:51) – The Biggest Myth About Success Andy Wants to Bust (00:15:55) – Goal-Setting vs. Being Present: The Real Tension (00:21:10) – When Goals Become Intimidating and Counter-Productive (And How to Make Goal-Setting Work for You) (00:26:56) – Non-Negotiables: When They Work and When They Backfire (00:32:00) – What Writing the Book Revealed: The Problem with Language Around Success (00:39:16) – ADHD, Depression, and Giving the Middle Finger to Labels (00:43:17) – Eradicating Excuses and Finding Your Reasons (00:48:13) – Accountability Partners and Mentors: How to Pick the Right Person (00:54:34) – The First Step to Real Success: Accept Where You Are (00:58:20) – Andy’s Book Recommendation: The 7 Habits of Highly Effective People Connect with Andy: Andy Reid on LinkedIn: https://www.linkedin.com/in/andyreidcoachingSuccess Curious (book): https://andyreid.com.au/product/success-curiousConnect with us: Check out our REV UP 2026 program to uplift sales & GTM team capability together: https://tinyurl.com/REV-UP-2026 Be an Insider & receive our inside track every other Thursday: https://tinyurl.com/be-an-insider-now Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn Follow Sales Redefined on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn | — | ||||||
| 3/9/26 |  AI Agents in Sales: Inside HubSpot's Playbook for the Sales Team of the Future✨ | AI in salesHubSpot+5 | Alli Kleppe | HubSpot | — | AI agentssales teams+6 | — | 47m 35s | |
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| 3/2/26 |  The Mood of the Sales Leader Report: Where Revenue Leaders Are Really At in 2026✨ | sales leadershiprevenue growth+4 | Cian McLoughlin | TrinityIndicator | AustraliaNew Zealand | salesleadership+7 | — | 50m 19s | |
| 2/23/26 |  Dr Jo Brown: High-Performance Leadership and The 4 Pillars Separating Good from Elite✨ | high-performance leadershipteam performance+3 | Dr Jo Brown | Performance StateJamaican bobsleigh team+1 | — | leadershipperformance+3 | — | 53m 10s | |
| 2/9/26 |  Your Feet Give You Away: Body Language Cues Undercover Operatives Read That Revenue Teams Miss✨ | body languagenon-verbal communication+4 | Yann Schipfer | U.S. Department of DefenceFrench Foreign Legion | AustraliaAfrica | body languagenon-verbal cues+5 | — | 31m 16s | |
| 2/2/26 |  The Negotiation Myths Costing Revenue Leaders Millions | What if the reason negotiations fail has nothing to do with tactics and everything to do with how we fundamentally misunderstand what negotiation actually is?Most leaders think negotiation is reserved for deals, contracts, and salespeople. The reality is far more strategic.Every conversation where you need alignment, buy-in, or agreement is a negotiation.And it’s not all about "winning" against your counterpart!The executives who master this skill create real value in every stakeholder interaction, from board rooms to supplier relationships to talent retention. Those who don't? They leave millions on the table.In this Rebellious Ideas throwback episode from the full REV UP Rebellion conversation, Abbie White revisits her discussion with Glin Bayley, author of "The Negotiation Playbook," who has trained executives at Unilever, Lendlease, Woolworths, and Arnott's.Glin dismantles the myths around negotiation and rebuilds it as the strategic superpower every revenue leader needs in their arsenal.This is essential listening for CROs, Heads of Sales, GTM leaders, and any executive responsible for leading a sales team who might have historically negotiated on price or you’re creating commercial agreements that drive business outcomes.Get ready for unfiltered insights on: How negotiation is fundamentally misunderstood (and how that misconception costs you leverage, value, and outcomes)The critical negotiation skills that most leaders still overlook Glin's "Value" Framework for negotiation that transforms deals, relationships, and commercial outcomesLanguage patterns that unconsciously erode your position (and what to say instead to maintain strategic advantage)The negotiation mistakes that sabotage outcomes before the conversation even beginsPractical tactics to build negotiation capability across your revenue organisation starting todayIf you're leading revenue teams, driving GTM strategy, or responsible for commercial outcomes in 2026, this conversation will fundamentally shift how you think about creating value in every stakeholder interaction.(00:00:00) - Introducing Glin Bayley and the REV UP System(00:01:17) - Busting Myths About What Negotiation Actually Is (And Isn’t!)(00:02:02) - The Value Framework: Creating Win-Win Outcomes Beyond Price(00:06:36) - Language Patterns That Cost You Deals (And What to Do Instead)(00:09:57) - Collaborative vs Competitive Negotiation(00:13:33) - How Negotiation Skills Can Uplift Your Overall Performance(00:15:18) - First Steps: Building Negotiation Capability Starting Today Ready to Build Strategic Negotiation Capability Across Your Revenue Team?Glin Bayley is one of 10 world-class experts delivering the REV UP System in 2026 - the professional development pathway designed specifically for B2B revenue teams in complex industries.From negotiation and influence to AI strategy and GTM execution, get all the critical skills your team needs to win in 2026.Live interactive masterclasses. AI-personalised learning. Immediate application.Learn from Glin and 9 other global experts including Julie Masters (Influence), Chris Briest (AI for Sales), and Cian McLoughlin (Win/Loss Analysis) in our 12-month program trusted by leading ANZ organisations.See the full program and line-up or join the REV UP 2026 waitlist: https://tinyurl.com/REV-UP-2026Connect with Glin Bayley:Website: https://simplyglin.com/homeLinkedIn: https://www.linkedin.com/in/glinbayleyBuy "The Negotiation Playbook": https://simplyglin.com/playbookConnect with us: Be an Insider and get the weekly inside track: https://tinyurl.com/be-an-insider-nowFollow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedInFollow Abbie for behind-the-scenes insights: https://tinyurl.com/Follow-Abbie-on-LinkedIn | — | ||||||
| 1/26/26 |  The Science Behind Sustainable Performance: Stress, Focus, and Recovery | Sales and revenue roles come with pressure. So how do you perform at your best without burning out or paying the “success tax”? What if your biggest asset isn’t what’s on your resume, but what’s happening in your brain and body? With burnout and quiet quitting at an all-time high, this is a must-listen for all revenue leaders building high-performance teams. We revisit two of our most loved podcast conversations with Jay Pottenger, GM of EQ Minds and a postgraduate in mental health and neuroscience, and Dr. Kristy Goodwin, Australia’s leading neuro-performance scientist. We’ve pulled the best moments from both conversations to explore what really drives performance, focus and recovery, both at work and beyond. If you're looking to step up your performance without the personal cost in 2026, and reset for the year ahead by breaking the cycle of constant busyness, this one’s for you. You’ll hear how top performers reset, manage their energy, and work with their biology rather than against it. What we cover: What’s really driving burnout and mental fatigue, and what leaders can do The performance foundations most teams skip Reset rituals that replenish energy, focus, and brainpowerTiny daily habits that set the tone, and why they matter more than you think What being ‘on’ constantly does to your brain… and your sales impactHow to reclaim your focus from digital distractions Guardrails teams are setting up to protect performance given Australia’s ‘Right to Disconnect’Why you can’t talk about performance without talking about wellbeing(00:00:00) In This Episode and Why This Conversation Matters(00:01:29) Why Talent and Skill Alone Won't Guarantee High Performance(00:03:55) Is Saying No Your Secret Weapon?(00:04:32) How to Stop Feeling Behind by Being Intentional with Your Time(00:05:13) The Prioritisation Tactic Every B2B Leader Needs in 2016(00:07:35) The EQ Minds Company Ritual to Prevent Burnout(00:08:52) How to Make Good Habits Stick for Life, Not Just a Week(00:10:35) The #1 Non-Negotiable for Sustainable Success(00:11:43) Why Our Brains Are Struggling in an "Always-On" Digital Era(00:12:06) How Tracking Health Metrics Can Transform Performance(00:13:50) The Hidden Costs of Cognitive Overload(00:16:37) How to Manage Team Stress in the Workplace - Guidelines for Leaders(00:17:45) The Power of Digital Guardrails for You and Your Team(00:18:48) The Business Case for Wellbeing and High Performance(00:21:19) Wrapping Up and How to Connect with Our Guest ExpertsREV UP 2026 is coming!Meet the experts helping B2B sales and GTM leaders succeed in a very different 2026. Our 2026 cohort is starting soon! Check out our program: https://tinyurl.com/REV-UP-2026 Connect with us: Be an Insider and get the weekly inside track: https://tinyurl.com/be-an-insider-now Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn Follow Abbie for behind-the-scenes insights: https://tinyurl.com/Follow-Abbie-on-LinkedIn Connect with our featured experts:Dr. Kristy Goodwin:Website: https://www.drkristygoodwin.com/ LinkedIn: https://www.linkedin.com/in/dr-kristy-goodwin/ Jay Pottenger:Website: https://www.eqminds.com LinkedIn: https://www.linkedin.com/in/jaypottenger/ | — | ||||||
| 1/19/26 |  Out-Contribute Your Competition: Earning Attention in 2026 | As attention gets harder to earn and AI multiplies the noise, the teams that win in 2026 won’t be the loudest. They’ll be the ones who out-contribute their competition. This episode brings together two of the most listened-to voices in our podcast history. Influence expert Julie Masters and creative powerhouse Maz Farrelly have spent their careers helping the world’s biggest names capture attention and convert it into action. Julie unpacks how sales and GTM teams can become trusted authorities using the Out-Contribute Mindset.Maz’s content has earned a staggering 8 billion views, and she unpacks how her content is built on the same skills your team needs to stand out in a prospect outreach, lead gen campaign, a client presentation, a website or in a crowded LinkedIn feed. It’s not just for leaders. It’s for every sales & GTM team member who needs to influence, engage and cut through. This episode will show you how to move from noise to impact in 2026. What’s covered in this episode: Why interrupting and out-shouting don’t work anymore How Maz helps corporates find their X Factor and why it matters Julie’s playbook for building team-wide influence Why storytelling is now a core commercial skill How to train your team to show up with clarity and purpose The “boring audit” that will instantly sharpen your message Why asking better questions beats posting more content How to build momentum without chasing vanity metrics (00:00:00) In This Episode (00:01:40) Contribution is the New Influence (00:02:31) Why Sending More Emails, Using More Ads, and Being Louder Stopped Working (00:05:45) Building Trust and Authority Through Out-Contributing (00:08:59) The Harsh Truth All Sales Teams Need to Hear (00:10:40) How to Get Rid of "White Noise" In Your Assets (00:13:38) How to Stand Out - Even in Highly Regulated Corporate Industries (00:15:41) The Importance of One Clear Message and Killer StorytellingConnect with us: Check out our REV UP 2026 Program – waitlist almost 50% full: https://tinyurl.com/REV-UP-2026 Be an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-now Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn Connect with our featured experts:Julie Masters: https://tinyurl.com/JulieMasters-LinkedIn Maz Farrelly: https://tinyurl.com/MazFarrelly-LinkedIn | — | ||||||
| 1/12/26 |  The Hidden Threat in High-Performance Sales Teams | What really defines a high-performing sales team in 2026, and why are so many leaders getting it wrong?In this Rebellious Ideas mini-episode of the REV UP Rebellion, we revisit our IT Senior Leadership War Room with Pat Devlin, Astrid Groves, and Renee De Laine for a candid conversation that challenges the traditional definition of an “A-Player”.This episode goes straight into the uncomfortable territory many sales leaders avoid. From lone wolf sellers and cultural misfits to performance management, PIPs, and the real role of leadership in building high performance, this discussion pulls apart outdated thinking and replaces it with what actually works in modern sales environments.If you lead sales, revenue, or GTM teams, this episode will challenge long-held assumptions and will kick-start your 2026. What’s covered in this episode: What the number one job of a sales leader really is in 2026Managing high performers versus creating them How lone wolf sellers erode team culture and results What an A-Player actually looks like in 2026 and why your old definition of top talent may be holding you back Who the first person you should remove from a sales team really is and why The danger of high performance with low cultural alignment How to develop and retain top sales talent without losing them to competitors The right way to manage underperformance without destroying morale How to run a PIP without turning it into a career-ending process The culture required for a truly high-performing sales team The hard conversations sales leaders are avoiding and the cost of avoiding them If you’re questioning how to balance performance, culture, and leadership expectations in your sales team, this episode delivers the perspective most leadership offsites avoid. (00:00:00) In This Episode(00:01:47) Why the Myth of an A-Player Needs to Die(00:02:42) What Is the Real Job of a Sales Leader in 2026?(00:04:04) Sales is Not a Solo Sport(00:06:41) Who You Should Fire First and Why(00:07:18) Managing Underperformance and PIPs Without Killing Morale(00:09:55) How to Balance Training, Managing Underperformers, and Hitting KPIs(00:13:10) What Your Performance Management Strategy Should Be for 2026(00:15:10) The Hard Conversations Leaders Need to HaveConnect with us:Check out our REV UP 2026 Program – waitlist almost 50% full: https://tinyurl.com/REV-UP-2026Download our 2026 Underground Playbook for Revenue Leaders PDF (FREE): https://tinyurl.com/2026-B2B-Playbook Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedInFollow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn Connect with our guests:Pat Devlin: https://tinyurl.com/Pat-LinkedIn Astrid Groves: https://tinyurl.com/Astrid-LinkedIn Renee De Laine: https://tinyurl.com/Renee-LinkedIn | — | ||||||
| 12/15/25 |  2025 Wrap Up: Unfiltered Revenue Lessons That Will Shape Your 2026 Growth | As we wrap up 2025, we’ve gone back through the most impactful conversations from the past season of the REV UP Rebellion podcast to pull together the insights that matter the most for revenue leaders heading into 2025.This episode is a curated “best of” the season, revisiting standout moments from conversations with Cian McLoughlin, Chris Briest, Ashley Fell, Kamila Hutchison, Matt Jones and our IT Senior Revenue Leaders 2026 War Room, alongside key reflections from Abbie’s solo episodes.Rather than generic predictions, this wrap-up focuses on the patterns, lessons, and signals that kept showing up across interviews: the themes revenue leaders need to pay attention to if they want to adapt faster, avoid repeating mistakes, and build teams that can win in a more complex 2026 landscape. If you’re using December to reflect, reset, and prepare for 2026, this episode pulls together the most relevant lessons from the season to help you do exactly that – from win-loss insights and AI reality checks to buyer psychology shifts and the need to embrace experimentation and storytelling. Here’s what you’ll uncover inside this episode: The win-loss themes revenue leaders must track to stay competitive in 2026 Why “thought leadership” now needs to be earned Why risk has become both a personal and organisational buying criterion How leading teams are applying AI beyond just the hype, and where others are falling behind The one skill sales & GTM teams must build to avoid getting stuck next year The leadership and execution moves behind a $27M pipeline built in 90 days Why storytelling is now an essential leadership skill How generational change is reshaping buyers and businesses The debate around redefining “A-players” and the decline of the “lone-wolf” persona Why experimentation and learning cycles now beat perfect plans2026 will reward clarity, adaptability, and execution. This episode is designed to help you pressure-test where you stand before the pace picks up again.(00:00:00) Intro (00:00:37) Why You Really Lost That Deal: Win/Loss Trends (00:07:27) From Dabbling to Mastering AI for Sales (00:15:26) The #1 Skill Businesses Need to Win in 2026 (00:18:30) Staggering Results From 3 Months of ABM (00:24:19) Why Your Business Doesn’t Need a “Big Idea” (00:30:36) Selling to Gen Z vs. Baby Boomers in 2026 (00:39:52) The Myth of the Ideal Seller PersonalityConnect with us:Check out our REV UP 2026 Program – waitlist almost 50% full: https://tinyurl.com/REV-UP-2026Be an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-nowFollow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedInFollow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn | — | ||||||
| 12/8/25 |  The IT Senior Leadership 2026 War Room: Redefining Revenue Leadership for 2026 | What does it actually take to lead revenue teams in the IT and tech industry as we head towards 2026?In this War Room episode of the REV UP Rebellion, Abbie is joined by three powerhouse senior IT leaders – Pat Devlin, Astrid Groves, and Renee De Laine – for a no-filter discussion straight from the leadership trenches. Forget the usual clichés and politically correct responses, this conversation cuts straight to the chase to challenge conventional thinking and share the commercial realities few leaders are willing to say out loud.If you’re leading revenue, alliances/channel, or GTM for IT & tech, want to pressure-test your 2026 roadmap, or gain another perspective on how the industry is evolving, this episode is for you. If you’re outside the industry but want to peek behind the curtains of the IT industry and cross-pollinate ideas, then this is also for you! You can expect brutal honesty, and some banter! What’s covered in this episode: Why the classic “A-Player” mentality might be holding your team back in 2026 The surprising culture shifts happening inside high-performing sales teamsThe new definition of “customer-first” (and the real reason most fall short)How relationship skills are quietly becoming the top sales assetAI – is it a shortcut, or a silent growth-killer? Behind the hypeThe reality of partnerships, and why most vendor-partner programs miss the markWhat leaders need to do (and stop doing) to leave a legacy in revenue teamsThe skill sets and conversations revenue teams can’t afford to ignoreWhere to focus your time (and what to release) to stay competitive in 2026 If you’re looking for powerful questions, hard truths, and fresh ideas to transform your revenue approach, this episode gives you a seat at the table in the IT leadership war room. Find out what the industry’s top minds are seeing, sensing, and shifting to next. (00:00:00) In This Episode (00:00:51) Introducing Our Guests: 3 Senior IT Leaders (00:02:12) What Our Senior IT Leaders Are Ready to Rebel Against (00:05:13) The Myth of the Ideal Seller Personality (00:08:03) Do We Need to Rethink Seller Peformance Management? (00:16:42) Is AI a Growth-Killer for Leaders? (00:23:42) The Problem With "Customer-First" (00:32:36) What Revenue Leaders Need to Prioritise In 2026 (00:35:27) Can Your Strategy Survive a Longer Sales Cycle? (00:40:34) The Surprising New Skill Top Sellers Need in 2026 (00:50:06) How To Fix the Vendor-Partner Relationship (01:06:28) The Wrong Use Cases for AI in Business (01:24:48) What Leaders Need to Start and Stop in 2026Connect with our guests: Pat Devlin: https://tinyurl.com/Pat-LinkedInAstrid Groves: https://tinyurl.com/Astrid-LinkedInRenee De Laine: https://tinyurl.com/Renee-LinkedIn Connect with us: Check out the REV UP 2026 Program: https://tinyurl.com/REV-UP-2026Be an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-nowFollow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedInFollow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn | — | ||||||
| 12/1/25 |  The Underground Playbook For Revenue Leaders in 2026 | Yes, it’s still 2025, but your 2026 strategy might already be out of date! In this episode of the REV UP Rebellion podcast, we’re releasing the footage from our live virtual masterclass series The 2026 Underground Playbook For ANZ B2B Revenue Leaders, where Abbie White peels back the curtain on what’s truly shaping the next year of sales, go-to-market, and business growth. But this isn’t your ordinary B2B trends report. Drawing on insights from the world's best (heavyweight organisations like Gartner, Salesforce, LinkedIn, and Hubspot) and the world’s most unlikely (Taylor Swift, Walt Disney, Olympic athletes, presidential campaigns, and more!) Abbie reveals the 10 must-know trends driving ANZ B2B revenue in 2026. Discover the critical shifts flying under the radar for most businesses and the unexpected influences moving the needle: Why the “creator economy” will make (or break) your B2B presence What Deloitte, Taylor Swift, and Diary of a CEO have in common when it comes to competitive advantage How to navigate a looping “cluster...” of a buyer journey New secret weapons for customer loyalty and growth Why revenue team alignment is a deal breaker in 2026 Where AI agents and the future of work are at Brand-damaging prospecting mistakes (and how to stand out for the right reasons) Why execution, not ideas, will secure your next revenue leap The $322 BILLION annual revenue risk This episode is a must-listen for revenue leaders driving growth via sales, GTM, or enablement that will have you rethinking not just where to win in 2026, but how. (00:00:00) In This Episode (00:00:39) Introducing the 2026 Underground Playbook Masterclass (00:01:45) Why This Isn't Your Ordinary B2B Trends Report (00:03:11) Trend #1: Building Trust in 2026: What's Working NOW (00:10:16) Trend #2: The Evolution of Talent and Skills Development (00:17:16) Trend #3: How to Navigate a Looping Buyer Journey (00:22:17) Trend #4: The New #1 Growth Strategy (As Reported by Hubspot!)(00:28:21) Trend #5: What Comes Next After Zoom Fatigue (00:31:36) Trend #6: Why Revenue Alignment Is More Important Than Ever (00:36:21) Trend #7: The 2026 Org Chart: Introducing AI Agents (00:43:00) Trend #8: How the Best Sales Teams are Prospecting (00:50:56) Trend #9: Bridging the Strategy-Execution Gap (00:52:53) Trend #10: Burnout Is a $322 BILLION Revenue Risk - Here's How to Prevent It (00:56:00) Closing Thoughts: What Will You Rethink and Unlearn?Our resources:Download our 2026 Underground Playbook for Revenue Leaders PDF (FREE): https://tinyurl.com/2026-B2B-PlaybookCheck out our REV UP membership: https://tinyurl.com/REV-UP-2026Be an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-now Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn Connect with Abbie: Learn more about Abbie: https://tinyurl.com/Abbie-White Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn | — | ||||||
| 11/24/25 |  Most ABM Fails. Behind the Scenes of a Winning ABM Strategy That Drove Results | What if your next GTM move delivered a 400% spike in opportunity volume, built $27M in pipeline, and landed a Tier 1 client — all in just a 3-month pilot? It’s the age-old problem: marketing initiatives that don’t convert to ROI. Kamila Hutchison and her team flipped the script. By taking a laser-focused approach to Account-Based Marketing (ABM) and executing a strategic framework across leadership, sales, and marketing, they cracked the code. In this episode of the REV UP Rebellion, Abbie sits down with Kamila Hutchison, Group Go-To-Market Lead at CHG-MERIDIAN, for a behind-the-scenes case study unpacking the blueprint behind a global sales and marketing transformation. This is a must-listen for every Sales, GTM, and Marketing leader ready to turn strategy into commercial results. Get ready for unfiltered, practical insights on: Why traditional marketing metrics are broken, and what to measure insteadThe secret behind truly aligning sales and marketing (hint: it’s not what’s on the slide deck) Platform vs people: Why tech adoption often fails (and how to crack it) The agile project framework that drove incredible results in just 3 months How experimentation fuels standout campaigns and why “failure” might be your best friend Turning internal pushback into buy-in, excitement, and real business impact How to create excitement around change, not just compliance The one mindset shift every revenue leader needs in 2026 If you’re navigating a big Go-To-Market transformation in 2026, or want to crack the code on execution in revenue teams, this conversation is your practical playbook for what's working right now.(00:00:34) Introducing Kamila Hutchison and CHG-MERIDIAN(00:01:24) Why Marketing Attribution Doesn't Work Anymore (00:06:00) Inside CHG-MERIDIAN’s Account-Based Marketing Transformation Journey (00:09:30) Staggering Results From 3 Months of ABM (00:11:20) Practical Sales and Marketing Alignment Tactics (00:14:41) The Mindset Makes A New Strategy Actually Work (00:17:19) Intent Signals: CHG-MERIDIAN’s New Prospecting Strategy (And Why It Works) (00:22:52) The Most Overlooked Factors in ABM Execution (00:25:50) The Framework for Real Adoption & Behavioural Change (00:30:54) Driving A Culture of Experimentation (00:34:10) Overcoming Barriers to Adoption: What You're Missing When You've "Tried Everything" (00:38:02) Kamila's Non-Negotiables for Any Transformation Project (00:42:27) Kamila's Top Advice for Revenue Leaders (00:45:15) Closing Thoughts and Kamila’s Book RecommendationsConnect with Kamila:-Kamila on LinkedIn: https://tinyurl.com/Kamila-LinkedIn -CHG-MERIDIAN: https://tinyurl.com/CHG-MERIDIAN-Website Connect with us:-Be an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-now -Check out our REV UP membership: https://tinyurl.com/REV-UP-2026-Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn -Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn | — | ||||||
| 11/17/25 |  The Aussie Underdog That Disrupted an Entire Industry & Became World #1 | This is how Matt Jones built Four Pillars Gin into a world-class brand, beat the big guys, and rewrote the rules on brand, focus, and business growth. How do you build a cult brand in a crowded category and keep it thriving while the world spins on at AI speed? In this episode of REV UP Rebellion, Abbie White sits down with Matt Jones, co-founder of Four Pillars Gin and the brand strategist who helped take an Aussie start-up from backbar obscurity to World’s Best Gin Distillery (three times!). Matt’s career journey spans politics, global brand strategy, and ultimately the creation of a brand so powerful, it turned gin into a cultural movement. But the real story goes way beyond gin. It’s about disrupting an entire industry by focusing on emotion, precision, and a relentless obsession with brand experience. You’ll hear: When and why you shouldn’t always listen to your customers Why constraints create growth and are needed Why uncompromising product excellence matters even before revenueNavigating disruption across a wild growth journey: COVID, demand spikes, competition Why brand is everything and why storytelling is an underrated artThe brand myths even seasoned execs still believe, and how they’re holding back growth How to build raving fans in a saturated market (when no one needed “another gin”) How AI is reshaping the rules of brand, sales, and consideration, across every category(00:00:00) Introducing Matt Jones and the Four Pillars Gin story(00:01:38) What leaders get wrong about "brand"(00:03:14) Why your brand is a growth engine(00:06:04) The #1 priority of an award-winning business (even before revenue!)(00:09:51) How to keep culture intact when scaling your business(00:13:18) What happens when leaders can't tell their brand story?(00:17:52) Should you actually listen to your customers?(00:23:07) How Matt built a tribe of raving "fanatics"(00:26:06) Balancing innovation, focus, and scale(00:40:49) Leading through relentless disruption and burnout(00:45:00) The future of B2B brand in the age of ChatGPT and AI SEO(00:52:09) Is the "age of brand" over?(00:55:56) Matt's top advice for business leadersConnect with Matt:Website: https://tinyurl.com/FourPillarsGin-WebsiteLinkedIn: https://tinyurl.com/Matt-Jones-LinkedInCheck out Matt’s book: https://tinyurl.com/Lessons-From-Gin-Book Connect with us:Be an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-nowCheck out our REV UP membership: https://tinyurl.com/REV-UP-2026Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedInFollow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn | — | ||||||
| 11/10/25 |  Execution: Why Strategy Isn't Enough (And How to Bridge That Gap) | Every business has a strategy, but is anyone REALLY executing on it? In this solo episode of the REV UP Rebellion, Abbie White takes you behind the scenes of sales, leadership, and business growth to expose the #1 roadblock she’s seeing across industries: execution. Forget productivity hacks and week-long strategy retreats. The real challenge is going from knowing to doing, when “busyness” is at an all-time high. If your team is stuck an endless planning loop, overwhelmed by competing priorities, or simply not moving the dial, this episode is for you. Abbie shares the most practical, road-tested approaches to closing the gap between intention and results, drawing on first-hand insights from high-performing teams and leaders. Here’s what you’ll learn: The new workplace “epidemic” that’s killing execution (and how to break out) Abbie’s favourite execution methodology, proven to work across industries and in her own business! The optimal number of business goals to have Three ultra-practical strategies to help yourself and your team execute consistently and sustainably How to build momentum and turn strategy into revenue If you’re a business leader, revenue leader, or sales or GTM professional who needs to turn ideas into outcomes, this is your guide to closing the “knowing-doing gap” for good.(00:00:00) The #1 Problem Across Industries (00:01:22) Why Teams Are Busy Yet Still Not Succeeding(00:02:05) Abbie's Favourite Proven Execution Strategy(00:03:08) The Optimal Number of Business Goals To Set(00:05:13) Two Great Questions To Focus Your Productivity(00:06:57) Closing The Gap Between Idea and Execution(00:07:23) How Abbie Almost DIDN’T Launch This Podcast (And Why You Should Just Start Now!)(00:08:52) Two Words That KILL Execution(00:09:31) Recap and How To Get Started TodayConnect with Abbie:Website: https://tinyurl.com/Abbie-White LinkedIn: https://tinyurl.com/Abbie-White-LinkedIn Connect with us:Become an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-now Check out our REV UP membership: https://tinyurl.com/REV-UP-2026Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn | — | ||||||
| 11/3/25 |  The Reality Check Every Leader Needs Before 2026 – From A Futurist! | You’re navigating AI, hybrid work, buyer shifts and rising targets… but are you solving the right problem? In this episode of REV UP Rebellion, Abbie is joined by Ashley Fell, a Futurist, Social Researcher, Keynote Speaker, and Director of Advisory at McCrindle, to unpack the silent disruptors that are already reshaping your workforce, customers, and go-to-market strategy. Here’s the lowdown: Gen Z is changing how we work, buy, and lead. Gen Alpha will be entering the workforce by 2026... with radically different expectations. Each generation defines satisfaction and success on their own terms. As a leader, how do you navigate this? Your ability to attract, keep, and lead top talent will depend on whether you understand those terms now. From career goals to communication styles, AI fears to workplace friction, Ashley shares the research that leaders need to know NOW, before culture, talent and revenue start slipping. We’re sharing the unfiltered data behind disruption, with practical strategies to lead through it. This episode dives into:Why Gen Alpha’s digital-native mindset will reshape leadership and GTM strategy The leadership traits that build trust during uncertainty What each generation really values at work, and how to attract (and keep) top talent How AI is impacting team confidence, behaviour and productivity The misunderstood reality of hybrid work and what high-performing teams do differently How buyer and marketing behaviours shift across generations Why your next growth advantage might be empathy, curiosity, and psychological safety If you’re leading a revenue team, shaping GTM, or building culture in a fast-changing world, this is your 2026 leadership briefing. (00:00:00) Introducing Ashley Fell(00:01:00) Why Businesses Should Care About Gen Alpha(00:03:16) How Business Leaders Can Navigate Disruption(00:06:42) The Human Way to Harness AI(00:13:20) How Technology Is Shaping Behaviour and Expectations(00:16:38) Busting Myths About Gen Z At Work(00:18:25) How Communication Preferences Vary Across Generations(00:21:56) What Each Generation Really Wants from Their Career(00:26:09) Selling to Gen Z vs Boomers: Customer Behaviour Going Into 2026(00:27:24) Marketing Strategies That Work Across Generations(00:31:16) Is B2B Keeping Up With New Generations?(00:37:01) The Remote vs Hybrid vs In-Office Debate & The Changing Nature of Work(00:45:27) 3 Strategies to Embrace the Future of Work(00:52:18) The Link Between Sleep, Wellbeing and Leadership Effectiveness(00:53:00) Closing Thoughts and Ashley’s Book RecommendationConnect with Ashley:Website: https://tinyurl.com/McCrindle-website LinkedIn: https://tinyurl.com/Ashley-Fell Connect with us:Become an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-now Check out our REV UP membership: https://tinyurl.com/REV-UP-2026Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn | — | ||||||
| 10/27/25 |  The Adaptability Advantage in 3 Steps - If Your Sales & GTM Team Can’t Adapt, You’ve Already Lost | What if the biggest barrier to growth in 2026 isn’t AI, talent, or tools... but your team’s ability to adapt? In this solo episode, Abbie White takes you behind the scenes of some of Australia’s leading sales and GTM teams to reveal what’s actually driving performance and what’s just noise. After sitting inside strategy rooms, keynotes, and sales kick-offs across industries, one theme is rising to the top: adaptability. It’s now the single biggest differentiator between teams who are thriving and those stuck in survival mode. In this episode, Abbie shares: The top challenges sales leaders are voicing behind closed doors The one thing which is quietly stalling performance across teams Three actionable ways to help your team (and yourself) adapt and thrive What high-performing teams are doing differently from underperformers This isn’t about trend-spotting. It’s about calling out the real levers to growth and helping you tune out the rest. (00:00:00) Introduction and Common Trends Abbie Is Seeing with Businesses Today(00:01:24) The #1 Skill Businesses Need to Win in 2026(00:02:32) Why This Skill Equals Business Growth(00:03:27) 3 Practical Ways to Embed Adaptability in Your Sales & GTM Teams(00:03:56) Adaptability Strategy #1(00:05:27) Adaptability Strategy #2(00:07:33) Adaptability Strategy #3(00:09:24) How to Get StartedConnect with Abbie:Website: https://tinyurl.com/Abbie-White LinkedIn: https://tinyurl.com/Abbie-White-LinkedIn Connect with us:Become an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-now Check out our REV UP membership: https://tinyurl.com/REV-UP-2026Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn | — | ||||||
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