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#216 - The Natural Order Of Things - Part 6 - Honest Invitation
Jun 22, 2026
28m 00s
#215 - The Natural Order Of Things - Part 5 - Speaking Up
Jun 15, 2026
36m 45s
Bonus Episode: There's Another Way... and it's Wild
Jun 15, 2026
11m 54s
#214 - The Natural Order Of Things - Part 4 - World View
Jun 8, 2026
29m 55s
#213 - The Natural Order Of Things - Part 3 - Soul Work
Jun 1, 2026
41m 10s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 |  #216 - The Natural Order Of Things - Part 6 - Honest Invitation | There’s one word that can shift the energy in a room faster than almost any other. Say it to a circle of purpose-driven, creative, soul-led women and you’ll see a collective clenching…The word, of course, is sales. And I understand the flinch completely, because most of what we’ve absorbed about selling, consciously, but mostly unconsciously, through the whole culture of online business and through the grim experience of being sold to badly, has taught us that it’s something to be endured at best and avoided when possible. Persuading. Scripts. Handling objections. Closing strategies. Getting someone from a no to a yes through sheer pressure and cleverness.If that’s what sales is, then of course you don’t want to do it. It would be a breach of your values. It would feel like a betrayal of the entire reason you started this work in the first place. Here’s a dollop of good news: that isn’t what sales is. Not here. Not in this framework. Not in the kind of business you and I are building.In this episode I'll walk you through what feel good sales look like...This is layer six of the Natural Order of Things - you can grab the free book, which walks through all seven layers along with the journaling prompts to self-audit what’s solid and what isn’t, HEREThere’s a companion worksheet for this one at gillmoakes.com/216.If you’d like to do this work in community with other women building soul-led businesses, The Wild Way is open - we gather together next at the full moon on the 30th of June.https://gillmoakes.com/wildway This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 28m 00s | ||||||
| 6/15/26 |  #215 - The Natural Order Of Things - Part 5 - Speaking Up | So, our Natural Order Of Things mini series continues...Almost everyone does this... they have an idea for a business on Monday and they're trying to market it by Tuesday, having sailed right past the four layers that would have made the marketing actually work. And then they wonder why nobody's listening.This week we're on layer five: Speaking Up. The marketing layer. And I won't let you near it until the layers before it are solid, because marketing built on shaky foundations is basically just shouting.Most marketing advice was never written for businesses like ours. It was written for the ones optimising for volume, virality and the algorithm, where the offer is interchangeable and the only goal is to be seen by more people than the competition. That isn't us. We're building something quieter and far more durable, and it's built on trust.So this episode is about marketing the way it should actually feel for a soul-led business. Knowing your people so well you could finish their sentences. Choosing one or two platforms and showing up there fully, instead of repurposing yourself into the ground across six. And understanding the four phases every bit of marketing has to move through, whatever channel you happen to love: visibility, lead generation, nurture, and the honest invitation to work with you.I also get into consistency, which is easily the most misunderstood word in marketing. It is not posting every day. It is not punishing yourself for sending the email on a Wednesday instead of a Tuesday. It's showing up reliably and recognisably as you, for long enough that people trust you're not about to vanish on them. I've been doing this podcast for four years. The first year brought me virtually no business at all. Marketing works, but it asks you to back yourself and then give it long enough to prove you right.Next week, layer six: Honest Invitation. The sales layer. Because once the right people are raising their hands, the only question left is whether you can invite them in clearly and warmly, without it ever feeling like they're being sold at.Mentioned in this episodeThe Natural Order of Things, the book. My gift to you, free to download: https://gillmoakes.com/natural-order-bookYour Speaking Up companion worksheet, an editable PDF so you can type straight into it and keep it: https://gillmoakes.com/215The Wild Way, my membership for soul-led women. £22 a month at the founding rate, locked in for as long as you stay. We gather live on Zoom twice a month, at new moon to set intentions and at full moon to release and reflect, with hot seat coaching, a community hub, and a recorded class each month.Our first new moon call is today, 15th June, 5pm UK time (12pm Eastern), our first full moon call is on 30th June 5pm UK time (12pm Eastern)JOIN NOW - https://gillmoakes.com/wildway This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 36m 45s | ||||||
| 6/15/26 |  Bonus Episode: There's Another Way... and it's Wild | I jumped on for a cheeky bonus episode this week because I genuinely could not sit on this a moment longer. The Wild Way is open, and I’m ready like a nervous, over-prepared host, to welcome you inside.The Wild Way is the community I’ve wanted to belong to for years, so I’ve gone and built it, which feels like the only sensible response to wanting something that didn’t exist yet.I’ve run memberships before. Two of them, in fact. Both were profitable on paper, both were perfectly lovely, and both left me feeling a bit meh, because I’d built the membership a business coach is supposed to build. Sensible. Logical. Ticks every box and warms exactly none of your bones.The Wild Way is different.This is for women building business doing the work that truly matters to them. Work that feels good AND makes bloody good money, because I will go to my grave making a stand for that and.In this community, we don’t meet on the first or last particular day of the month. We follow the moon instead. A rhythm that has worked for me for a long while now. At new moon we set our intentions around where we’ll put our focus and energy for that lunar cycle. Two weeks later, at full moon we reflect on what’s working and release what isn’t. Two weeks, every time. The moon has been doing this reliably for a very long time, and it turns out she’s an excellent accountability partner.That rhythm has moved my own business forward more than almost anything. Working on it, gently and on purpose, rather than always frantically in it.Who this community is forCome in if you’re already established but a bit lonely (entrepreneurial loneliness is real, and nobody warns you about it).Come in if you’re right at the start of something and want to grow it without selling your soul… or your Sundays.Come in if you’re having the slow but sure, unfurling realisation that you might have started the wrong business, and you want to start pivoting to something more soul-aligned.All of you belong here.And nothing about this is rushed, forced or frenetic. If you’re chasing the hustle, you have come spectacularly to the wrong place.What’s inside the membershipA monthly class. June’s class is Trust the Timing, a topic I chose having decided that now is the right time to bring this to life - precisely when it finally felt right.A guided meditation and a reflection workbook each month, stacking up into a proper library of soul-led business wisdom.A community hub for connecting, asking the real questions and RSVPing to everything.Live calls together on Zoom twice a month, an hour each, at new and full moon. We ground in, talk through the month’s theme, set or reflect on intentions together, then open up for sharing and you can ask for the specific advice / coaching you need from me.The chance to book private 1:1 coaching with me at the lowest rate I ever offer it, members only.A founding member priceIt’s £22 a month as a founding member, and that price is yours for keeps. It will never be lower than this. I’ve made it gently, deliberately affordable, because this was never a numbers game for me. I would simply rather have the right women in the room than a spreadsheet that looks impressive.Come and join usHead to gillmoakes.com/wildway, have a good nose around, and come in if it feels like the right place for you.Join today, on launch day and our very first call is TODAY (June 15th) at 5pm UK / 12pm US, setting our intentions together with the energy of the new moon. Miss this first call - no worries - you simply roll in on the next new or full moon call. The moon, as ever, will wait for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 11m 54s | ||||||
| 6/8/26 |  #214 - The Natural Order Of Things - Part 4 - World View✨ | worldviewthought leadership+3 | — | Coaching Business AcademyThe Wild Way+1 | — | worldviewthought leadership+3 | — | 29m 55s | |
| 6/1/26 |  #213 - The Natural Order Of Things - Part 3 - Soul Work✨ | soul workbusiness diagnostic+3 | — | The Natural Order Of Things bookThe Wild Way+1 | — | soul workbusiness offers+3 | — | 41m 10s | |
| 5/25/26 |  #212 - The Natural Order Of Things - Part 2 - Truest Expression✨ | brand identitybusiness growth+3 | — | — | — | brand evolutionTruest Expression+3 | — | 28m 18s | |
| 5/18/26 |  #211 - The Natural Order Of Things - Part 1: Inner Knowing✨ | business strategyinner knowing+4 | — | — | — | business stalledinner knowing+6 | — | 29m 59s | |
| 5/11/26 |  #210 - How To Know What To Fix First If Your Soul-Led Business Has Stalled✨ | business growthsoul-led business+3 | — | — | — | business advicegrowth strategy+5 | — | 33m 18s | |
| 5/4/26 |  #209 - Do You Even Recognise The Person Described On Your About Page?✨ | identity workbusiness authenticity+3 | — | — | — | about pagebusiness identity+3 | — | 23m 02s | |
| 4/27/26 |  #208 - What Is Your Most Potent Work? And How Can You Do More Of It?✨ | potent workbusiness strategy+3 | — | The Work That Matters | — | potent workbusiness growth+3 | — | 25m 50s | |
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| 4/20/26 |  #207 - What If It Never Happens For Me?✨ | fear of failuremidlife challenges+4 | — | — | — | what ifmidlife+6 | — | 17m 35s | |
| 4/14/26 |  Legacy & Leadership - Part Two✨ | legacyleadership+3 | Deb D | The Be HER Podcast | — | legacyleadership+5 | — | 35m 33s | |
| 4/13/26 |  #206 - The Page as a Portal - How Journalling Can Unlock the Wisdom Your Business Actually Needs✨ | journallingbusiness wisdom+4 | — | — | — | journallingbusiness insights+5 | — | 23m 41s | |
| 4/6/26 |  #205 - What is Distraction REALLY Costing Us? | I’m fresh back from the Grand Union Canal, and a few days on a barge with family. It was one of those beautifully simple trips. Board games, tiny boat-oven pizzas, no screens (at least for the adults!), just a lot of laughing. And somewhere in the middle of steering through a pitch-black, 40-minute-long canal tunnel (whilst getting drenched by freezing water because I, naturally, decided I didn’t need my waterproofs), my brother-in-law Jeremy and I got into one of those conversations. The unexpectedly deep kind where you end up talking about what it actually means to be present. And it reminded me of something my dad said towards the end of his life that has stayed with me ever since. He was completely bedbound, hadn’t been out of bed for a couple of years, and when I asked him if he was bored, he looked at me like I’d lost the plot. “Bored? Never.” He explained that he’d often pick a moment from his life, his fighter pilot training in Canada, or when he and my mum first married, or a family holiday, and he’d transport himself right back into it. He could relive every vivid detail because he’d actually been in those moments when they were happening.And that’s what got me thinking about how we live now. We’ve built an entire culture around not being present. We’re scrolling through other people’s lives, capturing everything on camera, filtering, curating, archiving, doing everything except actually being there as we create the memory. I’m not exempt from this, by the way - I’m recording this podcast in the hope that you’ll stop what you’re doing and give me your attention, so let’s not pretend I’m above it. But we do get to choose. That’s the point. We get to choose where we place our attention, and right now I think most of us are giving it away without even realising. So this episode is an invitation. Leave your phone in another room for an hour. Eat a meal without a screen. Go for a walk without your headphones in. Because at the end of our lives, it won’t be our follower count or our content archive that’s left. It’ll be what we were paying attention to. The things we loved. The people we loved. Let’s make sure we actually let ourselves know it while we have the chance.This episode is based on my full Substack essay: Check out digital home on Substack: ReWild with Gill MoakesReWild Your Business is a global top 3% podcast. If this episode resonated with you, please could you leave a review - it means the world.ReWild With Gill Moakes is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 15m 11s | ||||||
| 3/31/26 |  #204 - A Simple Question That Unlocked A Breakthrough For Me | I’ve been in a seriously creative season lately. Writing, thinking, meditating, doing all the things that for me are the work, and also, if I’m honest, feeling a bit guilty about it. The newsletter that slipped. The freebie that’s been sitting waiting for an email sequence I haven’t got round to writing. You know how it goes.And then my sister-in-law asked me one simple question that stopped me in my tracks.“What would feel good today?”That’s it. Five words. And I’ve been thinking about it ever since… What this episode is really aboutWhen she said it, I realised I’d been completely disconnecting from my body’s signals between my morning and evening practices. You see, I have these lovely bookends to my day, meditation, journaling, skincare in bed, but between those mindful bookends, I’d been just cracking on, forcing myself through whatever I think I should be doing, regardless of whether it’s a match for the energy I actually have.And then I’m making myself wrong when it doesn’t go well.This episode is me unpacking why that question hit so hard, and what it’s got me thinking about in terms of how we all manage our energy, our attention, and our relationship with our own intuition - our wise inner voice.This episode covers:* Why creative seasons can feel like a double-edged sword (and why that guilt is worth examining)* The problem with “future casting” - loading so much consequence onto today’s small decisions that you’re living a year ahead instead of right now* How “shoulding yourself in the foot” gradually disconnects you from your intuition * A simple habit-stacking idea for checking in with your energy throughout the day, not just morning and evening* The difference between genuine procrastination and forcing yourself to do something that’s just not a match for today (you do know the difference, I promise)The invitationBefore you attack your to-do list today, just pause and ask it. What would feel good today? Not as a life strategy. Just today.Mentioned in this episodeThe Work That Matters - a reflective workbook I’ve created, full of prompts to help you tune back into the work you’re truly here to do. There’s no fancy opt-in page yet (see: creative season, email sequences, the irony is not lost on me), so just drop me an email at gill@gillmoakes.com and I’ll send you the editable PDF straight back. It’d make a lovely thing to work through over Easter if you’re taking a bit of time off.ReWild Your Business is a global top 3% podcast. If this one resonated, a review goes a long way, thank you SO much x This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 15m 32s | ||||||
| 3/25/26 |  #203 - The Most Radical Business Decision You Can Make Right Now | This one's been gnawing at me for a while. I believe we're living through one of the most significant shifts in history for women, and against the backdrop of everything happening in the world right now, I'm convinced that women are the ones who are going to shape what comes next. But to do that, we have to stop apologising for who we are and what we're being called to do.We have to stop building lighter, safer, watered-down versions of the work we're really here to do, and start treating our soul's calling not as something indulgent, but as the most strategically intelligent business decision we can make.If you've been keeping the truest version of your work tucked away for later, waiting until you feel more ready, more established, more sure, this episode is for you...We Are Living Through a ShiftAgainst everything that's happening in the world, something is moving beneath our feet. Women are being called to lead, to create meaning, to shape what comes next. And that starts with each of us getting honest about what we're here to do, and refusing to compromise on it any longer.Your Calling Is Not IndulgentWe've been sold this idea that following your soul's calling is unrealistic... some soft, ethereal concept that doesn't belong in a business conversation. I think it's the exact opposite. Your calling is real. It's the thing that won't leave you alone. And pursuing it isn't the opposite of strategy, it is the strategy.The Reframe: Soul-Led Work Is Commercially IntelligentHere's the paradigm shift: you don't choose your calling in spite of wanting to make money. You choose your calling and making money is the side effect. When you do the work that's genuinely aligned with who you are, you bring a depth to your business that simply doesn't exist when you're running the lighter version. That depth becomes magnetic. It's what makes people seek you out, invest at higher levels, and become ambassadors for your work.Stop Keeping the Real Work for LaterSo many women are keeping the truest version of their business hidden away in a Google doc - waiting until they're more established, until the timing's better, until they feel more ready. And later never comes. Or worse, it does, and with it comes the grief for all the time spent on the diluted version.The Ceiling of Effort-Only GrowthYou can build a business on best practices and hard work alone, but there's a ceiling to it. Growth built purely on effort without alignment is innately unsustainable. Real exponential growth, the kind that creates legacy and impact, is built on resonance, on how deep you're willing to go.A Question to Sit WithIf you weren't afraid of failing, and if you weren't afraid of what people would think, what would you build?Free ResourceI’ve created a free workbook filled with prompts and questions to help you unearth what’s true for you. It’s deep work (I’m not apologising for it, but prepare to confront some demons) and it’s designed to help you take the first step towards doing the work that’s the fullest expression of what you’re here to do…If you’d like a copy just message me the word 'Workbook' on Substack or Instagram, or email me gill@gillmoakes.com and I’ll send you a copy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 30m 41s | ||||||
| 3/16/26 |  #202 - The In-Between - How To Stop Feeding What Your Leaving | If you know something in your life or business has run its course but for some reason you can't quite explain, you're still showing up to it like nothing's changed... this one's for you.I'm talking about the in-between: that uncomfortable space where you're no longer who you were, but not yet fully who you're becoming. And what happens when you keep pouring your energy into what you're leaving instead of redirecting it towards what's next.In this episode:~ Why the in-between is an identity shift, not a time management problem~ My story of leaving corporate and the quiet rebellion of doing less~ What "minimum viable presence" looks like in practice~ How to stop marketing offers you no longer want to deliver~ Giving yourself permission to pull back without calling it failure~ Rituals for redirecting your energy towards who you're becoming~ Three journaling prompts to sit with after you listenPlus:The Legacy & Leadership collaboration series with Deb D has kicked off. Watch the replay of the first livestream here: https://open.substack.com/pub/gillmoakes/p/legacy-and-leadership-part-one?r=1q9m3k&utm_campaign=post&utm_medium=webConnect with Gill:SubstackInstagramLinkedInWebsiteResouces This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 30m 37s | ||||||
| 3/10/26 |  Legacy and Leadership - Part One | So, we just wrapped up part one of our Legacy & Leadership series - a conversation that will span the next four months via posts, notes, podcasts, and 4 livestreams where Deb D | The Intuitive HERoine and I will come together like we did this afternoon to talk about how we see legacy and what it means for us and the women in our respective worlds.Deb and I share a vision of the world where women, to use Deb’s words, “remember who the f*ck they are and reclaim their heroine status”. It matters to us deeply that women understand that they’re part of a new age where we have crucial work to step up to.I’m loving the timing of kicking off this series today, following Monday’s episode of ReWild Your Business - #201 - Who’s In Your Corner (The Truth About Successful Collaborations).Enjoy this conversation - part two to follow next month, but in the meantime let’s open the conversation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 33m 12s | ||||||
| 3/9/26 |  #201 - Who's in Your Corner? | Fresh off the 200 episode milestone and I'm still glowing from all your gorgeous messages - thank you, you wonderful humans!This week I'm talking about something that is genuinely close to my heart: collaboration. I don't mean the surface-level let's-swap-email-lists kind that gets bandied about online. I mean the kind that expands who you both are and what you're capable of doing.What I Cover in This Episode~ Why most collaboration advice misses the point~ The four collaborations I'm currently involved in: ~ Collaboration as a creative accelerant~ Where to actually find your collaborators~ The green lights to look for~ The red flags to watch for~ How to make it work in practiceMENTIONED IN THIS EPISODELauren Jones: Brand By Boudica, and our joint venture, Unapologetic Retreats The Institute of Coaching Studies Rebecca Gunter: Stoned Fruit, and our upcoming joint venture, BrandtherapyDeb Driscoll, founder of the Be HER Collective, and our upcoming live series, Legacy & LeadershipAlicia Rodriguez Becky Benfield-HumberstoneThis podcast now lives on Substack - if you're not already subscribed, come and find me. All podcast episodes and long-form articles are free. If you'd like to join me live for hot seat coaching and co-working sessions a couple of times a month, The Wild Work membership is just £15/month.👉 https://gillmoakes.substack.com/subscribe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 41m 06s | ||||||
| 3/2/26 |  #200 - 20 Lessons Learned From Recording 200 Episodes of the ReWild Your Business podcast | Two hundred episodes… WTF! I genuinely wasn’t sure when I hit record on episode one whether there would be a second. And here we are.This isn’t a ‘best of’ clip show or a trip down memory lane for its own sake. I’m sharing the twenty things I know now that I wish I’d known at the beginning, about podcasting, about business, about showing up consistently when it feels pointless, and about what it actually takes to build something that lasts.If you’re a podcaster, thinking about starting a podcast, or you’ve got one that’s been gathering dust because you lost momentum, this one’s for you.Here’s a little tease of some of the lessons…On keeping going when it feels pointlessThere WILL be stretches, sometimes long ones, where you feel like you’re just talking into the void. Downloads are disappointing. Your inbox is silent. You hit publish and get nothing back. Keep going anyway. The people who need your show will find it, sometimes months or years after you recorded it, at exactly the moment they need it. The quiet periods aren’t a sign you’re failing. They’re part of the process.On consistency as a competitive advantagePodcasting is one of the few places where showing up, week after week, even imperfectly, is genuinely enough to stand out. MOST podcasters can’t do it. Your listeners make you part of their routine. When you disappear without warning, you break something. That trust is fragile and worth protecting.On sound quality - the one non-negotiablePeople will forgive you for fluffing your words. They will not forgive bad audio. This is not a soft suggestion. Poor sound quality creates physical resistance in your listener and they WILL click away - not because they’re not interested in what you have to say, but because they can’t stand listening to poor quality audio. Who can?! Invest in your sound. Everything else is optional. Your audio is not.On finding your LinahA proper shout-out to my podcast editor Linah Macharia, who has been with me since episode one. A great editor is a creative partner who holds the continuity of your show in a way you simply can’t when you’re too close to it. If you find someone who gets what you’re building and shows up for it consistently, treasure them.On niche, evolution, and the show telling you what it wants to beThe other sixteen lessons cover everything from why your worst episodes teach you the most, to why silence in an interview is gold, to how your backstory is your greatest asset rather than something to hide. We talk about marketing without performance, building for permanence over trending, and what it means when your audience wants to know you, not just learn from you.The One That Matters MostBegin before you’re ready. And then keep beginning.That’s it. That’s the whole thing.A Note on This ShowThis podcast started as a way to share what I know about building a business that actually fits the person running it. It has become something much bigger than that. A record of my own evolution, a community of women who are done performing their way through entrepreneurship, and proof that the quiet, consistent, relationships-first approach works.Thank you for being here. Whether you’ve been with me since episode one or this is the first episode you’ve ever heard, welcome. There’s plenty more to come.Mentioned in This Episode- Linah, podcast editor and legend - https://linahmacharia.com/Work With MeIf this episode resonated and you’re ready to build a business that actually fits you, one rooted in authenticity, depth, and real relationships rather than algorithm-chasing, here’s how we can work together:Legacy: High level 1:1 coaching. Bespoke, deep, and built around you. Mastery: A DIY program for early-stage coaches ready to build the foundations properly from the start. Start by applying for a FREE Best Next Move session with me: https://form.jotform.com/Moakes/best-next-moveCONNECT WITH ME…- Substack: https://gillmoakes.substack.com/- Instagram: https://www.instagram.com/gillmoakes/- Website: https://gillmoakes.com*If this episode hit home, please share it with someone who needs to hear it - another podcaster who’s losing faith, a coach who keeps putting off hitting record, or anyone who needs a reminder that beginning imperfectly is still beginning. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 31m 48s | ||||||
| 2/23/26 |  #199 - The One About Substack | Big news this week, the ReWild Your Business podcast has a new home. I've moved it over to Substack, and in this episode I'm sharing exactly why, what I've changed my mind about, and how I'm planning to use Substack as my central media hub going forward.If you've been curious about Substack, whether it's worth exploring, whether the SEO issues are still a thing, whether it's actually just for writers, then this episode is for you. I'm coming at it as someone who dismissed it for years and has now done a complete 180.Why I Changed My Mind About SubstackFor a long time I was repeating other people's opinions about Substack as if they were my own - the closed shop problem, the SEO limitations, the "it's only useful if your clients are writers" narrative. I hadn't done my own due diligence, and I'm calling myself out on that. Because Substack has evolved enormously, and it's time to update the story.The LinkedIn ThingI'm not deleting my account, but I'm being honest: I'm over trying to crack the LinkedIn algorithm. Six and a half thousand followers and I still can't reliably reach the people I'm connected to on purpose. I don't create content to please algorithms, and Substack feels like a breath of fresh air by comparison.What's Actually Changed on SubstackThe SEO has improved significantly, it's no longer the closed shop it once wasYou can use it as a full media hub - newsletter, podcast, video, live events, communityNotes gives you a social media-style space without being fully algorithm-dependentYou can go as simple or as complex as you likeHow I'm Using ItThe podcast now lives inside Substack (you can still listen on Apple, Spotify, YouTube, nothing changes for you there). I'm also experimenting with going live, including a four-part collaboration series with the brilliant Deb D. And I've opened a paid membership - the most accessible and simple way to work with me, with resources and monthly Zoom calls, without the over-engineered complexity that's put me off memberships in the past.Why Substack Feels Right For Me Right NowIt's where I can show up as my whole self without performing for an algorithm or shrinking to fit a platform's rules. It's where the writers I most admire are doing their most generous, accessible work. I want to create that same sense of depth and connection for you.And with my book in progress, Substack feels like the natural home for the writing side of everything I'm building.Subscribe to ReWild Your Business on Substack: https://gillmoakes.substack.com/Come and have a dig around, it's still a work in progress and I'd love your company as it evolves. Free subscribers get all the newsletters and the podcast. Paid members get a more personal layer of access, including 2 monthly Zoom calls.https://gillmoakes.substack.com/If anything on the Substack feels confusing or you think the navigation could be clearer, please do drop me a line: info@gillmoakes.com - genuinely helpful feedback very welcome.Substacks Mentioned in this episode:Deb D - The Intuitive HERoine - For the women who dare to lead their lives from within. https://thebehercollective.substack.com/Claire Venus - Sparkle on Substack - If you're thinking of starting or growing a Substack, she is the resource. Down to earth, practical, zero gatekeeping. Highly recommended. https://sparkleon.substack.com/Beth Kempton - SoulStack - Beautiful, generous writing for anyone interested in developing their writing practice. https://bethkempton.substack.com/Rebecca Campbell - For the spiritual among you, Rebecca is the real deal - I love her work. https://rebeccacampbell.substack.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 17m 10s | ||||||
| 2/16/26 |  #198 - What Happens When Your Soul Outgrows Your Strategy | In this raw and honest episode, I'm sharing why I've been quieter than usual lately and what's really been happening behind the scenes.I've been going through a profound identity evolution over the past year - one that felt too big, too spiritual, too mystical to share while I was in the middle of it. If you've ever felt caught between who you're becoming and what you think you "should" be doing in your business, this episode is for you.Why I chose silence over diluting my experience during this profound transformationThe internal battle between strategy and soul-led work (and why it felt like a wrestling match)How trying to diminish your truth creates friction that stops you from moving forwardWhy that friction isn't a problem to solve - it's information your system is giving youWhat happens when you choose to honor the evolution of who you're becomingThe unexpected doors that open when you trust yourself more than you trust what others expectJournaling Prompts:Where in your life and business are you showing up as a diminished version of yourself?Where are you diluting your truth?What friction are you experiencing that might actually be information about what you've outgrown? Work With GillReady to explore what's next for you? Book a Next Best Move call to get clarity on what you need to be focusing on.https://www.gillmoakes.com/next-best-moveConnect with Gill:Instagram: @gillmoakesSubstack: It's A People Thing: https://gillmoakes.substack.com/Website: https://www.gillmoakes.com/About the Podcast:ReWild Your Business is the podcast for women doing the work their soul intended. It's about cutting away what doesn't belong to allow what does to thrive, finding simplicity in your work, and bringing the whole of who you are to the table. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 28m 40s | ||||||
| 2/9/26 |  #197 - The Business Gurus Sold You Complexity So You'd Keep Buying Solutions - Here's What You Actually Need | If you've ever felt like you're drowning in systems, strategies, and 47-step funnels while the actual work you love takes a backseat, this one's for you...The online business world has sold us a version of entrepreneurship that's unnecessarily complicated. The complex funnels, intricate launch sequences, social media strategies that require a degree in digital marketing, business models you can't explain without a flow chart. None of this is an accident.The complexity isn't a bug in the system. It's an entire business model. Someone sells you a complicated system, it doesn't work (or it kind of works but feels exhausting), so you think you're doing it wrong. You must need the advanced training, the next level, the missing piece. And they've got you for another course, another certification, another mastermind.Building a coaching business comes down to one sentence: Be visible where your people are, talk about what you do in a way that makes sense, have conversations with potential clients, make offers, deliver excellent work, and ask for testimonials and referrals.That's it. Everything else is optimization for a business that's already working.The EssentialsClarity on who you serve and the transformation you createA simple way to reach those people (ideally your own platform)Consistent visibility and content that adds valueActual conversations with potential clients (we're in a trust desert thanks to AI)A clear offer that solves a real problem, priced appropriately for the value you createBrilliant delivery so you can ask for referrals and testimonialsEverything outside of these six things is optional.This connects to identity work. Complexity sells because most people are operating from an identity that doesn't trust the simple path. If you fundamentally don't believe you're the kind of person who can build a successful business through straightforward means, through your actual talent, real relationships, and genuine value, then complexity feels necessary. It becomes armour, proof that you're a serious business person.But the minute you step into the identity of someone who creates value, builds relationships, and makes offers from genuine authority, that complexity starts feeling like a chain around your neck.Everyone who's built a successful coaching business did it through relationships first and systems later. Not the other way around.Your Rewilding Move This Week:Look at your business. All of it. The tools, systems, strategies, platforms, frameworks, social media channels. Ask yourself: what here is actually serving me versus what am I serving?If you're spending more time managing your business infrastructure than actually building relationships, having conversations, making offers, and creating value, you've probably been sold complexity and now you're hiding behind it.The antidote isn't another solution. It's subtraction.Ready to Strip Back the Complexity?If you're ready to build your business from a place of genuine authority and do the identity work around becoming the coach who trusts that it can be this simple, apply for a Next Best Move call with me. It's an hour of one-to-one time where we'll figure out what you actually need and what the simple version of your business could look like.Apply Now: https://www.gillmoakes.com/next-best-move This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 21m 31s | ||||||
| 2/2/26 |  #196 - Why Coaching Matters More Than Ever In The Age Of AI | There's panic in the coaching industry. Will AI replace us? Are we all about to become obsolete?Here's the reframe: AI hasn't made coaching obsolete. It's made it absolutely essential.The Truth About AIAI is extraordinary. You can get a complete business strategy in 30 seconds, a marketing plan, step-by-step frameworks for anything. Information that used to take years to access is now free and infinite.But people aren't flying... they're drowning in information, strategies, and plans they're not executing.It's No Longer an Information Gap, It's a Transformation GapPeople don't hire coaches because they don't know what to do. They hire coaches because they're struggling to become the person who actually does it.AI can give you the blueprint. But it cannot hold space for the messy stuff in the middle, that deeply human process of becoming someone different.AI can't sit with you in discomfort, mirror back your stories, or call out your excuses with loving directness. It doesn't witness your transformation in the same way.You Don't Change Because You Got Better InformationYou change because another human believed in your potential before you did. Because someone created space where it was safe to let go of who you've been. Because someone asked that one question that cracked you open.That's coaching. No algorithm will ever replicate the power of human witness and intuition.AI Has Made Information Free - Transformation Is EverythingMediocre coaching, repackaged information and generic cheerleading, is absolutely replaceable by AI.Deep transformational coaching that sees the person behind the pattern? More valuable than ever.The world doesn't need more information. We need brilliant coaches who can guide people through the transformation they need to use the information.AI isn't coming for your coaching business. It's raising the bar for what coaching needs to be.~~~Apply for a FREE 60-minute strategic session with me where we'll cut through the noise and identify the single most important action for your coaching business right now. This isn't about more information - it's about the right action at the right time: https://www.gillmoakes.com/next-best-move This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 13m 19s | ||||||
| 1/26/26 |  #195 - The Dark Side of Vulnerability Marketing | This week I'm calling out something I'm seeing everywhere right now in the online business world, and honestly, it's feeling like an epidemic. Coaches are hearing they should differentiate themselves by being vulnerable, so they're sharing their struggles, their breakdowns, their trauma in real time. And look, it works at first - engagement goes through the roof, people respond, you feel seen. But here's the problem: they end up building their entire brand around their worst moments.Every post becomes a wound on display. And then they can't figure out why they're attracting clients who are drowning, not clients who are ready to actually do the work and move forward.When your brand is built on unprocessed trauma, you're positioning yourself as a peer in struggle rather than a guide through it, and that fundamentally undermines your authority.There's a massive difference between real vulnerability and performance vulnerability. Real vulnerability is when you're sharing something you've processed and metabolised. You're offering wisdom, not an open wound. It feels clean because you're not searching for validation, you're genuinely serving your audience's transformation.Performance vulnerability? That's when you're sharing trauma because it gets clicks and comments, when you're still in it and you need people to tell you you're brave. It's extractive, not generous.So here's my invitation: stop sharing trauma in real time, audit your content to see how much centres on pain rather than insight, and reposition your brand around transformation instead of empathy. The people who truly value you don't need you to perform your pain, they value your wisdom, your authority, your frameworks because you're on the other side and can show them the way.Mentioned in this episode:This is the LinkedIn post I mention about my late husband: https://www.linkedin.com/posts/gillmoakes_its-7-years-ago-today-that-my-husband-phill-activity-7143208724856270849-BFL-?utm_source=share&utm_medium=member_desktop&rcm=ACoAACuEtlUBCBw8uMiKIFcrgf3Kt-Gpw6nq80oIf you'd like to explore working together, book a call with me here: https://go.oncehub.com/alignment-call This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com | 31m 16s | ||||||
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