About this episode

Dr. Jerry Kennedy discusses why legitimate Google reviews may be removed from chiropractic practices and how to avoid potential issues.

Google wants you to ask for reviews. They say it openly. They give you the QR code right inside your Business Profile. So why are legitimate patient reviews getting flagged and removed? In this episode, Jerry breaks down two relatively new reasons Google may remove your reviews, and explains what the actual policy language says (because the TikTok version left out a lot of context). The first issue is location: when a high volume of positive reviews come from one GPS coordinate or IP address, it starts to look suspicious, even if every single one of them is genuine. The second issue is specific content: if reviews are mentioning staff names in a concentrated pattern, Google's AI reads that as coaching, which is against policy. Jerry explains how Google's pattern analysis works, why the analogy is closer to shoplifting prevention than a penalty system, and what you should actually do to protect your review count going forward. He also covers review gating, which has been against Google's policy for years and is still showing up on chiropractic websites today. This is not a crisis episode. These are not widespread problems yet. But understanding how Google thinks about review…

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