Why Chiropractors Throw the Baby Out with the Bathwater: Reworking Practice Decisions
About this episode
Dr. Jerry Kennedy discusses the pitfalls of making practice decisions based on personal dislikes rather than effective strategies for growth.
This episode is for chiropractors who find themselves making practice decisions based more on what they dislike about others than what is actually best for their own clinic. Jerry Kennedy explores the common trap of overcorrecting. This happens when a chiropractor avoids helpful business or clinical strategies simply because a "sleazy" or "bad" doctor in town happens to use them. Leadership requires discernment rather than just reacting to the extremes. Whether it is following up with patients, providing structured care recommendations, or utilizing social media, you should not abandon effective tools just to distance yourself from a particular practice style. This conversation helps you separate your personal preferences from reactionary choices so you can lead your chiropractic business with clarity. Core Principles and Decision Lenses The Overcorrection Trap: Why avoiding certain behaviors because "that other doctor does it" can rob your practice of necessary growth tools. Leading with Discernment: Making choices based on your actual practice vision instead of purely on the principle of disagreement. The Trust Factor in Branding: Why using real photos and stories on your…
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