RS349: Ranking In ChatGPT with Devesh Khanal

About this episode

Craig interviews Devesh Khanal about strategies for ranking content in AI-driven search tools and debunking myths about large language models.

Today on Rogue Startups, Craig sits with Devesh Khanal from Grow and Convert to talk about how to get your brand showing up at the top of search results in LLMs. They dive deep into the world of AI SEO—covering everything from debunking myths about large language models to sharing actionable strategies for ranking your content in both Google and AI-driven search tools. Devesh is the “convert” side of Grow and Convert. In addition to co-founding the company, he runs Growth Rock, a conversion optimization agency that helps e-commerce brands increase online sales through user research, usability testing, analytics evaluations, and A/B testing. Before launching into the marketing world, Devesh worked on financial strategy and cost modeling for a biofuels startup—and he also holds a Ph.D. in Materials Science and Engineering from U.C. Berkeley. Highlights from Craig and Devesh’s conversation: Bottom-of-funnel SEO vs. top-of-funnel queries How to use LLMs as a marketing tool Debunking common myths about LLMs in SEO Does community content promotion (like Reddit) actually work? The correlation between Google rankings and LLM results Identifying customer pain points and achieving…

People in this episode

Host: Craig

Guest: Devesh Khanal

Topics covered

• AI SEO
• large language models
• content ranking
• conversion optimization
• e-commerce marketing
• search engine results

Keywords

• AI SEO
• LLMs
• content promotion
• Google rankings
• conversion optimization
• e-commerce
• user research

Mentioned in this episode

Organizations: Grow and Convert, Growth Rock, U.C. Berkeley

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