About this episode
Craig and Reddit marketing expert Paul Xue discuss strategies for brands to succeed on Reddit.
Today on the podcast, Craig sits down with Reddit marketing expert Paul Xue to explore how brands can tap into one of the internet’s most engaged and skeptical communities. Reddit can be a tough nut to crack, but when approached with authenticity and a strategic approach, it can become a powerful driver of trust, visibility, and growth. Paul, founder of his own marketing company specializing in Reddit campaigns, breaks down the principles, tactics, and future trends you need to know. Whether you’re curious about launching your first campaign or wondering if Reddit should be part of your overall growth strategy, this episode is packed with practical insights, not to mention a few insightful predictions on the future. Highlights from Craig and Paul’s conversation The fundamentals of Reddit marketing: why content and value must come before sales. How authentic reviews and real conversations build credibility with both competitors and customers. Proven strategies to run successful Reddit campaigns without getting downvoted. Ways to make your brand stand out in Reddit’s crowded, skeptical landscape. The future of AI models and how they’ll shape online marketing. Big-picture insights…
People in this episode
Host: Craig
Guest: Paul Xue
Topics covered
- Reddit marketing
- brand strategy
- authenticity
- online growth
- AI in marketing
Keywords
- marketing
- brands
- authenticity
- campaigns
- AI
- growth
Mentioned in this episode
Organizations: Reddit, Castos, LinkedIn
More episodes of Rogue Startups
- RS358: Your Design Sucks · March 18, 2026 · 54 min
- RS357: I Got Hacked · March 11, 2026 · 44 min
- RS356: When to Pivot, When to Push w/ Jesse Hanley · March 4, 2026 · 1h 2m
- RS355: Code Velocity and the Future of SaaS · February 25, 2026 · 58 min
- RS354: The State Of Podcasting Heading Into 2026 · November 26, 2025 · 41 min
- RS353: Is This the Last Organic Marketing Channel · October 1, 2025 · 51 min
Explore listener stats, chart rankings, contacts and more on the Rogue Startups podcast page.