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Recent episodes
A Heartfelt Farewell: Reflecting on 3 Years of Rooted in Retail with Crystal Vilkaitis
Mar 22, 2026
36m 09s
Scaling Success in the Modern Retail Economy with Patricia Norins and Michael Brielmann
Mar 15, 2026
38m 39s
A New Chapter: IndERA Acquired by Blue Butterfly
Mar 5, 2026
6m 56s
From Store Bottleneck to Retail Visionary
Feb 22, 2026
24m 26s
Building a Resilient and Profitable Store with Patrick Retzer
Feb 15, 2026
49m 54s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 3/22/26 |  A Heartfelt Farewell: Reflecting on 3 Years of Rooted in Retail with Crystal Vilkaitis✨ | podcast finalereflection+3 | — | Rooted in Retail | — | podcastfarewell+3 | — | 36m 09s | |
| 3/15/26 |  Scaling Success in the Modern Retail Economy with Patricia Norins and Michael Brielmann | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Crystal Vilkaitis is joined by the new owners of Indera, Patricia Norins and Michael Brielmann of Blue Butterfly. Together, they discuss the acquisition and the massive vision for the future of independent retail, focusing on leveling the playing field through data science, community, and sophis... | 38m 39s | ||||||
| 3/5/26 |  A New Chapter: IndERA Acquired by Blue Butterfly | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this special bonus episode of Rooted in Retail, host Crystal Vilkaitis shares some major, exciting news: her company, IndERA (formerly Crystal Media), has been acquired by Blue Butterfly. Join Crystal as she introduces the new owners, Patricia Norins and Michael Brielmann, and discusses how t... | 6m 56s | ||||||
| 2/22/26 |  From Store Bottleneck to Retail Visionary | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. How do you stop being the "easy solution" and start building a team that thinks for themselves? Sarah LoBue, co-owner of Main Street Florist and an industry educator, joins the show to discuss her 15-year evolution from a "baptism by fire" beginner to a retail strategist. In this episode, Sarah ... | 24m 26s | ||||||
| 2/15/26 |  Building a Resilient and Profitable Store with Patrick Retzer | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Are you stocking your store with only the items you like, or are you building a business that people actually want to shop? In this episode, Crystal Vilkaitis sits down with Patrick Retzer, Director of Sales at Streamline Imagined, to deliver "tell it like it is" advice for retailers navigating ... | 49m 54s | ||||||
| 2/8/26 |  Disrupting the Resale Industry with Jessica Rennard | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Is your inventory celebrating a birthday? In this episode, Crystal Vilkaitis is joined by Jessica Rennard, founder of NuSource and "The Fashion Disruptor," to discuss why retailers need to stop being emotional about their products and start treating them like widgets. Jessica shares her jo... | 18m 52s | ||||||
| 2/1/26 |  Investing in Relationships That Power Your Retail Business with Kathy Rushing | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of Rooted in Retail, Crystal Vilkaitis sits down with marriage and relationship counselor Kathy Rushing to explore why communication and intentional relationship-building are foundational (not optional) for healthy retail teams, strong leadership, and sustainable business growth.... | 1h 01m 30s | ||||||
| 1/29/26 |  Master Meta Ads: How Independent Retailers Amplify Their Brand - Bonus Episode | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Are you tired of feeling like your store is the "best kept secret" in town? In this bonus episode, Crystal Vilkaitis, dives deep into the "hellscape" of Meta Ads Manager to show you why Facebook and Instagram ads are the ultimate irrigation system for your business. Crystal explains how to move ... | 58m 21s | ||||||
| 1/25/26 |  Creating a Retail Experience That Feels Like Home with Tori Dahl | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Are you chasing trends or building a brand that feels like you? In this episode of Rooted in Retail, Crystal Vilkaitis chats with Tori Dahl, founder of The Dahl Farmhouse, about the power of staying true to your unique vision—even if that means breaking all the retail rules. Tori shares her incr... | 45m 44s | ||||||
| 1/18/26 |  2026 Retail Trends Every Independent Store Must Know | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. It’s the beginning of the year, and for independent retailers, knowing what consumers are buying is half the battle. In this episode of Rooted in Retail, Crystal Vilkaitis sits down with Anjarae Hamilton, Head of Retailer Sales and Account Management at FAIRE, to break down the highly anticipate... | 30m 26s | ||||||
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| 1/11/26 |  How Small Retailers Can Use AI to Compete Like Big Brands | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. AI is no longer just for big-box retailers with massive budgets. In this episode of Rooted in Retail, Crystal Vilkaitis sits down with AI entrepreneur RJ Talyor to unpack how small and independent retailers can realistically use AI to save time, boost sales, and stay competitive—without losing t... | 30m 22s | ||||||
| 1/4/26 |  Using an AI Prompt to Design Your Best Retail Year Yet - Solo | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of Rooted in Retail, host Crystal Vilkaitis kicks off 2026 by sharing a powerful, systems-based AI prompt designed to help retailers clarify their goals, build smarter systems, and create a realistic roadmap for the year ahead. Inspired by Dan Martell’s six-step framework, this e... | 39m 03s | ||||||
| 12/14/25 |  Retail Trends 2026: What Indie Stores Must Do to Grow - Solo | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. This is the final episode of Rooted in Retail 2025, where Crystal Vilkaitis, the Wolf of Main Street, reflects on the year and shares exactly what retailers should bring into 2026—and what to leave behind. From elevating in-store experiences to mastering live selling, paid ads, and AI, this epis... | 42m 01s | ||||||
| 12/7/25 |  Market Magic: 7 Ways to Build a Resilient Retail Store in 2026 - Solo | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of Rooted in Retail, host Crystal Vilkaitis breaks down the Market Magic framework—seven must-have elements every independent retailer should check off to stay resilient, profitable, and top-of-mind in 2026. If you’re closing out a busy holiday season or planning for the new year... | 27m 11s | ||||||
| 11/30/25 |  The Seven Product Categories Every Retailer Needs with Ari Lowenstein of Ari’s Pantry | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. How do you build a store customers love coming back to — not just for products, but for the feeling it gives them? Retailer and industry expert Ari Lowenstein, owner of Ari’s Pantry in Dallas, returns to the show to share his signature framework: the seven non-traditional product categories that... | 1h 04m 07s | ||||||
| 11/23/25 |  The Selling Method That Will Transform Your Retail Team with Matt Harris | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Retail legend Matt Harris is back on Rooted in Retail — and this time, he’s revealing the sales framework he’s used for decades to land jobs, close high-ticket deals, and elevate customer experience. This is real sales training for retailers who want to make more money without being pushy. In th... | 53m 34s | ||||||
| 11/16/25 |  How to Use Q4 Email Marketing to Drive More Sales with Nicole Prince | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Ready to make more money this holiday season? In this episode of Rooted in Retail, Crystal sits down with brand strategist and copy consultant Nicole Prince to break down exactly what retailers should be emailing, posting, and saying RIGHT NOW to boost Q4 revenue — and how to keep that momentum ... | 50m 03s | ||||||
| 11/9/25 |  Creating Holiday Magic in Retail with Santa Claus | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What better way to kick off the holidays than learning from the master of Christmas cheer himself? In this special throwback episode, Santa Claus joins host Crystal Vilkaitis to share timeless tips for retailers on creating magical in-store experiences, boosting team morale, and surprising custo... | 24m 01s | ||||||
| 11/4/25 |  Creating Joyful Customer Experiences in Retail - Solo | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. How do you turn an angry or sad customer into a loyal one? In this solo episode, Crystal Vilkaitis explores the emotional side of retail—how optimism, playfulness, and genuine human connection can transform every interaction in your store. From simple yet powerful gestures like smiling to encour... | 8m 18s | ||||||
| 11/2/25 |  How to Build a Resilient Store and Stronger Brand Partnerships with Jessica Barile | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What makes a store truly stand out in today’s changing retail landscape? In this inspiring episode of Rooted in Retail, host Crystal Vilkaitis sits down with Jessica Barile, Head of Specialty Sales at DesignWorks Collective, to unpack nearly 30 years of wisdom from the gift and retail industry. ... | 46m 41s | ||||||
| 10/28/25 |  The Magic of Disney: Retail Lessons from the Happiest Place on Earth - Solo | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this solo episode, host Crystal Vilkaitis takes us behind the scenes of a truly magical experience — a private Disney World event with 29 retailers designed to spark inspiration, connection, and creativity. From fireworks and fine dining to learning Disney’s framework for building world-class... | 17m 02s | ||||||
| 10/26/25 |  How Museum Store Sunday Creates Meaningful Retail Moments | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What if retail could do more than sell—it could inspire, educate, and connect communities? In this special episode of Rooted in Retail, host Crystal Vilkaitis gathers four incredible guests—Susan Tudor, Chacho Herman, Stuart Hata, and Jonathan Ochart—to dive into Museum Store Sunday, the cultura... | 36m 36s | ||||||
| 10/21/25 |  Small Business Saturday: How to Turn a National Event Into a Local Movement - Solo Episode | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this solo “After the Show (but not really After the Show)” episode, host Crystal Vilkaitis dives deep into how independent retailers can make the most of Small Business Saturday—a national event that’s not just about sales, but about creating experiences and community connections. Crystal sha... | 34m 48s | ||||||
| 10/19/25 |  Building Loyalty and Balance in Business with Hart Mercantile’s Dawn | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What does it take to create true loyalty—not just from customers, but within your business partnerships too? In this episode, Dawn from Hart Mercantile shares her journey from launching a small retail side hustle to running a thriving shop that continues to evolve with new product lines. She ope... | 37m 20s | ||||||
| 10/12/25 |  Rebuilding Retail from the Ground Up | Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com. Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Joy Fan, Founder of Storefront and lead of Retell.co, is transforming how independent retailers grow, connect, and thrive. Through innovation, pop-up strategies, and purpose-driven communities, she’s redefining what it means to create value in today’s retail landscape. Her approach blends creati... | 48m 34s | ||||||
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