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On the show
From 10 epsHosts
Recent guests
Recent episodes
Stop Building Pages That Dead End. Start Earning the Next Conversation
Jun 23, 2026
17m 07s
The Real Reason Your Agency Keeps Getting Stuck
May 12, 2026
29m 25s
What Actually Keeps a Podcast Going Past Episode Three
May 6, 2026
7m 42s
Getting It Out of Their Heads and Into Your Business
Apr 22, 2026
21m 03s
Key Man, Part 1: Who's Really Keeping Your Business Running?
Mar 18, 2026
18m 00s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 |  Stop Building Pages That Dead End. Start Earning the Next Conversation | Susan Finch on why landing pages should earn the next conversation, not force the close, using real CSSE and AEO client work as the example. | 17m 07s | ||||||
| 5/12/26 |  The Real Reason Your Agency Keeps Getting Stuck | Melissa Morris of Agency Authority explains why your tools are not broken — your workflows are, and what to fix first. | 29m 25s | ||||||
| 5/6/26 |  What Actually Keeps a Podcast Going Past Episode Three | Susan Finch shares the operational framework that keeps podcasts from falling apart — SOPs, folders, templates, and boost packages. | 7m 42s | ||||||
| 4/22/26 |  Getting It Out of Their Heads and Into Your Business✨ | documentationteam dynamics+1 | — | — | — | egosfears+1 | — | 21m 03s | |
| 3/18/26 |  Key Man, Part 1: Who's Really Keeping Your Business Running?✨ | Key Man conceptbusiness operations+1 | — | Key Man | — | business runninginsurance+1 | — | 18m 00s | |
| 3/4/26 |  The Ambassador You Didn't Know You Were✨ | goalsdreams+1 | — | — | — | dreamachievement+1 | — | 5m 42s | |
| 2/11/26 |  Why Your Best Business Tool Might Be Restraint✨ | strategic restraintmarketing+3 | Laura Patterson | — | — | business strategymarketing tactics+1 | — | 30m 09s | |
| 1/28/26 |  How Your Nap Spot on the Couch Affects Your Business Success✨ | business successsleep+2 | — | Rooted in Revenue | — | nap spotcouch+1 | — | 28m 14s | |
| 1/22/26 |  Tool Addiction is Killing Your Company Culture✨ | company culturebusiness problems+1 | — | — | — | tool addictionbusiness solutions+1 | — | 42m 10s | |
| 1/13/26 |  The Real Cost of Handing Out Company Credit Cards Without Controls✨ | company credit cardsfinancial controls+2 | — | — | — | financial managementclient story+1 | — | 25m 27s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 1/8/26 |  The Content Churn Killed Quality and We Let It Happen✨ | content creationquality over quantity+2 | Deborah Fell | — | — | content glutreal engagement+2 | — | 16m 00s | |
| 11/5/25 |  SOPs - Your Business's Secret Weapon Against Chaos✨ | SOPsbusiness processes+1 | — | — | — | documentationstrategies+1 | — | 39m 47s | |
| 10/29/25 |  You Earned It, Now Flaunt It: Marketing Your New Professional Designation✨ | marketingprofessional development+1 | — | — | — | professional designationmarketing plan+1 | — | 9m 57s | |
| 10/22/25 |  Pre-Conference Marketing: Stand Out Before You Show Up | Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on generic conference-provided graphics, Susan explains how to create your own branded announcements that showcase your attendance and build anticipation. Learn how to develop a comprehensive branding package, prepare custom graphics, update your digital presence, and create specialized landing pages that convert conference connections into lasting business relationships. From perfecting your business cards to optimizing your Google Business Profile, this episode covers everything you need to stand out at your next conference. Plus, get Susan's recommended tools for accessibility checking, scheduling, and analytics to ensure your marketing efforts deliver real ROI. Episode Highlights: Creating custom pre-conference announcement graphics Building a complete branding package for consistency Updating your digital footprint before events Designing conference-specific landing pages Essential free tools for marketing effectiveness Connect with Susan at susan@susanfinch.com or find her on LinkedIn. | 15m 09s | ||||||
| 10/7/25 |  Beyond Exit Interviews: What CEOs and Boards Get Wrong About Talent | Why do CEOs fail? High performers quit? Frederic Lucas-Conwell reveals the behavioral mismatches costing millions—and simple changes that work. | 26m 28s | ||||||
| 9/10/25 |  The 5 Questions That Prevent Email Migration Disasters | A 2-hour email migration turned into a weekend marathon. Learn the 5 critical questions that prevent scope creep and migration disasters. | 22m 17s | ||||||
| 8/27/25 |  When Automation Experts Struggle with Their Own Systems | Alane Boyd reveals how workflow automation cuts overhead 20%+ and boosts retention 45%. Real examples, practical tips, retention over replacement. | 40m 35s | ||||||
| 8/6/25 |  Why Your SEO Foundation Determines AI Visibility | Learn why SEO mastery is your foundation for AI visibility. Maurice White reveals the 80/20 strategy that gets agents found on Google AND ChatGPT. | 32m 55s | ||||||
| 7/30/25 |  Team Alignment vs. Team Building: What Actually Drives Revenue Performance | How one misaligned team member kills revenue performance. GRI’s Frederic Lucas-Conwell reveals behavioral dynamics that accelerate team growth. | 26m 40s | ||||||
| 7/23/25 |  Why People Won't Join Your Service Club - And How To Fix It | Service organizations are dying. Miguel de Jesus & Susan Finch reveal why Rotary, Chambers fail and how to adapt traditional models for survival. | 25m 02s | ||||||
| 7/16/25 |  Why AI Resume Filters Are Eliminating Your Best Candidates | Why AI resume filters eliminate great candidates. GRI’s Frederic Lucas-Conwell reveals how behavioral intelligence spots hidden talent beyond keywords. | 25m 40s | ||||||
| 7/8/25 |  Beyond Perfect Candidates: Why Job Descriptions Are Killing Your Hiring Success | Discover how behavioral intelligence reduces costly hiring mistakes. GRI’s Frederic Lucas-Conwell reveals why job descriptions fail & how to fix them. | 14m 50s | ||||||
| 6/25/25 |  Why Hiring Former CEOs as Consultants Backfires | The hidden skills consultants need beyond expertise. Industry veteran Frank Scavo reveals why the ”retread model” failed & what works instead. | 31m 52s | ||||||
| 6/4/25 |  Why Your Local SEO Strategy Is Probably Wrong | Local SEO expert Darren Shaw debunks citation myths, reveals Google’s local filter secrets, and shares why review recency beats review count for rankings. | 30m 06s | ||||||
| 5/28/25 |  The Vibe Coding Advantages: Build Faster, Earn More | Discover vibe coding: the AI development approach helping small businesses cut prototype time from weeks to hours and boost bottom-line results. | 27m 15s | ||||||
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