Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

About this episode

Dharmesh Shah discusses the evolution of SEO to AEO and the implications for AI content.

Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking. It's how to show up when people ask ChatGPT for recommendations instead of Googling. In this conversation, Rowan Cheung (@rowancheung) sat down with HubSpot Founder & CTO Dharmesh Shah (@dharmesh) to unpack: AEO (Answer Engine Optimization): SEO for the AI eraHow to structure content to get cited in AI answersThe hidden risk of low-quality AI contentEffectively us...

People in this episode

Host: Rowan Cheung

Guest: Dharmesh Shah

Topics covered

• AEO
• AI Agents
• AI App Store
• SEO
• content structure
• AI content quality

Keywords

• AEO
• AI ranking
• SEO
• ChatGPT
• content optimization
• AI recommendations
• HubSpot

Mentioned in this episode

Organizations: HubSpot

Products: ChatGPT

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