Empowerment: Objectification Rebranded as Agency?

Empowerment: Objectification Rebranded as Agency?

From Ruined By The Internet? - Uncovering the human cost of our digital world by Gareth King

April 26, 2026 · 43 min

About this episode

This episode explores the rebranding of objectification as agency in the context of internet culture and empowerment.

When it comes to empowering ourselves, we were told the internet would give us back control. But instead, has it simply delivered a more efficient way for us to become products, and successfully rebranded objectification as agency? We’re joined by Courtney Kocak - writer, comedian, and author of the memoir Girl Gone Wild - to investigate one of the most uncomfortable questions about what technology has done to identity, autonomy, power, and the people caught in between. Welcome to Ruined By The Internet? - the show where we examine how technology is shaping modern life - whether we want it to or not. Follow or subscribe to never miss the next investigation - new episodes regularly. Visit us: https://www.ruinedbytheinternet.com/ Help us investigate ourselves: https://www.ruinedbytheinternet.com/survey/ Support the show: https://buymeacoffee.com/rbtishow In this episode we trace the journey from early 2000s media to today's self-monetisation platforms, examine how the attention economy and algorithms have reshaped desire and self-perception, investigate the rise of online male communities and their generational impact, and ask whether AI is accelerating the problem - or simply…

People in this episode

Host: Gareth King

Guest: Courtney Kocak

Topics covered

  • empowerment
  • objectification
  • internet culture
  • social media
  • self-perception
  • monetization platforms
  • hyper-connected world

Keywords

  • empowerment
  • objectification
  • internet culture
  • social media
  • self-monetization
  • Girls Gone Wild
  • OnlyFans
  • hyper-sexualization
  • algorithms
  • identity

Mentioned in this episode

Organizations: Ruined By The Internet?, OnlyFans, Girls Gone Wild, Private Parts Unknown, Instagram, TikTok, Buy Me A Coffee

Books & works: Girl Gone Wild

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