168 | Tim and Morgann Boettner of A Well Worn Story

168 | Tim and Morgann Boettner of A Well Worn Story

From Rural Revival by Rural Revival

March 14, 2025 · 50 min · Season 8 · Episode 168

About this episode

Tim and Morgann Boettner share their journey of building A Well Worn Story, a business focused on handcrafted leather and canvas goods in New Glarus, Wisconsin.

Today we’re taking you to the charming little town of New Glarus, Wisconsin (pop. 2,208) where craftsmanship, community, and a whole lot of heart come together. I’m sitting down with Tim and Morgann Boettner of A Well Worn Story , a husband and wife team with a business that’s all about high-quality, handcrafted leather and canvas goods. What started with just $5,000 and some spare time has grown into something truly special — a blend of online hustle and a brick-and-mortar storefront where they make everything by hand. In this episode, we’re diving into their journey: how they expanded from an online shop to opening a storefront with a workshop in the back, the way they’ve curated a space that’s as beautiful as their products, and why balancing online and in-store sales has been a winning combo for them.  We’ll talk about their new private-label collaborations with other small businesses, how customer feedback sparked fresh ideas for their product line, and why they’re so passionate about the slow fashion movement — because quality matters .  Tim and Morgann are also sharing the keys to their longevity in business, how they’ve teamed up as husband and wife to make it…

People in this episode

Host: Rural Revival

Guests: Tim Boettner, Morgann Boettner

Topics covered

  • craftsmanship
  • entrepreneurship
  • slow fashion
  • handcrafted goods
  • community
  • business growth

Keywords

  • handcrafted
  • leather goods
  • canvas goods
  • entrepreneurship
  • slow fashion
  • business growth
  • New Glarus

Mentioned in this episode

Organizations: A Well Worn Story

Places: New Glarus, Wisconsin, New Glarus

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