SaaS Marketing Superstars

Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not.In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-incentivized-gift-card-linkedin-ads/

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)● How big is the marketing team at ActiveCampaign (5:46)● How to manage a large multi-talented marketing team (8:53)● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)● Is AI marketing hype or is it a useful tool for business intelligence (19:06)● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)● Favorite books, apps and business leaders (32:47)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howeFollow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43)●How London Times creative idea got lawyers to subscribe to their newspaper (4:44)●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04)●How to make branding and direct response work in tandem (17:05)●Why Justin believes brand is not hard to measure vs direct response (23:16)●How Redbull broke into the London market without an ad budget (34:39)●How to grow your personal brand on Linkedin (36:18)●The 70-20-10 framework for creating Linkedin content (45:00)●How Justin gets client from his Linkedin posts without relying on ads or his website (47:25)●A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40)●Favorite books, apps and business leaders (1:00:46)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-obermanFollow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/

In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into strategic, regular and long-term partnerships (13:31)How to find effective partners for your company (16:22)How to build relationships with intending partners without alienating your customers (18:18) Common partnership pitfalls companies must avoid (22:32) Recommended number of clients companies should start their partnership program with (25:32) How to measure the impact of a partnership program (28:46)Favorite books, apps and business leaders (30:52) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-partnership-marketing-scindia-balasingh

In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating with their customers (3:55) - Getting access to key stakeholders of companies and their customers to get their view of the product (7:29) - How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25)- Shortening sales cycles with video testimonials (14:29)- The two key elements companies must focus on to excel in their messaging and communication (17:17)- How she has unlocked LinkedIn to grow her business (21:07) - Her system for publishing content consistently (23:41) - Favorite books, apps and business leaders (27:55) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-conversion-copywriting-eden-bidani

In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation of LinkedIn ads (5:17) • The essentials of account-based marketing (ABM) on LinkedIn (8:29)• Why video content is great for remarketing strategy (14.26) 23:21 to 24:50• Why he avoids the debate between gated and ungated content (19:20)• Insights on Demand generation and Demand capture (25:01) • The key metrics he analyzes in paid ads (29:08)• How to run effective paid search campaigns (31:15)• The differences between being a paid media manager in an agency and a large organization (34:44) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-google-ads-andrew-harder

In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highlights:• Nathan shares his journey in the digital marketing industry (1:19)• How he uses LinkedIn to find high value B2B audiences (2:56) • How Nathan utilizes sponsored content ads on LinkedIn (9:05)• How SaaS companies can build a formidable marketing team (13:51) • How Census develops high quality gated content (16:09)• Handling segmentation within ad campaigns (18:56) • How Census campaign got featured as a case study by LinkedIn startup team (22:14)• Using AI tools to transform marketing activities (27:59)• Running ads on Reddit (32:00)• Favorite books and apps (38:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census

In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has learnt from working with various B2B companies (0:36)• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)• The importance of properly evaluating B2B attribution insights (5:03)• How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)• Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30)• How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38)• Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14)• The biggest attribution problem B2B companies face and how to solve it (27:17)• Why he has stopped grouping customers in funnels (28:26)• Using Linkedin to run account based and role based retargeting ads (31:32)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/

In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals.Episode Highlights:• Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17)• How Followup CRM grew to over 2000 customers despite running a lean operation (2:22) • The biggest growth lever for Followup CRM and the power of a partner ecosystem (3:24)• Using webinars, stories and case studies to spur business growth (5:09) • How they are encouraging a greater adoption of software in the construction industry and inspiring the younger generation (8:02)• The next frontier of growth in the company (9:36)• Favorite books, apps, communities and business leaders (13:56) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-followupcrm-erick-vargas

In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.Episode Highlights:• The biggest challenge they are currently facing (24:14)• Shalom discusses why he left his travel agency and how he launched Invoice Ninja (0:32)• How Invoice Ninja embraced the Open-Source community and used their free plan to build product awareness. (5:15) • How Invoice Ninja integrated with 45 payment gateways and an open-source language library with 36 languages at launch (8:47) • The countries with the largest number of users (13:26)• How Invoice Ninja used aggressive pricing and a value packed free plan to disrupt the invoicing industry (15:58) • How an intuitively designed product and an engaged community helps to reduce the subscription cost for users (17:11)• Why Invoice Ninja adopted Flutter framework for v5 of the platform? (21:36)• The biggest challenge they are currently facing (24:14)• Favorite book and business leader (27:15)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-invoiceninja-growth-hacking-shalom-stark/

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights:●Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)●Why he left his flourishing career as a CPA and discovered his love for technology (2:14)●Three major lessons he learned from the failure of his price comparison app Prizap (4:41) ●How Vajro acquired their first 100 paying customers (7:25)●How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500 customers (9:43)●How SaaS founders can quickly expose customers to the value of their product and the benefits of offering a 60-days free trial (11:59)●The biggest challenge new Shopify app businesses are facing today (13:59)●Untapped marketing opportunities for B2B SaaS companies (16:51)●How integrations with other Shopify plugins and partnerships with resellers & communities helped to supercharge Vajro’s growth (18:28)●Why churn is the biggest problem Vajro is currently struggling with (19:26)●Favorite books and business leaders to follow (20:51)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-baskar-agneeswaran-vajro-shopify-app/

In this episode of SaaS Marketing Superstars podcast, I spoke with Jeremiah Smith. Jeremiah is the founder and CEO of SimpleTiger, a SaaS focused SEO and Content Marketing agency based in Florida. Jeremiah has over 14 years of SEO experience helping brands like E*TRADE, Audible, Mint, and many smaller startups to grow their customer base and MRR. Episode Highlights:- Why Jeremiah focused on the SaaS industry (1.39)- The 4-parts SEO framework SimpleTiger developed for SaaS companies (4.28)- How to use customers pain points to aid keyword research (7.48)- The major mistake SaaS companies must avoid during link building (9.26)- Why SaaS companies should adopt a hybrid approach to capturing leads instead of gating all their content (17.02)- How SaaS companies can strategically ungate their content, let it rank organically and flood their pipelines with leads (19.19)- Scammy strategies and other Black Hat SEO techniques you must avoid to prevent Google penalties (25.42)- The key factor that determines your website's rank on Google today (30.12)Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-saas-seo-jeremiah-smith/

In this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by night.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ashley-faus-atlassian/