saas.unbound

Karel Papik spent 20 years making video games and then discovered that gaming principles for hooking users in the first hour are more advanced than most B2B onboarding. He brought that thinking to Product Fruits, then scrapped the entire roadmap to rebuild it around AI.We get into why his investors offered more money within 24 hours of hearing the pivot, how "forbidden mechanics" from gaming translate into SaaS adoption, why he stopped doing outbound and content entirely — and why he now tells founders to stop listening to customers about the future of their product.For SaaS founders, product managers, and operators thinking seriously about onboarding, AI adoption, and how to grow without chasing every trend.In this episode: → Why investors offered more money within 24 hours of the AI pivot → How gaming "forbidden mechanics" translate to SaaS adoption → Why they stopped doing outbound and content — and what replaced it → Personalizing onboarding at the user level, not the segment level → Why founders should stop asking customers about the future → The personal cost of critical thinking and going against consensus----------- Episode's Chapters -----------0:00 — Intro & Karel's Gaming Background1:13 — From Video Games to SaaS: How Karel Found Product Fruits3:17 — Gaming Principles That Apply to SaaS Onboarding6:59 — Why Product Fruits Went All-In on AI9:19 — AI Personalization & How Elvin Works15:07 — The "Annotation" Method: Teaching AI About Your Product20:33 — Data Privacy & Why Customer Data Stays Separate21:40 — Dealing With AI Uncertainty & Pricing Changes22:58 — Growth Strategy: PPC Over Content26:21 — Biggest Win: The Bold Bet on AI29:17 — Founder Hack: The Power of Critical Thinking🎙️ Karel Papik - linkedin.com/in/karelpapikProduct Fruits - https://productfruits.com Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #6 of season 6, Anna Nadeina talks with Belma Ibrahimovic, Head of AI at saas.group, a founder-friendly acquirer of B2B SaaS companies and a global team of passionate SaaS operators building the future of software.----------- Episode's Chapters -----------0:00 — Introduction & Belma's Background2:44 — Is Anyone Behind in AI?6:14 — Where to Draw the Line with AI9:46 — Can AI Replace Teams?14:26 — AI Empowerment at SaaS Group18:06 — Learning Resources & Time Investment21:50 — How Brands Use AI in Products30:44 — Building with AI: Technical Challenges35:23 — Staying Ahead in AI39:47 — Biggest Wins & Failures45:42 — Practical AI Hack: Using ProjectsBelma - https://www.linkedin.com/in/belma-ibrahimovic/Saas.group - https://saas.group/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 6, Anna nadeina talks with Edward Barrow, Co-Founder & CEO @ Cloud Capital, a Cloud Cost Management platform helping finance (CFOs) and engineering teams control, forecast, and optimize cloud spending, especially on AWS, by bridging financial and technical visibility.----------- Episode's Chapters -----------1:37 — Ed's Journey: From Bootstrap to VC-Backed SaaS6:48 — Post-Acquisition Life: M&A and Private Equity9:16 — Cloud Spend Benchmarks: 10-20% of Revenue12:10 — The Commitment Trap: Saving Money vs Taking Risk15:39 — AI's Impact on Cloud Economics20:11 — How Cloud Capital Works: Financial Risk Transfer29:28 — Building AI-Native: Wisdom Plus Automation34:01 — Partnership Strategy: Bottom-Up vs Top-Down41:49 — 20 Years of Lessons: Running at Brick Walls43:55 — Founder Hack: Walking MeetingsEd - https://www.linkedin.com/in/ebarrow/ Cloud Capital - https://www.cloudcapital.co/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #2 of season 6, Anna Nadeina talks with Frank Lämmer, co-founder of fortrabbit, a managed, Platform as a Service (PaaS) cloud hosting provider specifically for PHP developers.----------- Episode's Chapters -----------0:05 — Introduction and Background1:37 — From Graffiti Artist to Tech Entrepreneur3:03 — Starting fortrabbit and Early Days5:49 — Developer-Focused Product Strategy8:00 — Brand Voice and Marketing Approach10:54 — Co-Founder Struggles and Departures14:11 — Market Challenges and Competition23:47 — Hiring Strategy and Team Building25:20 — Remote Work and International Hiring36:20 — Bootstrap vs VC Funding Philosophy44:59 — Lifestyle Entrepreneurship and Future PlansFrank - https://www.linkedin.com/in/franklaemmer/fortrabbit - https://www.fortrabbit.com/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #50 of season 5, Anna Nadeina talks with Tim Schumacher, founder of saas.group, serial acquirer, buying profitable SaaS businesses to take them even further.----------- Episode's Chapters -----------0:06 — Welcome & Podcast Introduction1:13 — What is SaaS Group? Business Model Explained4:45 — Life After Acquisition: Founder Experience7:05 — 2025 SaaS M&A Market Shifts & The Rise of AI10:00 — Recent Acquisitions: Surprises & Strategy14:47 — Experimenting Beyond B2B: Hardware & B2C Moves18:42 — AI’s Impact: Internal Changes & Hackathons23:45 — Adapting to AI: Change Management & Team Enablement28:36 — Go-To-Market Challenges & Why Most Deals Get Rejected34:16 — How SaaS Group Assesses Companies & Advice for Sellers41:06 — Investing vs. Acquiring: Different Approaches & Closing ThoughtsTim - https://www.linkedin.com/in/timschumacher/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #48 of season 5, Anna Nadeina talks with Bernard, co-founder of Clearscope, an AI-driven SEO content optimization tool.----------- Episode's Chapters -----------0:00 — Introduction and Welcome0:17 — Bernard's SEO Journey: From Growth Hacker to Clearscope Founder1:09 — The AI Revolution: How ChatGPT Changed Everything1:56 — AI-Generated Content: Should You Use It?3:32 — Reddit Manipulation and Modern SEO Tactics4:27 — Content Health: Why Fresh Content Matters for AI6:02 — Understanding AI Web Searches and Entity Analysis7:42 — Content Chunks: Optimizing for AI Understanding8:42 — Clear Scope's Rebrand: Becoming a Discoverability Platform10:03 — Actionable Framework: How to Rank in AI Search11:02 — Biggest Wins, Lessons Learned, and Future of SEOBernard - https://www.linkedin.com/in/bernardjhuang/ Clearscope - https://www.clearscope.io/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796