Elevating Event Content: Beyond the Stage to Long-Term Impact

About this episode

Matt Heinz interviews Megan Martin about elevating event content for long-term impact.

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

People in this episode

Host: Matt Heinz

Guest: Megan Martin

Topics covered

• event marketing
• B2B sales
• content strategy
• innovation
• marketing best practices

Keywords

• event content
• marketing innovation
• B2B marketing
• sales strategies
• Cvent CONNECT

Mentioned in this episode

Organizations: EMC Meetings & Events, Sales Pipeline Radio, Cvent CONNECT 2025, Heinz Marketing

Places: LinkedIn

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