Speaking on Business: Aspen Peak Productions

Speaking on Business: Aspen Peak Productions

From Salt Lake Chamber by Salt Lake Chamber

May 7, 2026 · 2 min

About this episode

Derek Miller speaks with Rachel Sorrels-Jones about the importance of immersive event design in enhancing audience engagement.

This is Derek Miller, Speaking on Business. Aspen Peak Productions brings events to life, handling everything from audio and lighting to staging and design. They work on corporate, social and nonprofit events, making sure every detail comes together for a seamless, high-quality experience. Co-Owner, Rachel Sorrels-Jones, joins us with more. Rachel Sorrels-Jones: We’ve all been there before: a corporate summit with harsh lights, bad audio and a distracted audience. As an event host, your biggest fear is being forgettable. Today the ‘standard’ event is dead, and the Experience is here to stay. For years, AV was seen as a utility — like electricity. You plugged it in, and it worked. But now, your audience is different. Whether you’re a corporate planner or a non-profit director, you aren’t just competing with other events; you’re competing with the device in their hand. This is where Production Design comes in, to be an architect of atmosphere. When we integrate immersive visuals, we aren’t just showing a slide deck — we’re building a world around your message. When you invest in intentional design, your ROI shows up in employee engagement, donor connection and brand loyalty. Let us…

People in this episode

Host: Derek Miller

Guest: Rachel Sorrels-Jones

Topics covered

  • event production
  • audio visual design
  • corporate events
  • nonprofit events
  • audience engagement

Keywords

  • event production
  • audio visual
  • staging
  • design
  • corporate events
  • nonprofit events
  • audience experience

Mentioned in this episode

Organizations: Aspen Peak Productions

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