Judo Grand Slam Part 2: Reaching New Audiences

May 25, 2026 · 19 min · Season 1 · Episode 83

About this episode

This episode discusses how SES and the International Judo Federation are adapting to reach new audiences and connect with younger generations in sports broadcasting.

Increasing reach, building a new audience, and connecting with the younger generation are key focuses of any sport broadcaster. And here at SES, we’ve been working with the International Judo Federation to help them do just that for the last 15 years. In this episode we hear how the audience and their expectations have changed, as well as how the partnership between SES and the IJF has had to grow and flex too. Featuring Robin Willingham, presenter and producer for Judo TV and IDF social media channels. Thank you to IJF, Judo Tv and Fighting Films for archive and interview footage. Find out more about this new chapter for SES and Intelsat: www.ses.com Satellite Stories podcast is presented by Kristina Smith-Meyer, SES content creative and development manager, Global Marketing Communications.

People in this episode

Host: Kristina Smith-Meyer

Guest: Robin Willingham

Topics covered

sports broadcasting
audience engagement
judo
media partnerships
youth connection

Keywords

Judo Grand Slam
audience reach
sports broadcasting
International Judo Federation
SES
youth engagement
media partnerships

Mentioned in this episode

Organizations: International Judo Federation, SES, Judo TV, Fighting Films