Luxury, Legacy and Trusting Your Gut | Araminta Birse-Stewart of Araminta Campbell

About this episode

Araminta Birse-Stewart discusses her luxury woven textile brand and the importance of sustainability and storytelling in business.

In this episode of Scale HER Up , I’m joined by Araminta Birse-Stewart , founder of Araminta Campbell , a Scottish luxury woven textile brand based just outside Edinburgh. Araminta shares how her business creates beautifully crafted woven textiles in Scotland, from mill-woven collections sold around the world to one-off and limited-edition handwoven pieces made in-house. She also designs bespoke heritage textiles, including tweeds and tartans, for private clients, brands and organisations. We talk about what luxury really means today, and why for Araminta it is about story, provenance, craftsmanship and longevity rather than just status or a label. Sustainability sits at the heart of the brand too, with timeless designs, carefully sourced fibres and a strong focus on creating pieces that are cherished for life. Araminta also shares the story of how the business began, almost accidentally, when people started wanting to buy the pieces she was making. Ten years on, the business has grown into a significant employer of handweavers and a respected Scottish design brand with an international customer base. This is a thoughtful conversation about creativity, entrepreneurship, team…

People in this episode

Host: Brenda Hector

Guest: Araminta Birse-Stewart

Topics covered

• luxury textiles
• sustainability
• entrepreneurship
• craftsmanship
• storytelling

Keywords

• luxury textiles
• sustainability
• entrepreneurship
• craftsmanship
• Scottish design

Mentioned in this episode

Organizations: Araminta Campbell

Places: Scotland, Edinburgh

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