
£100m CEO Superpowers & Shadow Sides | Aron Gelbard, Bloom & Wild
From scale with soul by AJ
November 17, 2025 · 1h 27m
About this episode
Aron Gelbard discusses his experiences as the CEO of Bloom & Wild, sharing insights on leadership and startup dynamics.
Aron Gelbard is the CEO of the £100m revenue startup, Bloom & Wild, a flower delivery company operating across Europe. In this interview he shares his work styles and shadows as a entrepreneur and a look inside a unicorn startup business. 📖 Chapters 00:00 - What does inefficient work look like? 07:45 - CEO = Upside Down Pyramid 09:26 - Core Value: Care Wildly 14:37 - World Class Customer Service 20:45 - Biggest Feedback from Executives - Goalkeep Less 25:17 - Responding to Market Trends 30:10 - Fix the System Not the Symptom 31:50 - How to operationalise values 34:19 - Values In Life = Embedded in Business 37:19 - Balancing kindness with demanding high performance 39:54 - The Most Difficult Decisions 45:48 - How To Set Stretch Goals 50:23 - Managing Up & Down as CEO 53:32 - Knowing everyone on the team 56:54 - Stages Of The Business Model 01:01:35 - Merging Three Teams into One 01:11:15 - Novel Annual Board Agenda 01:15:21 - The Secret To Consistency 01:21:42 - How Life impacts What We Do If you enjoyed this interview, you'll likely love: WeWork's Co-Founder Breaks His 5-Year Silence (Exclusive) https://www.youtube.com/watch?v=u62kFgnUrU0&t=1615s Pret & Itsu…
People in this episode
Host: AJ
Guest: Aron Gelbard
Topics covered
- CEO leadership
- startup culture
- customer service
- entrepreneurship
- business values
Keywords
- CEO
- Bloom & Wild
- entrepreneurship
- customer service
- business values
- startup
- leadership
Mentioned in this episode
Organizations: Bloom & Wild
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