Scaling UP! H2O

Industrial water treatment has always supported industry, but much of that story remains invisible to the public. Paul Petersen wants to change that by helping establish an industrial water treatment presence at the National Museum of Industrial History in Bethlehem, Pennsylvania. Paul Petersen, former president and CEO of Trident Technologies and current leader of the Industrial Water Task Group, joins Trace Blackmore to explain why preserving the industry's history matters. His vision is not simply a static display of old equipment. Instead, the goal is to create an educational thread throughout the museum that helps visitors understand how water, steam, analytics, field testing, and professional water treaters have shaped industrial progress. Why Industrial Water Belongs in an Industrial History Museum Paul's idea began during a visit to the National Museum of Industrial History, where he saw a strong celebration of American industrialization but noticed a missing piece: the role water treaters played in making that progress possible. The museum's location strengthens the story. Bethlehem, Pennsylvania, sits in the Lehigh Valley, a region Paul describes as closely tied to industrialization, steel production, legacy water treatment companies, and heavy industrial water use. The former Bethlehem Steel site offers a fitting backdrop for explaining why water management is central to manufacturing, power, construction, and modern technology. From Water Wheels to Boilers, Steam, and Field Analytics The exhibit concept begins with water's physical role in early factories, then follows the shift toward boilers and steam-producing systems. Paul explains that steam boilers do not serve their purpose without water, and they do not operate safely without proper water management. That opens the door to stories professionals know well: scale, corrosion, pitting, boiler failures, and the consequences of poor control. Paul also highlights another important industry contribution: field analytics. Industrial water treaters were early practitioners of field testing, using water analysis to confirm conditions and adjust treatment programs directly in the field. Helping the Public Understand What Water Treaters Do For many professionals, explaining industrial water treatment to people outside the field is a lifelong challenge. Paul sees the museum as an opportunity to make that explanation tangible. Rather than assuming visitors understand boiler rooms, cooling systems, data centers, sterilization, or process water, the exhibit can connect water treatment to outcomes people recognize: safe facilities, sterile surgical instruments, food quality, operating data centers, and reliable industrial systems. Preserving Artifacts, Stories, and Career Pathways Paul is asking the industry to help preserve its history. Companies and individuals may have photographs, reports, testing equipment, boiler failure examples, corrosion artifacts, pitting samples, or stories that can support future exhibits. The project also has a workforce purpose. By raising the visibility of professional water treaters, Paul hopes the exhibit can help people see industrial water treatment as a meaningful career path that combines chemistry, math, physics, engineering, communication, maintenance, construction, and hydrology. The industry's history is not just a look backward. It can help explain the value of the work, attract new talent, and strengthen public understanding of why industrial water treatment matters. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:30 — Trace opens the episode by framing Paul Petersen's work as important not only to industrial water treatment professionals, but also to people outside the field who need to understand what the industry makes possible 03:20 — The 2026 American Chemical Society Fall Conference is highlighted as a major chemistry gathering with relevance for water treatment professionals, chemists, chemical engineers, and technical leaders. 05:00 — Trace previews The Hang on July 9 at 1 PM Eastern, emphasizing peer connection, practical networking, and a more accessible time for participation. 06:30 — Industrial Water Week is announced for October 5–9, with each day focused on a core area of the industry: pretreatment, boilers, cooling, wastewater, and careers. 08:50 — James McDonald returns with Words of Water 10:30 — Trace introduces Paul Petersen, former president and CEO of Trident Technologies, and his current work leading the Industrial Water Task Group's museum exhibit initiative 11:15 — Paul shares how growing up in Tucson, Arizona, shaped his appreciation for water and helped set the foundation for a career in industrial water treatment. 12:10 — Paul describes his early work as an analytical technician, where testing cooling tower, boiler, and process water built his practical foundation in water chemistry 14:00 — Paul explains the growth of Trident Technologies, including work in Southern California, Mexico, Latin America, and the company's eventual sale in 2009. 15:20 — Paul reflects on how technology changed the industry, from cell phones and email to automation, AI, and the broader availability of technical information. 17:00 — Trace and Paul discuss AI's potential value in reporting, trend identification, interpretation, and communication, while reinforcing the need to validate outputs. 18:00 — Paul explains how a 2019 visit to historic sites and the National Museum of Industrial History led to the idea for an industrial water treatment exhibit. 20:00 — Paul identifies the missing piece in the museum's industrial story: the role water treaters played in supporting the success of industrialization. 21:40 — Paul explains why the museum concept may become a thread throughout the museum rather than one standalone exhibit, helping visitors see water's role across industries. 22:50 — Paul explains why Bethlehem, Pennsylvania, the Lehigh Valley, and the former Bethlehem Steel site provide a natural setting for telling the story of industrial water. 26:40 — Paul describes how modern museum visitors expect interactive learning and why the exhibit must help the public think critically about water beyond everyday household use. 28:10 — Paul outlines the first exhibit themes around steam, boilers, boiler failures, the Sultana disaster, field analytics, and historical testing methods. 31:55 — Paul discusses the lifelong challenge of explaining industrial water treatment to the public and connecting the work to boiler rooms, hospitals, food quality, data centers, and daily life. 34:10 — Paul shares the current exhibit status, including the first phase and a model boiler that will help visitors see what happens inside a boiler. 35:20 — Paul invites water professionals and companies to contribute artifacts, photographs, explanations, stories, and supporting materials that can help tell the industry's story. 36:50 — Paul addresses a key misconception: water should not be taken for granted, and "good water" depends entirely on the application. 39:05 — Paul connects the exhibit to workforce visibility, explaining how it can help present industrial water treatment as a meaningful career path. 40:40 — Paul describes his long-term vision for visitors to see how water supports industries from steel and papermaking to microprocessors and modern technology. 42:40 — Paul explains that the project needs financial support, sponsorship, and leadership from companies and individuals who want to preserve the industry's story. 44:20 — Paul closes the main conversation by emphasizing the importance of preserving industrial water history while the future continues to move quickly. 50:00 — Paul shares what he wishes more people understood about the industry: water is part of nearly every major story, and professional water treaters help keep society functioning. 51:30 — Trace recaps why Paul's museum work matters, how the industry can contribute, and how the exhibit can help the public understand the role of industrial water treaters 55:20 — Trace closes with Paul's advice to seek mentors, learn the business side as well as the chemistry, and never take water for granted Quotes "They're really celebrating industrial history in America. But what's missing is the role that we played as water treaters in support of the success of industrialization." "Here's an opportunity for us to share the knowledge that we have as water treatment professionals with the public to engage their thinking, their critical thinking about water." "What is good water? And my answer to that is, what do you want to do with it?" "What we do as professional water treaters is truly an important thing. And, you know, I never forget that." "I'm part of the past, but I think our rich history should be presented in an exhibit for all to enjoy at the museum." "I would like to build better bridges, more bridges." "Just not taking the resource of water for granted." Connect with Paul Petersen Email: pwpetersen@mac.com Website: https://www.nmih.org/ Guest Resources Mentioned History In the Making - National Museum of Industrial History Water and Steam Boiler Initiative - Industrial Water Task Group - National Museum of Industrial History Hagley Museum and Library Hagley Powder Yard Trail The Newcomen Society Bethlehem Steel Corporation Duval Sierrita Corporation ChemTreat Danaher ChemTreat Acquisition Announcement Sultana Disaster Museum Pea Ridge National Military Park Presents Program about The Sultana Disaster National Museum of Industrial History and Historic Bethlehem Museums & Sites Launch New Joint Field Trip Exploring Bethlehem's Industrial Heritage Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea Words of Water with James McDonald Today's definition is the air temperature measured by a standard, dry thermometer exposed to the air but shielded from radiation. Often associated with cooling towers in our line of work. 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE. This episode made possible through our valued partners at:

Industrial water professionals work with chemistry, equipment, permits, and performance targets every day. Yet every gallon also moves through a framework of policy decisions: who can withdraw water, how it may be used, what quality must be returned, and whose needs are considered when systems are designed. Sherine El-Wattar, a science network officer supporting the IPCC Working Group II Technical Support Unit, brings an engineering foundation and a human-centered perspective to those questions. Her work focuses on climate impacts, adaptation, vulnerability, and risk while helping connect scientific assessments with communities and professional groups beyond the traditional research environment. Water Systems Are Never Neutral Pipelines, treatment plants, reuse programs, and flood-control infrastructure solve technical problems. However, Sherine encourages engineers and decision-makers to ask additional questions: Who benefits from the system? Who might be harmed? Whose assumptions are built into the equations? What local realities might the numbers overlook? Her master's research illustrates the importance of that lens. Sherine compared remote-sensing indicators of agricultural productivity with the day-to-day practices of farmers near Cairo. A digital map could classify land as productive or unproductive, but the view from the ground revealed practices shaped by long-term care for the soil and water. The lesson is not to dismiss data. It is to understand what the data may not capture. Water Risk Depends on Context Water scarcity, flooding, infrastructure resilience, and climate adaptation do not look the same in every region. Culture, institutions, belief systems, and lived experience shape how communities define risk and how they respond to water policy. Sherine describes climate-related water risk through a straightforward frame: too much water or too little water. The solutions, however, require deeper attention to local conditions. A technically sound recommendation may still fall short if it overlooks the people affected by the decision. Practical Steps for Water Professionals For utilities, facilities, and water-sector businesses, Sherine recommends exploring water footprint concepts and water stewardship. She also emphasizes authentic connection: listen before trying to fix a problem, communicate without judgment, and build awareness through relationships. Industrial water treaters already hold valuable knowledge. Sharing that expertise with operators, communities, policymakers, and professionals from other disciplines can improve the quality of future water decisions. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:10 — Trace explains why water and policy are inseparable, even when daily work appears focused on equipment, chemistry, permits, and profitability. 05:10 — Upcoming industry events highlight opportunities to stay current on utility operations, infrastructure, compliance, data integration, and water-quality challenges. 08:50 — Sherine El-Wattar joins the conversation and clarifies the IPCC acronym before introducing her work in water governance and climate adaptation. 11:30 — Sherine reflects on the value of combining engineering problem-solving with water systems that serve society. 12:00 — Sherine describes her role supporting IPCC Working Group II and the two responsibilities she balances: science and networking. 14:10 — The discussion explores how expert reviewers can contribute perspectives from law, finance, health, youth organizations, Indigenous communities, and other fields. 15:30 — Sherine explains why communication must shift depending on whether the audience includes public communities or government representatives. 17:10 — Water is compared to language: local culture, institutions, and belief systems influence how risk and equity are understood. 19:50 — Sherine unpacks water as a story of people, power, and justice rather than only a network of pipes and treatment systems. 22:00 — A human-centric approach asks who benefits, who may be harmed, whose knowledge informs the system, and what the assumptions may cost. 24:40 — Sherine describes the Netherlands' Delta Works as an example of infrastructure shaped by risk, institutional capacity, and long-term water management. 27:10 — Sherine shares how her master's studies shifted her understanding of water from a technical discipline toward the science-policy interface. 29:40 — Her research compares remote-sensing indicators with farmers' lived practices near Cairo, revealing the limits of relying on aggregated data alone. 33:30 — Trace and Sherine explore how professionals can respect culture and tradition while still supporting education and improvement. 35:50 — Sherine recommends water footprint concepts and water stewardship as practical starting points for organizations planning for climate adaptation. 38:20 — The conversation examines the mismatch between climate risk and the depth of current responses to too much or too little water. 41:50 — Sherine encourages professionals to connect water awareness with personal reflection, professional networks, and conversations that influence behavior Connect with Sherine El-Wattar Phone: +31646914589 Email: selwattar@gmail.com Website: IPCC — Intergovernmental Panel on Climate Change https://www.linkedin.com/company/ipcc/ LinkedIn: Sherine El-Wattar | LinkedIn Quotes "And I really liked how, you know, engineering is all about the numbers, solving problems, and finding a way to create a system that serves society." "I have been humbled enough to know you cannot force policymakers to think anything." "For us to balance these things, it's about, it starts with understanding." "I really hope I would live to see the day where taking care of water or being water conscious is the new trend." Guest Resources Mentioned Intergovernmental Panel on Climate Change: Working Group II IPCC Working Group II: Climate Change 2022: Impacts, Adaptation and Vulnerability IPCC: What Is an Expert Reviewer of IPCC Reports? Engage with the IPCC The Water Footprint Assessment Manual: Setting the Global Standard Alliance for Water Stewardship (AWS) Standard IHE Delft: Water Governance IHE Delft: Governance and Management Profile The History of the Delta Works FAO WaPOR: Remote Sensing for Water Productivity A Million Little Pieces by James Frey (Author) Paperback Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind What Is Water Footprint Assessment? UNU Institute for Water, Environment and Health: Global Water Bankruptcy 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

Power plant water and steam chemistry does not fail in isolation. A mistaken unit, an unused analyzer, an overdesigned pretreatment system, or a misunderstood condensate return problem can ripple across equipment, permits, production, and safety. In this Part 2 conversation with Bradley Buecker of SAMCO Technologies and Buecker Associates, Trace Blackmore continues a practical discussion on the details that shape industrial water decisions. Brad shares field stories from combined cycle plants, package boilers, wastewater permitting, membrane systems, and decades of technical writing. When Small Errors Become Expensive Problems Brad opens with a story about a wastewater permitting issue where parts per million and parts per billion were confused in a discharge permit. The result was not just a paperwork problem. Once the stricter limits were accepted by regulators, meeting those limits would have required more complex and expensive wastewater treatment equipment. That story is a reminder for water professionals reviewing RFPs, permits, and engineering specifications. Precision matters before a project is built, not after the limits have already been approved. Brad also discusses PFAS with appropriate caution. He does not present himself as a PFAS expert, but he connects the conversation to zero liquid discharge, brine concentrators, crystallizers, and the unresolved question of what happens to solids when contaminants are concentrated rather than discharged. Membranes, Discharge, and the Changing Water Balance Looking across more than four decades in the industry, Brad points to membranes as one of the major changes in power plant water treatment. He discusses how reverse osmosis extended ion exchange demineralizer run times, and how microfiltration and ultrafiltration improved water quality going to RO systems. However, Brad also makes clear that better pretreatment does not remove every operational question. RO reject remains a substantial discharge stream. Meanwhile, the movement away from once-through cooling toward cooling towers has changed how plants think about water consumption, evaporation, discharge, and resource availability. For professionals managing water in power and industrial systems, the episode reinforces a practical lesson: every improvement has a system-level consequence that must be understood. The Real Cost of "Lean and Mean" Brad uses the phrase "lean and mean" to describe how some combined cycle plants are staffed. In one example, a plant had a comprehensive online chemistry monitoring system installed, but it had never been turned on because the staff did not have the experience to maintain or interpret it. In another case, a groundwater-based makeup system included seven-layer multimedia filters even though groundwater typically has very few particulates. Brad could not make a categorical conclusion without a full analysis, but the story raises an important question: are we solving the actual water problem, or simply buying equipment? He also shares a case from an organic chemicals plant with four 550 PSI package boilers. The plant returned 80 to 90 percent of its condensate, but total organic carbon levels were far above the ASME recommended limit for that pressure boiler. Foam in the saturated steam samples helped point to carryover into the superheaters, where scale was building up inside the tubes. Learning, Mentorship, and Leaving the Industry Better Beyond the technical stories, Brad's message is clear: professionals who keep learning are better prepared to make sound decisions. He encourages newer water treaters to study strong water treatment handbooks, talk to experienced people, and physically connect chemistry data to the equipment and processes in the plant. For those nearing retirement, Brad offers a different kind of challenge: pass along what you know while there is still time. He and Trace discuss how sharing experience strengthens the next generation instead of threatening the people who already hold knowledge. The episode closes with a reminder that water is central to manufacturing, power generation, and daily life. Keeping the lights on and protecting water resources both require people who understand the systems behind the scenes. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:16 — Trace introduces Part 2 of his conversation with Bradley Buecker and sets up the continuation of a technical discussion on power plant water and steam chemistry. 04:10 — Trace asks Brad about a case where an engineering firm confused parts per million and parts per billion in wastewater permitting. 05:38 — Brad explains how NPDES discharge permits shape what a new plant must control before construction and operation. 06:35 — Brad describes how some constituents with typical PPM limits were submitted as PPB, creating a much stricter compliance problem. 07:18 — Brad explains why trying to meet unnecessarily low PPB limits can require exotic wastewater treatment equipment. 07:51 — Trace pivots the conversation to PFAS, and Brad responds carefully by acknowledging the importance of the issue while noting that he is not a PFAS expert. 08:34 — Brad connects PFAS concerns to zero liquid discharge, brine concentrators, crystallizers, and the question of what happens to concentrated solids. 11:27 — Brad identifies membranes as one of the major industry changes he has seen across more than four decades. 11:44 — Brad explains how RO systems placed ahead of ion exchange demineralizers extended operating run times in power plant makeup water treatment. 12:35 — Brad notes that membrane systems still create discharge challenges, including substantial RO reject streams. 13:23 — Brad discusses the shift away from once-through cooling and how cooling towers changed the water consumption picture for power plants. 16:14 — Trace asks Brad about the phrase "lean and mean," opening a discussion about staffing, expertise, and hidden operational risk. 17:25 — Brad shares a case where a comprehensive online chemistry monitoring system had never been turned on because the plant lacked the right technical support. 18:31 — Brad describes a groundwater-based makeup system with a seven-layer multimedia filtration setup and raises the question of whether the equipment fit the actual water source. 20:39 — Brad introduces a case involving four 550 PSI package boilers at an organic chemicals plant producing superheated steam for process use. 21:30 — Brad explains that 80 to 90 percent condensate return, high TOC readings, and foaming in saturated steam samples pointed toward carryover into the superheaters. 23:29 — Brad summarizes the risk of cutting too deeply: being lean and mean can cost more in the long run. 23:55 — Brad reflects on the importance of continuous learning and shares his regret about not pursuing a master's program in environmental science. 25:19 — Trace shares his father's advice to leave the industry better than he found it, and Brad connects that idea to sharing safety-critical knowledge. 29:25 — Brad advises newer professionals to learn the basics, study reliable water treatment handbooks, and connect lab work to real plant systems. 35:32 — Brad thanks retiring professionals and encourages them to pass along practical knowledge to younger people while they still have time. 37:23 — Brad explains what people outside the industry should understand about water's role in manufacturing, power generation, and daily life. Quotes "Those are very important because if something goes south chemistry-wise at a power plant, you need to know very quickly." "You can be lean and mean, but it can cost you a lot more in the long run." "If you have any ambition or interest at all, continue learning." "If you pass along your information and give younger people a chance to do something, give them some responsibility, it just pays off much more." Connect with Bradley Buecker Email: bueckerb@samcotech.com LinkedIn: https://www.linkedin.com/in/bradley-buecker-705b9021/ Website: Water & Wastewater Treatment Solutions | SAMCO Technologies Guest Resources Mentioned US EPA - National Pollutant Discharge Elimination System (NPDES) Buecker & Associates, LLC - Consulting and Technical Writing Beware of Flow-Accelerated Corrosion – Brad Buecker, Kiewit Engineering Group Muck Rack – Brad Buecker Articles Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 477 Rethinking Power Plant Water and Steam Chemistry with Brad Buecker (Part 1) Words of Water with James McDonald Today's definition is the standard SI unit for the amount of substance, defined exactly as 6.02214076 x 10^23 elementary entities, such as atoms or molecules. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

Communication shapes how teams learn, respond, correct, and build trust. Trace Blackmore, CWT welcomes returning guest Paule Genest, Director, Sales and ESG (Environment, Social and Governance) Water and Energy TGWT / The Tannin Guys for a conversation on positive communication, temperaments, the WOW Effect, and how water professionals can use words with more clarity and care. Communication With a Positive Impact Paule reframes positive communication as communication with a positive impact. The goal is not fake positivity or polished language. The goal is to use the right words, tone, timing, and listening habits to create better emotional and relational outcomes. That distinction matters in technical environments. Teams may say they want innovation, accountability, safety, or trust, but unclear or defensive communication can unintentionally create the opposite result. Paule reminds listeners that communication is not optional. It is operational. Listening, Temperaments, and Shared Definitions Trace and Paule revisit the temperament framework made familiar to Scaling UP! Nation through Kathleen Edelman's past appearances. Paule identifies herself as a "yellow," while Trace identifies as a "red," creating a useful example of how different communication styles can either complement or frustrate one another. They also discuss why listening is more than waiting to respond. Paule encourages listeners to pay attention to words, nonverbal cues, context, environment, and emotion. She also emphasizes the importance of shared definitions. A word like "innovation," "courage," or "accountability" may not mean the same thing to every person in the room. The Fizz Factor Paule introduces the idea of "just enough fizz" in communication. Fizz is the energy, care, authenticity, and clarity that makes communication feel alive without becoming fake, overwhelming, or unclear. Too little fizz can make communication flat. Too much can create noise. The professional challenge is learning how much energy, directness, empathy, and clarity the person and the situation require. When Communication Gets Difficult The conversation also addresses harder moments: tension in meetings, emotional escalation, apologies, safety corrections, and urgent technical situations. Paule encourages professionals to pause, breathe, validate, and revisit conversations when needed. In a boiler room or safety-critical setting, direct communication may be necessary immediately. However, Trace and Paule agree that teams can still return later to review what happened, protect the relationship, and improve the system. Better communication does not remove difficulty from technical work. It helps professionals handle difficulty with more clarity, humility, and purpose. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 01:17 — Trace shares information about the Global 6K for Water and invites listeners to participate on Saturday, May 16. 02:20 — Trace introduces the episode topic: why clear, positive communication matters during busy seasons filled with projects, audits, customer calls, emails, and coordination. 03:28 — Words of Water with James McDonald 05:03 — Trace encourages listeners to visit the Scaling UP! H2O events page and highlights the 2026 Environment Systems Research Institute Conference in San Diego, California, July 13–17. 06:33 — Trace previews Legionella Awareness Month in August and explains why the podcast dedicates the month to Legionella, waterborne pathogens, expert interviews, and industry education. 08:29 — Trace introduces Industrial Water Week, taking place October 5–9, with daily themes for pretreatment, boilers, cooling, wastewater, and careers. 09:45 — Trace announces the return of Detective H2O during Industrial Water Week and reminds listeners why the week is designed to celebrate the industrial water treatment profession. 10:42 — Trace sets up the main interview by identifying miscommunication as a common professional challenge and introducing the need for better communication. 11:17 — Trace welcomes returning guest Paule Genest of TGWT Clean Technologies Inc. and references her previous appearances on Episode 192 and Episode 380 12:31 — Paule shares what she has been focused on since her last appearance, including growing relationships, improving communication, and supporting the water technologies community. 13:47 — Paule discusses her podcast-style work with power engineers and boiler operators, created to bring visibility to professionals who are often overlooked. 14:40 — Paule shares her work as an adjunct teacher at the University of Montreal, where her class on social responsibility and PR has become a required course. 15:23 — Paule talks about the Women of Water community, mentoring Abigail Coquette, and the value of documenting mentorship experiences for future learning. 16:05 — Trace reflects on an AWT Colorado Springs panel with baby boomers, Gen X, millennials, and Gen Z, showing how different generations respond to the same communication questions. 17:01 — Paule explains how she has learned to organize her communication around the listener and the message she wants them to take away. 18:30 — Trace introduces temperaments, with Paule identifying as yellow and Trace identifying as red, and connects the discussion to Kathleen Edelman's communication work. 19:31 — Trace explains why communication should be shaped for the recipient, using his Gen Z son and punctuation in text messages as an example. 19:54 — Paule explains that positive communication is not simply the opposite of negative communication, but a way of choosing words that influence emotional and relational outcomes. 21:40 — Paule emphasizes listening as an art and encourages professionals to pay attention to words, nonverbal cues, context, environment, and emotion. 22:43 — Paule explains why shared definitions matter, using "innovation" as an example of a word that may mean different things to different people. 23:54 — Paule discusses how people bring past experiences into present conversations and references I'm Okay, You're Okay and the child, parent, and adult framework. 26:00 — Trace asks Paule to explain her idea of "just enough fizz" in communication. 26:09 — Paule defines fizz as the energy, care, authenticity, vulnerability, and positive impact that help communication become more effective. 28:14 — Paule introduces the Fizz Factor Quiz and walks Trace through possible responses when tension rises in a team meeting. 29:29 — Paule compares communication styles to still water, espresso, sparkling water, and kombucha, helping listeners visualize different ways people show up in conversation. 30:30 — Paule explains the importance of speaking truth with empathy, checking tone and timing, and acknowledging how a message is received. 31:40 — Trace shares the example of a communication stick, where one person speaks until the other can accurately reflect what was said. 34:07 — Paule explains how to step back during emotional conversations by breathing, noticing physical cues, and returning to a listening mode. 37:10 — Paule reframes positive communication as "communication with a positive impact," focusing on the outcome it creates for both parties. 40:02 — Trace explains the three-part apology: acknowledging what happened, connecting with how it affected the other person, and asking how to make it right. 41:01 — Paule connects social responsibility with communication and explains why the outcome needs to be positive for both parties in a dialogue. 42:11 — Paule describes the communication model of speaker, listener, message, environment, noise, context, and feedback. 45:21 — After the sponsor break, Trace explains a question he uses when communication does not land as intended: "What did you just hear me say?" 45:55 — Paule suggests rating meetings and conversations by asking what each person felt, understood, and took away. 46:34 — Trace asks how communication changes in urgent safety situations, such as a boiler room issue that could lead to equipment failure or injury. 46:59 — Paule explains that direct safety communication may be necessary in the moment, but the team should revisit the conversation later to learn and preserve the relationship. 48:37 — Trace returns to the idea of "just enough fizz" and asks how to know whether the fizz is for the speaker, the listener, or the situation. 48:53 — Paule explains that fizz should respect both people, the situation, and the communication style of the other party. 50:47 — Paule shares how Melanie helped her realize that poetic communication still needs a clear action or outcome. 53:06 — Paule introduces Mathieu Laferrière's Feel, Know, Do approach as a practical structure for communication and email writing. 55:43 — Trace asks whether fizz works in email, where tone, facial expression, and visual cues are missing. 56:07 — Paule explains how to adapt the Feel, Know, Do structure for different temperaments, especially when writing to more direct communicators. 57:08 — Paule encourages listeners to ask people how they prefer to communicate, whether by email, text, Messenger, or another channel. 58:31 — Trace raises a practical technical example, asking whether fizz matters when simply reporting that a pump was out of prime. 58:54 — Paule explains that fizz is part of the experience and can still be present in technical updates through clarity, usefulness, and a human touch. 01:00:38 — Trace shares advice he received early in podcasting: it is okay to be impressed, but you have to be involved. 01:02:33 — Paule summarizes her key message: positive communication is not optional, it is operational. 01:03:15 — Paule begins the lightning round by creating a friendship holiday centered on writing a letter to yourself and to a friend. 01:04:52 — Paule shares her mantra, "Life is fragile," and connects it to people, the environment, Mother Nature, and water. 01:06:50 — Paule explains why she wishes more people understood the importance of boiler operators and power engineers. 01:10:21 — Trace summarizes the main lesson from the conversation: positive communication requires intentionally chosen words that help the other person understand the message. 01:11:16 — Trace explains how past experiences can shape miscommunication and why choosing words carefully can remove some of the "gray" in communication. 01:12:07 — Trace reflects on generational communication differences and encourages listeners to give others more grace. Quotes "Be calm. Make sure your antennas are open and grab whatever is happening with the words, but also the nonverbal communication, the context, the environment." "I would like to say that communication is not optional. It's operational." "To be clear and check you know on our tone and timing, I've had to learn about my timing this year in hard ways." "don't let kindness cloud the core message." Connect with Paule Genest Phone: (514) 703-4317 Email: pgenest@tgwt.com Website: TGWT: About | LinkedIn LinkedIn: Paule (Paula) Genest, PRP, APR, Fellow CPRS, MCPRS | LinkedIn Guest Resources Mentioned The Gifts of Imperfect Parenting: Raising Children with Courage, Compassion, and Connection by Brené Brown PhD LMSW Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone (Author), Sheila Heen (Author) I'm OK--You're OK: The Pioneering and Bestselling Self-Help Guide by Thomas Harris Paule-Cast Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 192 The One With The Best Marketing Expert In The Water Treatment Industry 380 The WOW Effect: Women Leading Transformation in the Water Industry 117 The One With Temperament Expert, Kathleen Edelman 179 Another One that Teaches Us to Communicate Better with Others 281 The One About The Power of Kindness Words of Water with James McDonald Today's definition is an electrochemical form of corrosion that occurs when two dissimilar metals are in electrical contact with each other in the presence of an electrolyte. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

Every career in industrial water treatment is shaped by decisions, mentors, credentials, systems, and the willingness to keep learning. In this special mailbag-style episode, Trace Blackmore, CWT, answers questions from the Scaling UP! Nation about how he entered water treatment, why he started the podcast, what professional credentials have meant to him, and what he is still working to improve. This conversation gives water professionals a practical look at the habits behind a long career in the industry: getting involved early, documenting customer conversations, building strong teams, using repeatable processes, and staying open to new tools like AI. From Family Influence to a Career in Water Treatment Trace shares that his start in water treatment came through his father, who brought him along to accounts after school. His early memories include watching test results change color, learning around hospital accounts, and seeing how water treatment decisions were made in the field. Before entering water treatment full-time, Trace worked in financial services and received strong sales training. However, he realized he was not enjoying the work. His father invited him to become a service technician, which led to a career path that combined technical problem-solving, customer service, sales, and a deep appreciation for the industrial water community. Why Credentials, Associations, and Documentation Matter Trace explains why the Certified Water Technologist credential remains one of the professional accomplishments he values most. He also discusses his LEED GA and LEED AP credentials, his time as a former president of the Association of Water Technologies, and his training as a master facilitator. For professionals building their own careers, the larger lesson is clear: credentials, online presence, and association involvement can shape how customers and peers understand your expertise. Trace also emphasizes the importance of documenting conversations, decisions, and recommendations so teams and customers have a clear record when issues arise. The Podcast, Rising Tide Mastermind, and Raising the Industry Bar Trace reflects on launching the Scaling UP! H2O Podcast in 2017 after encouragement from Charlie Cicchetti and Conor Parrish. What began as a monthly podcast eventually became a weekly resource with structured processes, procedures, and a growing audience of water professionals. He also discusses the honor of having Scaling UP! H2O recognized as the official podcast of the Association of Water Technologies, as well as the creation of Rising Tide Mastermind, which now includes 76 members across 7 groups. Both platforms reflect the same goal: creating spaces where industrial water professionals can learn, connect, and improve together. Technology, AI, and the Next Phase of Learning When asked about the biggest change in the industry, Trace points to data collection, remote monitoring, the Internet of Things, and AI. He remembers a time when system information required an on-site visit. Today, water professionals can review controller data, reports, and trends before arriving in the field. Trace also shares how his Doctor of Business Administration program is changing the way he thinks about research, learning, and long-term growth. His 2026 goals include continuing that academic work, strengthening the podcast's educational value, and giving family and personal commitments proper space on the calendar. This episode is not only a personal reflection. It is a reminder that long-term success in water treatment depends on learning, relationships, systems, and the willingness to keep improving. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:35 — Trace opens the episode with a May update and connects the season to a practical cooling tower challenge: pollen in Southern systems. 04:30 — Trace explains why this episode is different: Scaling UP! Nation asked for more personal stories and career reflections from him. 06:50 — Trace highlights the 6th Annual Oilfield Water Markets Conference and shares the Scaling UP! H2O listener discount code. 08:00 — Trace mentions the International Water Association Leading Edge Conference on Water and Wastewater Technologies in Houston. 08:50 — Trace points healthcare-focused water professionals toward ASHE's Healthcare Facilities Innovation Conference in Minneapolis. 09:50 — James McDonald presents a new Words of Water definition focused on wet bulb temperature and cooling tower performance. 11:20 — Trace explains why receiving compliments used to be difficult and how mentorship helped him respond with more respect and gratitude. 13:50 — Trace answers how he got started in water treatment through his father, field visits, testing, and early exposure to accounts. 15:50 — Trace describes leaving financial services, joining his father's company as a service technician, and finding work he genuinely enjoyed. 18:20 — Trace explains the credentials behind his name, beginning with the Certified Water Technologist designation. 20:25 — Trace discusses LEED GA and LEED AP credentials and how they helped him communicate with commercial building owners. 23:00 — Trace shares why his AWT leadership experience and master facilitator training matter to his professional identity. 24:55 — Trace explains how Charlie Cicchetti introduced him to podcasts and encouraged him to start what became Scaling UP! H2O. 27:30 — Trace describes the podcast's early cadence, moving from monthly to biweekly and then weekly episodes. 32:30 — Trace identifies AWT naming Scaling UP! H2O its official podcast as a crowning moment for the show. 33:45 — Trace shares personal and professional achievements, including adopting his son, building the podcast, and launching Rising Tide Mastermind. 35:30 — Trace explains how he balances podcasting, business, and other responsibilities through team support, time blocking, procedures, and the 12 Week Year. 41:05 — Trace shares advice to his younger self: join an association early, get involved, document everything, and build relationships in the industry. 44:40 — Trace identifies data, remote monitoring, IoT, AI, Legionella, PFAS, and water management plans as major changes in the industry. 48:10 — Trace shares scuba diving as his favorite non-water-treatment hobby and reflects on teaching more than 1,000 people to dive. 50:00 — Trace explains how pursuing a Doctor of Business Administration is teaching him research, academic discipline, and new ways to learn. 54:05 — Trace shares his 2026 goals, including progressing through his DBA program, expanding podcast resources, and prioritizing family on his calendar Connect with Scaling UP! H2O Submit a show idea: Submit a Show Idea LinkedIn: in/traceblackmore/ YouTube: @ScalingUpH2O Scaling UP! H2O Resources Mentioned AWT Audible Scaling UP! H2O Academy video courses 12 Week Year Plan The Rising Tide Mastermind 420 Tapping Into Tech: How Ben Frieders Uses AI to Elevate Water Treatment Marketing Words of Water with James McDonald Today's definition is the lowest temperature that can be achieved through evaporation alone and is used to evaluate cooling tower performance. Do you know the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

Industrial water work rewards people who can move between precision and practicality. Katie Holliday brings both. She started as a lab chemist, then transitioned into field service with Apex Water and Process, where much of her work supports healthcare facilities and high-accountability programs. Lab habits that protect your tools and your data Katie describes the first surprise of field work: a central plant is "very dirty," and the job demands good technique without chasing lab-level perfection. She shares a couple of simple practices that prevent expensive problems. Use proper lab wipes on glassware instead of shirts or paper towels, which can scratch surfaces and compromise readings. Keep pH probes wet with the correct storage solution, because once they dry out, they often stop working. Healthcare water: SPD work and Legionella prevention About 90% of Katie's accounts are healthcare. She defines SPD as the sterile processing department and explains why expectations shift compared to boilers and cooling towers. SPD work is cleaner, more controlled, and typically includes additional components such as endotoxin filtration and UV. It also involves more testing and stricter standards that tie directly to patient safety. Alongside SPD, she emphasizes Legionella prevention as a constant priority, from cooling towers (including secondary disinfection) to domestic water, because facilities want to reduce risk to patients. Water chemistry reality check: Phoenix versus "everywhere else" Katie explains how Arizona water changes the operating window. She notes high hardness and high chlorides, which can limit cycles of concentration and force conservative targets compared with places like Atlanta, where Trace describes running much higher cycles. The takeaway for experienced pros is familiar: operating limits are local, and "what good looks like" depends on the incoming water and the constraints that matter most at that site. Mentorship, representation, and field readiness systems Katie shares what it meant to be the first woman account manager hire in a long-running operation, and her advice is practical: recruit intentionally, then train people in the field, not from the sidelines. She credits her mentor, Bernie Peacock, for accelerating her learning curve, and she now passes that on by responding fast, following through, and providing steady backup to newer teammates. She also describes how she built mechanical confidence, using manuals, YouTube, phone video, and a OneNote playbook that captures account contacts, access details, sampling points, and "where things are" notes for clean coverage when someone else is on-site. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:14 - Trace Blackmore shares "first day" intimidation and learning curve in water treatment 08:55 - Words of Water with James McDonald 12:30 - Upcoming Events for Water Treatment Professionals 14:48 - Interview begins: Katie Holliday introduced (Apex Water and Process) 15:55 – Lab to Field transition and technique 20:27 – Representation and Mentorship 26:42 – Culture and Water Stewardship 33:31 – Healthcare work, SPD, and Legionella 35:56 – Mentoring and "give it back" 39:22 – Mechanical Confidence, Tools, and Documentation Systems Quotes and Key Takeaways "What do I not know that I don't know?" "Everyone needs a Bernie Peacock" "Field accuracy doesn't require lab perfection, but it does require clean technique." "The most effective mentoring is responsive and practical." "Documentation scales your value" Connect with Katie Holliday Email: k.nativeamericanbeadwork@gmail.com Website https://teamapex.com/ LinkedIn: https://www.linkedin.com/in/katie-holliday-9b6977246/ https://www.linkedin.com/company/apex-water-process/ Guest Resources Mentioned The Perfect Marriage by Jeneva Rose Under the Bridge by Rebecca Godfrey AAMI ST108 Compliance in Sterile Processing High hardness in Phoenix ASSE 12080 Legionella Water Safety certification Navajo Nation water access Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve by Casey Brown Words of Water with James McDonald Today's definition is the upward flow of water through a resin bed to clean, expand, and reclassify the bed. Can you guess the word? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

Boilers can feel intimidating the first time you step into a boiler room—the heat, the noise, the pressure gauge, and the weight of knowing that mistakes can be costly. Trace Blackmore opens with a reminder that boilers deserve respect, not fear—and that learning fundamentals is how you replace mystique with clarity. The talent gap behind the boiler room door Eric Johnson, Founder and CEO of Boilearn, explains why boiler expertise is becoming harder to replace. He points to the shrinking pipeline of boiler-trained technicians—historically strengthened by Navy steam training—and why companies can't rely on "tribal knowledge" and informal shadowing alone to develop the next generation. Training that scales past the 2–3 day class Eric shares what pushed him to build Boilearn: technicians and operators need structured, repeatable competency systems—not just scattered classes and a "shotgun approach" to on-the-job training. He lays out why fundamentals can be taught effectively online when it's done well, and why travel-heavy training models often spend a large share of the budget on logistics instead of learning. Troubleshooting that starts with fundamentals Troubleshooting is where boiler work can feel like a mystery—until you understand fundamentals and sequence of operations. Eric explains how technicians can isolate problems faster by knowing what should be moving (or not moving), testing one theory at a time, and using electrical diagrams as a practical roadmap when formal sequence documentation isn't available. Better partnerships between boiler techs and water treaters The conversation closes with practical steps that reduce friction and finger-pointing: take photos during inspections, package observations clearly in service reports, communicate directly when possible, and over-communicate inspection schedules so the water treater can prepare the program before the boiler is opened. Listen to the full conversation above. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 - Trace Blackmore sets the stage on boiler fear vs. Respect, learning boilers from a Navy-Trained mentor 09:20 - Words of Water with James 10:50 - Upcoming Events for Water Treatment Professionals 14:20 - Interview with Eric Johnson of Boilearn 16:30 – Eric's Path: HVAC school – Boiler Service Tech – Founder 19:10 – What Boilearn Does 22:10 – The lost "lifeline" problem 33:20 – Electrical Troubleshooting 44:20 – Coordinating Boiler Openings and Inspections Quotes "I've learned that boilers are something you definitely need to respect, but definitely not fear." "There's a career behind boilers. There's a career behind water treatment and not enough people talk about it." Connect with Eric Johnson Email: eric.johnson@boilearn.com Website: Boilearn I The Foundation of Boiler Training LinkedIn: https://www.linkedin.com/in/ericjohnson2020/ Boilearn: Overview | LinkedIn Guest Resources Mentioned Boilearn Boilearn mission and origins Boiler operator roles and skills Common steam‑boiler problems Safe boiler operation guide Boiler start‑up and maintenance Safer operation manual Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT Technical Training Seminars Scaling UP! H2O Academy video courses Submit a Show Idea Words of Water with James McDonald Today's definition is water lost from a cooling tower as liquid droplets are entrained in the exhaust air. 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

"Stay curious. And you only have one reputation. Guard it with your life." Hiring for judgment, not just rehearsed confidence Industrial water treatment is full of decisions made with incomplete data—on sites, with customers, and inside the business. JD Roth (Managing Director and Co-owner of Guardian Chemicals) builds his hiring around that reality. His aim is straightforward: protect the team and the culture by selecting people who can think, collaborate, and lead under pressure. JD frames the organization as a group of people choosing to work toward a common goal: building a better future for communities, the environment, and staff. That priority shows how Guardian hires, who they keep, and what becomes a deal-breaker. If a candidate is misaligned with core values, JD is clear: performance elsewhere won't override that mismatch. The "Hiring Olympics" structure For a high-bandwidth, project-based role (their Graduate Business Analyst program), Guardian needed a way to evaluate many strong candidates without consuming 40–50 hours of team time. The result is a four-hour, multi-station day that includes: Core values interviews (two-person format) Competency interviews (horsepower and capability) An individual case study (primarily math/business-oriented) A collaborative case study (decision-making and team dynamics) The collaborative case study is the centerpiece. Candidates work with peers who are also competitors for limited roles, using real cases built around business decisions—often with imperfect or incomplete information—so the team can observe how candidates break down problems, delegate, support others, and present recommendations. How decisions get made afterward After candidates leave, the interview team convenes for a group decision. JD starts by looking for any "vetoes," especially around core values to fit (he references an EOS-style standard of meeting 5 out of 6 core values most of the time). From there, the team compares notes across competency, core values, and observed collaboration behaviors. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 – Trace Blackmore shares part of a real-world service routine and ongoing professional improvement 05:35 – Upcoming Events for Water Treatment Professionals 12:00 – Words of Water with James McDonald 13:52 – Fun Fact about 1903 from this day 14:28 – Interview with JD Roth, Managing Director and Co-Owner of Guardian Chemicals 15:20 - "A company is people" 19:00 – First solo site lesson: ask for help vs. pretend 25:10 – The GBA Program (Graduate Business Analyst) 27:50 – Hiring Olympics format + Efficiency 33:30 – "Ping pong balls in a jumbo jet" example 39:10 – Selection rules: Core values veto + EOS bar + Values list Quotes JD:"And if you've got great people and you take care of great people, they take care of your customers, and your customers take care of you." JD: "There really isn't a company. There is just a whole bunch of people who have decided to work together towards a common goal." Trace: "I can only imagine how empowered your team feels because they're so involved in this process and you're involving everybody" Trace: "I love the fact that we're diving deeper into the most important thing, and that's protecting and enhancing our culture." Connect with JD Roth Email: jdroth@guardianchem.ca Website: http://www.guardianchem.ca/ LinkedIn: https://www.linkedin.com/in/john-david-jd-roth-58714113/ Guest Resources Mentioned Entrepreneurs' Organization Verne Harnish 'Scaling Up' About Verne Harnish Harvard Business Review Case Studies Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT Technical Training Seminars Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 7 Habits of Highly Effective People by Stephen. R. Covey Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve by Casey Brown Supercommunicators: How to Unlock the Secret Language of Connection by Charles Duhigg Charles Duhigg — "The science behind dramatically better conversations" (TEDxManchester) 12 Week Year Plan 457 2026: A New Year with New Intentions Traction: Get a Grip on Your Business Words of Water with James McDonald Today's definition is an ion with a net positive charge, formed when an atom or molecule loses one or more electrons. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.