The Use-Case: Daisy - Ray Lee & Ian Ettinger (Episode #52)

About this episode

This episode features Ray Lee and Ian Ettinger discussing how Daisy is innovating online advertising using crypto technology.

Welcome to “The Use-Case” a mini-series brought to you by Scenius Studio. Through Scenius Studio, I've interviewed 50 of the crypto industry’s top GPs and CIOs across liquid and private markets. One thing is clear, crypto has some savvy investors. Yet, both inside and outside the industry, the same question lingers: where are the real-world use-cases? We’ve built the infrastructure, but where are the apps? What commercial opportunities can blockchain and crypto uniquely unlock? Is speculation really the only game in town? With The Use-Case, we’re spotlighting underrepresented companies and protocols that are building real, commercially viable businesses—ventures that couldn’t exist without crypto’s underlying technology. We’ll sit down with Founders and CEOs who are reshaping industries with blockchain at their core. Crypto isn’t just an asset class. it’s an enabling technology rewiring entire sectors. In this episode, I sit down with Ray Lee and Ian Ettinger, Co-Founders of Daisy. With deep experience in digital marketing and paid media, they’ve built a product that helps marketers drive results in an online environment that’s increasingly opaque and competitive. By discreetly…

People in this episode

Host: Scenius Studio

Guests: Ray Lee, Ian Ettinger

Topics covered

• crypto
• blockchain
• online advertising
• digital marketing
• use-cases
• commercial opportunities

Keywords

• crypto
• blockchain
• advertising
• digital marketing
• Daisy
• zkTLS
• stablecoins
• token incentives

Mentioned in this episode

Organizations: Daisy, Scenius Capital, DaisyPay

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