#34: From banking to fan engagement: An entrepreneurial journey into interactive events. A talk with Ulf Thaler (founder and CEO of Kauri Spirit, Germany)
From ScreenME Podcast by Ulrike Rohn
June 3, 2026 · 29 min
About this episode
Ulf Thaler shares his entrepreneurial journey from banking to creating interactive event experiences.
In this episode of the ScreenME podcast, Ulrike Rohn talks with Ulf Thaler, founder of Kauri Spirit, a virtual events marketing agency based in Erlangen, Germany. The conversation follows Ulf’s entrepreneurial journey from banking and corporate marketing to building interactive event experiences for sports, festivals, and brands. Ulf explains how his background in finance still shapes his work as an entrepreneur, especially when it comes to planning, budgeting, and measuring results. He also ...
People in this episode
Host: Ulrike Rohn
Guest: Ulf Thaler
Topics covered
- entrepreneurship
- interactive events
- fan engagement
- banking
- corporate marketing
Keywords
- entrepreneurship
- interactive events
- Kauri Spirit
- Ulf Thaler
- fan engagement
- banking
- corporate marketing
Mentioned in this episode
Organizations: Kauri Spirit
Places: Erlangen, Germany
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