How To Find A Good Fractional CMO (Plus What They Actually Do For Your Business)

About this episode

Sean Penrod discusses the role of a fractional CMO and shares insights on finding quality candidates for growing businesses.

Wondering what a fractional CMO actually does and whether your business needs one? Former Navy officer Sean Penrod breaks down the real role of a Chief Marketing Officer and explains why fractional might be the smart move for growing companies. In this episode of Scroll Hold Tours, Sean shares his 8-year journey from military service to building marketing teams, his focus on multi-location businesses, and the networking strategies he uses to land clients. Plus, he reveals how to find quality fractional CMOs and what red flags to avoid. Perfect for business owners considering their next marketing hire.

People in this episode

Guest: Sean Penrod

Topics covered

• fractional CMO
• business growth
• marketing strategy
• networking

Keywords

• Chief Marketing Officer
• multi-location businesses
• marketing hire

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