Insights from recent episode analysis
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Podcast Focus
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇺🇸US · Marketing#5730K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
15K to 50K🎙 ~2x weekly·13 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
30K to 100K🇺🇸100% - Active Followers
Loyal subscribers who consistently listen
12K to 40K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Portability Is the Metric Search Leaders Need Now
May 15, 2026
20m 43s
When AI Can't Tell You Apart from Your Competitors
May 7, 2026
20m 21s
Search Volume Is Dying
Apr 22, 2026
21m 15s
The Agentic Web Is Coming for Your Marketing Stack
Apr 9, 2026
25m 14s
Google Agent Is Here
Apr 4, 2026
22m 11s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/15/26 | Portability Is the Metric Search Leaders Need Now | Most teams measure AI visibility as one blended score. New data across 3.7 million citations from ChatGPT, Perplexity, and Google AI Overviews shows why that's a problem: only 2.37% of cited URLs appeared across all three engines, while more than 91% showed up in just one. In this episode, we unpack why presence is no longer enough and why portability, the ability of your content to travel across AI retrieval systems, is the metric search leaders should actually care about. We cover why guide... | 20m 43s | ||||||
| 5/7/26 | When AI Can't Tell You Apart from Your Competitors | Your brand might be ranking just fine and still vanishing from the AI answers that drive pipeline. We unpack cluster collision, the moment LLMs decide your messaging sounds too much like your competitors and summarize you all away. If you lead an agency or own a growth strategy, this one reframes how you think about visibility. Inside the episode: Why pattern matching in SEO now works against you in AI search The data on source rotation, citation, and why being cited isn't being recommended H... | 20m 21s | ||||||
| 4/22/26 | Search Volume Is Dying | Between 65% and 85% of what buyers now ask AI has no matching keyword in traditional databases. If your strategy still starts with keyword reports, you are using a shrinking map to describe a growing territory, and that is a dangerous place to be in a board meeting. In this episode, we break down why search volume is becoming a lagging indicator, how to spot the demand your tools cannot see, and what the smartest CMOs and agency owners are doing instead, from mining sales call language to tra... | 21m 15s | ||||||
| 4/9/26 | The Agentic Web Is Coming for Your Marketing Stack | If your brand is ready for AI answers but not AI actions, you're already behind. Most marketing leaders are still thinking about AI as a smarter search engine. But the real shift is bigger: AI isn't just answering questions anymore. It's learning to take action on behalf of customers. Booking, buying, comparing, recommending. And the brands that win won't be the ones with the most content. They'll be the ones AI can actually do business with. In this episode, we break down what the "agentic w... | 25m 14s | ||||||
| 4/4/26 | Google Agent Is Here | What happens when search stops sending visitors and starts completing tasks instead? Google just introduced Google Agent, a new user agent built for AI systems that can browse, interpret, and act on the web on behalf of real users. This isn't another algorithm update. It's a structural shift from search-as-discovery to search-as-execution. In this episode, we unpack what Google Agent means for agencies, brand leaders, and anyone building a digital presence. We explore why automated traffic is... | 22m 11s | ||||||
| 3/23/26 | Server Logs Are the New Search Data | Your analytics aren't showing you what AI is actually doing on your site, and that blind spot has real business consequences. This episode breaks down the growing gap between AI crawler ingestion and actual citation or retrieval, why server-side log analysis is now an executive-level concern, and what agencies need to start measuring before clients start asking. If GPTBot is hitting your clients' sites thousands of times a day but driving zero attributable traffic, what are you actually givin... | 23m 51s | ||||||
| 3/16/26 | The Ask Maps Era Is Here | Google Maps just got a conversational AI layer and it changes the game for local search. This episode breaks down Ask Maps, Google's new Gemini-powered discovery feature, and what it means for agencies still running the old local SEO playbook. You'll walk away with a clear framework for auditing your clients' local presence for AI recommendation readiness, rethinking how reviews and business profiles function in a dialogue-driven world, and reframing reporting when fewer discovery journeys pr... | 18m 26s | ||||||
| 3/9/26 | TikTok Is the New Search Engine | Your SEO strategy has a blind spot, and it's costing you consideration share before Google ever enters the picture. TikTok has quietly become one of the most powerful discovery layers in digital marketing and most brands are still treating it like a social channel. In this episode, we break down why that's a strategic mistake with real go-to-market consequences. We cover: Why nearly half of US consumers are using TikTok to research purchases, find local businesses, and learn how to do things ... | 20m 17s | ||||||
| 3/2/26 | Content Formats That Win LLM Citations | The search funnel isn't just shrinking. It's collapsing into a single conversation. A buyer asks an AI to compare options, surface deal breakers, and reduce risk and the model returns an answer that cites a handful of sources and moves on. Your brand is either in that answer, or it's invisible. In this episode, we break down the three highest leverage content formats that consistently earn AI citations in competitive categories right now: date stamped comparison pages that signal recency, dea... | 19m 04s | ||||||
| 2/28/26 | Authority Lives on LinkedIn | LinkedIn just became one of the most important search channels in B2B marketing. Most teams are still using it like it's 2019. While traditional SEO gets squeezed by AI Overviews and zero-click searches, LinkedIn has quietly turned into a dual-threat asset, dominating Google SERPs for high-intent B2B terms and becoming one of the most-cited sources by LLMs like ChatGPT and Perplexity. Citations of LinkedIn content by AI systems are up over 400%. Its domain now appears in nearly 1 in 5 top-10 ... | 17m 51s | ||||||
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| 2/28/26 | Stop Treating YouTube Like Social | While everyone's debating what AI is doing to Google, a different search engine is quietly becoming one of the most valuable organic channels in digital marketing. YouTube processes over 3.5 billion searches every day. It's deeply integrated into Google's ecosystem. Its videos are 200 times more likely to surface in AI-driven search results than other video formats. And most agencies are still treating it like a social platform. In this episode, we make the case for YouTube Search as a strate... | 18m 55s | ||||||
| 2/28/26 | AI Search Is Reshaping Revenue | The traffic numbers look fine. The revenue story is more complicated. AI-powered search is no longer coming, it's already reshaping how users find information, evaluate brands, and decide what to buy. AI search traffic is up over 500% year over year. Zero-click searches now account for roughly 60% of all queries. And the attribution models most marketing teams are still relying on? They were built for a different internet. In this episode, we get into the actual data behind AI's impact on sea... | 18m 24s | ||||||
| 2/28/26 | AI Is Driving Revenue. You’re Not Seeing It. | Your leads are coming from AI. Your attribution model has no idea. As more consumers turn to ChatGPT, Google AI, and other large language models to research products and make decisions, a growing portion of your pipeline is being influenced by interactions that never show up in your analytics. No click. No UTM parameter. No referral source. Just a direct visit from someone who already made up their mind thanks to an AI recommendation you can't see. In this episode, we break down why tradition... | 19m 54s | ||||||
| 2/28/26 | Prune the Dead Weight | More content isn't always better. Sometimes it's the problem. Most websites grow the same way pages get published to meet immediate needs, then never touched again. Blog posts drift. Landing pages go stale. Duplicate content piles up. And quietly, all of that dead weight starts dragging down the pages that actually matter. In this episode, we break down content pruning, what it is, why it's one of the most underrated levers in SEO, and how to do it without accidentally killing pages that are ... | 14m 22s | ||||||
| 2/28/26 | AI Search Is Being Measured Wrong | Everyone's tracking AI search. Almost no one is tracking it correctly. As AI platforms like ChatGPT, Google AI, Claude, and Grok take over how people discover and evaluate brands, marketing teams are scrambling to monitor every prompt variation they can think of. The result? Noise, false confidence, and a whole lot of wasted effort. In this episode, we break down which LLM prompts are actually worth tracking and why the answer might be far fewer than you think. We cover why AI systems care ab... | 19m 27s | ||||||
| 2/26/26 | Inside Google's Plan to Replace Your Website With AI | Google just got a patent that should terrify every marketer. It describes a system where Google uses your product data, your brand assets, and your conversion metrics to build its own landing pages and serve them in search results instead of your website. If your site doesn't hit Google's quality benchmarks, they don't send traffic your way. They just… replace you. In this episode, we break down exactly what this patent reveals, how Google plans to evaluate your site (and what happens when yo... | 19m 18s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.