Second Opinion Loan Officer Podcast

MoveTube is a new approach to bringing value, and quite frankly (no pun intended), one of the best referral partner strategies I've seen in a very long time. I'm joined this week by Frank Garay and Kevin Bilberry of MoveTube, and I'm being shown this new strategy for the very first time. So, yes, this is my attempt at a reaction video on YouTube that's all the rage. I'm giving MoveTube 5 out of 5 stars. It's all that and a bag of chips. I'm also going to let this one speak for itself. Just watch this video and reach out to these guys for a demo. I would add here that when I run across these new technologies, especially ones I can tie directly to a referral strategy that will work like crazy, I'm an early adopter even in this market. And I recommend you become one as well. This product was launched a week ago, and you have an opportunity to get in on the ground floor of something that I think is really big. You be the judge for yourself. Get more information about this amazing strategy - https://studio.movetube.com/loan-officers Enjoy! ------------------------------------------------ You're not alone! Join the Loan Officer Marketing Club today, and let's beat this market together - Learn more at ⁠https://www.skool.com/lomc/about THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Collaboration and Community got me through the challenging market in 2008, which is exactly what I prescribe for mortgage and real estate professionals in today's market. To this day, I have several very deep and valuable relationships from those days, sitting in circles with other mortgage and real estate professionals, talking about what's working, what's not, and what we should be focusing on in the future. I realized the other day that I spend more than 10 hours a week collaborating, brainstorming, sharing, and caring about how this market impacts those around me. These conversations are with folks both in and out of the industry. The conversations are both about personal and professional topics. Last week, we launched a weekly mastermind group called the Loan Officer Marketing Club. The clubhouse (where we meet) is on both Zoom and Skool (online community). We meet every week, on Wednesdays at 3pm EST for two hours. We share success stories, ideas, a lot of AI talk, and support each other by sharing and giving feedback on things you are working on in your business today. All of our mastermind calls are recorded and summarized if you cannot attend live, so you can jump to just the spot you're interested in if you would like. These calls have been a blast, and I hope you consider joining us! ⁠https://www.skool.com/lomc/about THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

AI-Assisted Mortgage Marketing will give an advantage to modern mortgage marketers over loan originators who do not embrace AI's power in their business. In this video, I interview Chris Johnstone of Connection, Incorporated. Chris is a very early adopter of the Go High Level CRM platform and has one of the most brilliant marketing brains in the mortgage industry. We talk about the two things his company is doing to help mortgage loan originators generate business in a tough market cycle. He encourages all loan officers to focus on database management/marketing and optimizing their Google presence with Google My Business and Reviews. I highly recommend you contact Chris's team to learn more about their appointment-setting service and AI-assisted SEO strategies. You can learn more and schedule a free consultation here - https://aiseo.connectionincorporated.com/ ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Mortgage marketing with ChatGPT is the topic today. You must "train" ChatGPT every time you start a new chat. Today, I will show you three ways to train ChatGPT how to create mortgage marketing content. Once ChatGPT is trained on a particular topic, you can ask it to produce various content and marketing pieces. The quality of the content will depend on how well you train it upfront. The three ways to train ChatGPT include: - Tell it what you know about the topic - Ask it what it knows about the topic - Feed it what you want it to know about the topic The more information you train ChatGPT on, the more variety of content and marketing angles you can create from this "knowledge base." Have questions or comments about this episode? Let me know in the comments section, and subscribe to the channel for more great AI-assisted marketing ideas. ----------------------------------------------- Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Agent Profit Plan is an extraordinary success strategy rolled out by legendary industry branding expert Tim Davis of The Originator's Guide In this interview, I talk to Tim about his humble beginnings and what drives his passion and creativity. Even if you never use any of Tim's ideas or products, you cannot help but be motivated and inspired by his story and his success! I highly encourage you to check out Tim's The Originators Guide coaching group. I'm on the call every week, and it's an amazing group having incredible success in today's market. Learn more about the Extraordinary Success Strategies in Tim's world at https://www.theoriginatorsguide.com/ And if you want to take him up on the offer he dropped at the end of the interview, you can reach him at timdavis@theoriginatorsguide.com ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Sales, they say, is a numbers game. But what happens when the numbers no longer add up? That's how many feel in the mortgage industry today. Andrea Mai is a good friend of mine and a wonderful human being with a servant's heart. In this video, we talk about how to lead with your humanity and serve others through education and empowerment. Andrea has written two books, The Calm Homebuyer's Guide & Workbook and The Calm Home Seller's Guide & Workbook, to bring down the tension and stress that can be associated with buying or selling a home. We share servant leadership strategies for generating business in today's market using these tools to stand out and sell from your soul. You can get more information about the Calm Guides here - https://payhip.com/CalmGuides If this sounds like a strategy for you, use code: scott at checkout to get 10% off digital products. If you really want to take your creativity to the next level, check out Andrea's 2-Day Writing Meditation Virtual Retreat on August 4th & 5th - https://bookme.name/andreamai/be-here-writing-meditation-online-retreat ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

In this video, I use Claude.ai to Deliver DISC Driven Results in your mortgage business. Whether you are a loan originator or a manager of loan originators, I think this will be as eye-opening and jaw-dropping for you as it was for me. Claude.ai is a newly public AI platform created by some of the original employees of ChatGPT. What's different about this AI platform is that it allows you to upload attachments to it. In this experiment, I upload my DISC assessment and my Marketing DNA results ( https://www.perrymarshall.com/marketing/dna/ ) to learn how to coach me better, manage me, and help me create a marketing strategy around my strengths, superpowers, and in my genius zone. I look forward to your feedback on this experiment and hope you'll share your thoughts, ideas, and perspective on using tools like Claude.ai to create real results in your business. ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

2023 HELPER Act Update - We've launched the OFFICIAL Helper Act communication group on Facebook this week. The group is open to everyone who is passionate about helping First Responders and Teachers afford to live in the communities they serve. https://www.facebook.com/groups/643244551014871 Sam Royer and I discussed his visit to Washington, D.C., this week and where we need the most help educating representatives and getting their support for H.R. 3170 and S. 1514. ----------------------------------------------- Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

AI Assisted Consumer Direct Lead Generation Strategies will generate leads today and, more importantly, loans and referrals far into the future. In this video, I invite you to attend four AI Assisted Consumer Direct Lead Generation Strategy classes I will offer in July 2023. These strategies are designed to not only start conversations about cash out and purchase financing opportunities today, but they are also specifically created to give you the tools, topics, and strategy for building your long-term business. What We Cover in These Classes - Four Timely & Relevant Topics - Cash Out Refinance Conversations - Build Homebuyer Database / Pipeline - Create New Referral Partners Four Comprehensive Classes - Unpaused: The Student Loan Payment Crisis - The HELPER Act: First Responders Advocacy - House Hacking: ADU & Owner-Occupied Units - New Construction Strategy - Millennial Buyers Why Should You Attend? - Want More Cash Out & Purchase Leads? - Want to Build Consumer Direct Channel? - Want to Build More Referral Relationships? - Want to Separate Yourself from the Competition? - Sick and Tired of “Waiting for Business”? What You'll Get Out of These Classes - Step By Step Strategy - Tools to Execute - Consumer Direct Content Marketing = Control - An Excuse to Start Conversations About Financing - Leads Today, More Referrals & Loans Tomorrow - Learn How to Use AI to Produce More Loans - Receive Detailed Strategy Playbooks - Prompts Get Notified When Classes Are Available - https://qrco.de/bda65u ------------------------------------------------------------------------- Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Cash Out Refinance Leads can be generated if you're smart about your targeting and your messaging. In the last episode, we used Google's Bard AI engine to find the States and Counties with the highest amount of credit card debt in 2023. In this video, we are building a content strategy to capture and convert those cash-out refinance leads! Using the geographic and demographic targeting we did in the last episode and the targeted content we've created in this video, you will have lower marketing costs, higher conversion rates, and hopefully, a handful of cash-out refinance leads you can start working on today! Here is a link to the ChatGPT thread I used for this video. https://chat.openai.com/share/f95ea99a-f8c5-452d-826c-4f66411bc594 This new feature of ChatGPT will allow you to see and build off of the prompt that I already built! I hope this helps! Please let me know if you are using the strategies I'm sharing in these videos and if there's anything I can do to help you implement them. If you like what I'm sharing, please Subscribe to my channel. Thank you! ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - ⁠https://www.MLO.Expert⁠ THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - ⁠https://blog.feedspot.com/loan_officer_podcasts/⁠

Cash Out Refinance market research is the topic of today's video. Let's face it, this market is tough. Homeowners are not refinancing because they want to, but there are many that have to. Life events, divorce, emergencies, home repairs, and debt consolidation are just some of the reasons why a homeowner would do a cash-out refinance in this market. I'm going to briefly cover some of the lowest-hanging fruit when it comes to finding and marketing cash out refinance opportunities. This video is part one of two, and we're using Google's Bard AI engine to do market research to identify geographic and demographic targets for content marketing and paid advertising. This strategy will not only generate cash out refinance opportunities, it will also save you tons of time, effort, and money if you're running ads to these prospects. Next episode, we will use ChatGPT to create marketing and advertising content in the markets and demographics that we identify in today's video. Let me know if this helps or if you have any questions or comments below! ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Mortgage CRM questions are the topic of much debate between newer loan officers and old veteran originators that remember the good old days! In this video, I talk to a mortgage originator and tech geek friend, Brad Brondt, about a CRM he built on Go High Level over the past 2+ years. He's got a brilliant, methodical mind that I think you'll appreciate. Brad's thought process is a great insight into how you need to think when mapping out your customer journey and determining what gets automated and when you have to pick up the phone and make a call. The secret is building a machine that fits your workflow, technical acumen, and workday, then sticking to the system. Work the system. We spend most of this hour talking about the problems he encountered in his mortgage origination business and how he solved those problems with his CRM. It's a fascinating look into the mind of a CRM architect! We also talk a lot about the CRM platform, Go High Level, a popular CRM framework that many CRMs are built on. If you've ever considered GHL as a CRM option, you'll find that part of the conversation useful as well. If you want to talk to Brad about the CRM he built, you can book a time on his calendar at https://bradbrondt.com. (which is a digital business card included in his CRM!) ------------------------------------------------ Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert THANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/

Discover the brilliant strategy behind "New Home Adventure," a children's book designed to help families navigate the emotional journey of relocating. In this episode, I interview author Ginger and discuss how the book can be an effective marketing tool for mortgage professionals and real estate agents. "New Home Adventure" features two heartwarming stories about families adapting to change in a new place and is packed with engaging activities encouraging conversation about moving to a new home. The book can be co-branded, making it a perfect tool for building relationships with clients and referral partners. Learn how this innovative approach can set you apart in the mortgage industry and create lasting connections with families during pivotal moments in their lives. We also share a lead generation marketing strategy using ChatGPT to identify first-time homebuyer demographic and geographic hot spots, running top-of-funnel lead capture that you can share with your referral partners. To learn more about Ginger's book, go to https://www.shareastorybook.com/ - Use code: "scott" to get $200 off if you decide to use this strategy. ------------------------------------------------ Become a Video Content Rainmaker - https://MLO.Expert Schedule a discovery call - https://calendly.com/scottschang/podcast