CRYSTALLIZING PUBLIC OPINION: Hidden Power of Influence, Persuasion & Success - Edward L. Bernays

About this episode

The episode explores the hidden power of influence and persuasion as discussed by Edward L. Bernays in his foundational work on public relations.

(00:00:00) Foreword (00:01:35) Part 1. SCOPE AND FUNCTIONS (00:01:38) 1. THE SCOPE OF THE PUBLIC RELATIONS COUNSEL (00:29:55) 2. THE PUBLIC RELATIONS COUNSEL - THE INCREASED AND INCREASING IMPORTANCE (00:49:02) 3. THE FUNCTION OF A SPECIAL PLEADER (00:58:46) Part 2. THE GROUP AND HERD (00:58:50) 1. WHAT CONSTITUTES PUBLIC OPINION? (01:08:25) 2. IS PUBLIC OPINION STUBBORN OR MALLEABLE? (01:17:57) 3. THE INTERACTION OF PUBLIC OPINION WITH THE FORCES THAT HELP TO MAKE IT (01:29:17) 4. THE POWER OF INTERACTING FORCES THAT GO TO MAKE UP PUBLIC OPINION (01:41:24) 5. AN UNDERSTANDING OF THE FUNDAMENTALS OF PUBLIC MOTIVATION IS NECESSARY (01:57:42) 6. THE GROUP AND HERD ARE THE BASIC MECHANISMS OF PUBLIC CHANGE (02:06:15) 7. THE APPLICATION OF THESE PRINCIPLES (02:11:50) Part 3. TECHNIQUE AND METHOD (02:11:54) 1. THE PUBLIC CAN BE REACHED ONLY THROUGH ESTABLISHED MEDIUMS OF COMMUNICATION (02:28:19) 2. THE INTERLAPPING GROUP FORMATIONS OF SOCIETY (03:01:31) 3. AN OUTLINE OF METHODS PRACTICABLE IN MODIFYING THE POINT OF VIEW OF A GROUP (03:10:56) Part 4. ETHICAL RELATIONS (03:10:59) 1. A CONSIDERATION OF THE PRESS AND OTHER MEDIUMS OF COMMUNICATION (03:48:02) 2. HIS OBLIGATIONS TO THE…

People in this episode

Guest: Edward L. Bernays

Topics covered

• public relations
• influence
• persuasion
• public opinion
• communication
• ethics

Keywords

• public relations
• influence
• persuasion
• public opinion
• communication methods
• ethical relations

Mentioned in this episode

Books & works: Crystallizing Public Opinion

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