55: Reclaiming B*tchy: How Kiki Athanas Built a Viral 7-Figure Brand by Breaking the Rules
From SEEN. KNOWN. PAID: Build Your Vivacious Personal Brand by Marina Girgis
May 21, 2026 · 45 min · Season 1 · Episode 55
About this episode
Marina Girgis interviews Kiki Athanas about building a personal brand and a successful business through authenticity and bold marketing strategies.
In this unfiltered episode, Marina Girgis chats with Intuitive Eating coach, Kiki Athanas, about building an authentic personal brand, embracing spicy opinions, and scaling a seven-figure business through intuitive marketing. Whether you're a coach, entrepreneur, or content creator, discover how to navigate social media with honesty and boldness. How Kiki Athanas transformed disordered eating into a thriving business offering her signature 1010 method The importance of owning your authority and being unapologetically authentic online Strategies for creating viral content: embracing polarity, sass, and truth-telling The evolution from vanilla to spicy social media presence what it takes to stand out and attract clients The role of marketing that responds to market needs versus rigid planning How to build an ecosystem that supports your unique style and lifestyle, including retreats, certifications, and programs The mindset shift around making business decisions: prioritizing choice, fun, and intuition over rigid rules Behind the scenes of launching and relaunching the 1010 program, and future expansion plans The power of setting new standards and creating authority content that…
People in this episode
Host: Marina Girgis
Guest: Kiki Athanas
Topics covered
- personal branding
- intuitive marketing
- viral content creation
- social media strategy
- business mindset
- entrepreneurship
Keywords
- personal brand
- intuitive eating
- viral marketing
- social media
- business strategies
- content creation
- entrepreneurship
Mentioned in this episode
Organizations: Instagram, TikTok, Newsletter, Premium Presence
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