Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
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Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The #1 Mindset Shift That Changed How I Run My Business (#114)
Apr 28, 2026
23m 57s
The “DILO” Audit Every Business Owner Needs | How to Grow a Management Team (#113)
Apr 21, 2026
26m 15s
Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112)
Apr 14, 2026
29m 00s
Stop Building Systems Too Early - Use Frameworks Instead (#111)
Mar 24, 2026
35m 18s
Will AI Replace Us? The Real Answer (#110)
Mar 10, 2026
25m 38s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 4/28/26 | The #1 Mindset Shift That Changed How I Run My Business (#114) | Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them. In this episode, I break down how I went from getting frustrated over bad hires, no-show leads, and “wasted” time… to seeing all of it as part of a predictable system. Once you understand your conversion rates and cost per outcome, everything changes. You stop reacting emotionally and start making decisions like an operator. I wal... | 23m 57s | ||||||
| 4/21/26 | The “DILO” Audit Every Business Owner Needs | How to Grow a Management Team (#113) | If your business still relies on you to function, this is the framework that helps you change that. In this episode, I break down the DILO (Day in the Life Of) Audit — and how to use it to systematically build a management team that can run your business without you. We go into how to: Break down your role into transferable tasks Identify what should be delegated, automated, or removed Turn real work into SOPs and structured responsibilities Create clear... | 26m 15s | ||||||
| 4/14/26 | Why We Fired Clients and Increased Prices in a Cost of Living Crisis (#112) | In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis. With more clients cancelling, pushing back on quotes, and being more price-sensitive than ever, it would seem like the worst possible time to increase prices. But we did it anyway. I talk through why being in demand is actually a signal that you’re underpriced, how we identified and culled our bottom 10% of clients, and the real imp... | 29m 00s | ||||||
| 3/24/26 | Stop Building Systems Too Early - Use Frameworks Instead (#111) | In this episode, I break down a mistake I see a lot of business owners make... Trying to build perfect systems way too early! When you’re growing, everything is changing. Your team is evolving, your service is improving, and your operations are constantly shifting. So when you invest hours building detailed SOPs and rigid processes, you’re often just setting yourself up to rebuild them again and again. Instead, I talk about the power of frameworks. Frameworks give your team direction without ... | 35m 18s | ||||||
| 3/10/26 | Will AI Replace Us? The Real Answer (#110) | AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception. But will AI actually replace cleaners? In this episode, I break down the reality behind the hype. We’ll look at why robots and automation are unlikely to replace human cleaners anytime soon, the economic and practical limitations of cleaning robots, and why the physical nature of cleaning makes it one of the hardest jobs to automate. I also discuss the real role AI ... | 25m 38s | ||||||
| 2/25/26 | Stop Assuming Your Clients Are Happy | How to Build an Easy Client Satisfaction System (#109) | Most cleaning business owners assume their clients are happy. Until they cancel. In this episode, I break down why assuming your clients are "happy" is one of the biggest operational mistakes you can make, and how to install a simple, low-friction client satisfaction system using a 1–10 scoring model (Net Promoter style). You’ll learn: What Net Promoter Score actually is (and how to use it properly)The exact 1–10 questions you should be sending to clientsHow to catch problems before they turn... | 31m 47s | ||||||
| 2/17/26 | The Simple Way Successful Cleaning Companies Actually Secure Commercial Contracts (#108) | Everyone talks about Google Ads, SEO, and automation when it comes to winning commercial cleaning contracts. But the most successful cleaning companies aren’t relying on just digital leads. In this episode, I break down the two underrated strategies that consistently win commercial work — and they’re not what most people expect. We’re talking about: Physically walking into businesses and creating opportunities instead of waiting for themLeveraging referrals, networks, and proximity to decisio... | 26m 49s | ||||||
| 2/10/26 | The Boring System Behind Consistent, Scalable Cleaning Businesses (#107) | Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and “common sense” in a business that’s already too complex for that. In this episode, I break down the key ideas from The Checklist Manifesto and explain why simple, boring systems are often the difference between chaos and consistency. From pilots flying complex aircraft to surgeons reducing complications and deaths, checklists have quietly become ... | 41m 38s | ||||||
| 2/3/26 | The #1 Hack I’m Using to Grow My Cleaning Business in 2026 - Social Media SEO (#106) | Social media isn’t just about going viral anymore — it’s about being found. In this episode, I break down the #1 growth hack I’m using in 2026 to grow my business without spending more on ads: Social Media SEO. I explain how platforms like TikTok, Instagram, and YouTube are now functioning like search engines, why keywords matter more than hashtags, and how small changes to your captions, hooks, and spoken words can compound into serious inbound leads over time. If you want your content worki... | 36m 20s | ||||||
| 1/27/26 | In-Person Quotes vs Online Quotes | What's Better? (#105) | Everyone’s being told to automate their quotes. Fewer people are asking whether it’s actually costing them trust, authority, and better clients. In this episode, I explain why in-person quotes consistently close better than online quotes, why you — not your website — are the real product, and how convenience can quietly kill your conversion rate in a trust-based business like cleaning. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link ... | 20m 34s | ||||||
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| 1/20/26 | One of the Most Overlooked Growth Levers in a Cleaning Business (#104) | Most cleaning business owners are obsessed with finding new clients... But there’s a growth lever sitting right under your nose that almost no one uses properly: past clients. In this episode, I break down why clients you cleaned for years ago aren’t “lost,” why most of the stories we tell ourselves about why they left are wrong, and why they won’t reach out again unless you put yourself back at the top of their consciousness. We talk about reactivating old clients, how they quietly come back... | 28m 12s | ||||||
| 1/12/26 | I Didn’t Mean to Learn This From the Kardashians... (#103) | From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode breaks down how to build a personal brand people trust, follow, and buy from. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me) | 37m 16s | ||||||
| 1/2/26 | This Year Changes If You Do (#102) | It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most people don’t change because nothing forces them to — and how raising your standards, eliminating drift, and operating with calm discipline can completely change the year ahead. If you want 2026 to be different, this is where it starts. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.clean... | 27m 38s | ||||||
| 12/23/25 | The $10 Decision That Can Double Your Profit (#101) | What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours? In this episode of Self Maid, I break down why increasing your price by just $10 can have a massive impact on your net profit, even if you lose clients. I walk through the real numbers, the mindset blocks that stop business owners from raising prices, and why staying busy is not the same as being profitable. If you’re working hard but the profit doesn’t feel worth it, this episod... | 26m 12s | ||||||
| 12/17/25 | Episode 100! | My First Mentor: Mal Emery aka Australia’s “Millionaire Maker” (#100) | Episode 100 of Self Maid is a very special one for me. Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business. Before he retired from coaching, I was fortunate enough to be one of his last coaching students, and the lessons he shared with me early on shaped the way I think about leadership, business, and life to this day. Sitting down to interview Mal now feels like a true full circle moment. To go from student to business owner, and no... | 3h 11m 18s | ||||||
| 12/9/25 | Success Has a Circle. Choose Yours Wisely. | Proximity Is Power (#99) | In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal Emery. Then we dive into a mindset shift that every entrepreneur needs to hear: your circle is either pulling you forward or holding you back. In a world full of distraction, indulgence, and average standards, proximity has never mattered more. The people you surround yourself with shape your discipline, your ambition, your habits, and ultim... | 26m 27s | ||||||
| 12/2/25 | We Won 2025 Business of the Year (#98) | It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the business awards including Business of the Year, I went to the TikTok awards, and I've been busy creating new and improved systems in my business. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me) | 21m 58s | ||||||
| 11/4/25 | Proactive Marketing & The Dream 100 Strategy | Sustainable Cleaning Biz Growth (#97) | In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time. I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together. The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind wi... | 40m 16s | ||||||
| 10/29/25 | Why People Buy You, Not Your Cleaning | Becoming the Attractive Character (#96) | In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your business so clients are drawn to your confidence, energy, and story before you even talk price. We’ll talk about how to show up with charisma, authenticity, and leadership, and how that can make your business magnetic. I’ll also explain how the Hero’s Journey applies to every cleaner turned business owner, and why being the main cha... | 31m 08s | ||||||
| 10/15/25 | Dig Your Well Before You’re Thirsty (#95) | In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty. Too many business owners wait until they’re desperate for work before they start networking or building relationships. I’ve learned that the real game is played long before that. It’s about pouring goodwill into people. Real estate agents, NDIS coordinators, construction companies, medical centres, strata managers, and even your audience on social media. You give,... | 25m 46s | ||||||
| 10/7/25 | I’m Finally Offering 1-on-1 Coaching | Work With Me to Grow Your Business (#94) | After years of helping cleaning business owners through my podcast, community, and courses, I’m finally opening up 1-on-1 coaching. In this episode, I break down why now is the right time, who it’s for, and what you can expect if we work together directly. More info to come. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) TikTok link @jason.cleans (click me) | 15m 51s | ||||||
| 9/28/25 | The Cold Calling Blueprint That Added $93,000 to My Business Last Week (#93) | In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and booked appointments that turned straight into revenue. I break down exactly how we did it, what worked, and how you can apply the same strategy in your own cleaning business. If you’ve been struggling to get consistent leads or want to see fast results, this is the episode for you. Follow Jason Shipway on social media to stay up to date. ... | 22m 52s | ||||||
| 9/25/25 | Keep Your Finger on the Pulse... Before You Flatline (#92) | Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and following up consistently is the lifeline of a successful cleaning business. Discover why it’s always cheaper to keep a client than to chase a new one, how to ask the right questions to uncover hidden issues, and the simple follow-up habits that turn one-time customers into long-term advocates. Packed with real-world examples, practical strategie... | 20m 47s | ||||||
| 9/16/25 | The Five-Minute Fool vs. the Forever Fool (#91) | In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.” We’ll talk about why so many of us are afraid to look silly, how embarrassment is really the price of growth, and why asking “stupid” questions is often the smartest move you can make. I’ll share stories from my own business journey where humbling myself and asking for help made all the difference, and how you can encourage the same ... | 25m 53s | ||||||
| 9/9/25 | Why the Number ‘1’ Is Scary in Business | Grow Bigger Than Your Problems (#90) | When I first hit $20k a month in my cleaning business, I thought I’d made it. A single gym contract worth $6,000 a month got me there — but then, without notice, they cancelled. Overnight, I had to let two staff go and my revenue dropped back down to $13k. That’s when I learned the hard way that relying on one big client can break your business. In this episode, I share why you should never let a single client carry too much weight, how to celebrate the wins without depending on them, and wha... | 18m 41s | ||||||
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