Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®
by Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇺🇸US · Marketing#1715K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.5K to 15K🎙 ~2x weekly·16 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇺🇸100% - Active Followers
Loyal subscribers who consistently listen
2K to 12K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
19. Why listening to general self publishing advice is stalling your progress | author coach
May 14, 2026
Unknown duration
18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing
May 6, 2026
Unknown duration
17. Is my book good enough? How to overcome self doubt as a self published author, coach, or speaker
Apr 29, 2026
Unknown duration
16. How to Choose a Publishing Company to Hire- Red Flags to Avoid| Author
Apr 22, 2026
Unknown duration
15. Self Publishing vs Traditional Publishing: Which One Is Better? | Indie Author or Agent
Apr 15, 2026
Unknown duration
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/14/26 |  19. Why listening to general self publishing advice is stalling your progress | author coach | When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information across YouTube University. But searching for random self publishing advice that's not specific to you, your book, or your goals can work against you. This episode explores the value of working with a coach or consultant who understands you and is qualified to give tailored advice. TAKEAWAYSWhy collecting tips from too many places is stunting your publishing progressHow to decide what guidance to listen to How to determine which voices to take advice from/listen toCHAPTERS00:00 The Dangers of Listening to Too Many Voices07:08 The Importance of Tailored and Custom Advice13:06 The Value of Working with Someone Who Understands You24:52 Recap: Key Considerations for Seeking Publishing AdviceRESOURCES MENTIONED:→Need a trusted produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!ABOUT THIS PODCAST:Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.how to choose a self publishing companyhow to choose a publisher for your booktypes of publishing companieshow to choose an author coachhow to choose a publishing routehow to pick a publisherwhich publishing company is the besthow much do publishing companies makehow much does it cost to start a publishing companypublishing companies in the worldhow to become a professional reader for publishing companies | — | ||||||
| 5/6/26 | 18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing | Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on these three main areas that help you create a book that it eventually sells itself. TAKEAWAYSThe wrong things you’re probably focusing on as an authorThree key goals that help you decide everything elseHow to get people to read, recommend, and review your book CHAPTERS00:00 Focus on the Right Goal01:30 The Importance of Reading Your Book13:09 When Your Book Recommends Itself24:58 Get More ReviewsRESOURCES MENTIONED:→Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner →Need helo finding your readers? Listen to Episode 7 https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing →Want to write a book readers can’t put down? Listen to Episode 10 https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches CONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube:www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!ABOUT THIS PODCAST:Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.How to write a nonfiction book readers will actually finishHow to write an engaging nonfiction bookHow to make your nonfiction book more reader friendlyHow to keep readers engaged in a business bookHow to write a business book people will readHow to get more book reviewsHow to get more page readsHow to write a book to generate leads as a coach or consultantHow to write a lead magnet book for your businessHow to use a book to grow your coaching business | — | ||||||
| 4/29/26 | 17. Is my book good enough? How to overcome self doubt as a self published author, coach, or speaker | If you’re wondering if your book is “good enough” especially in self publishing, take a listen to this episode. Here, we explore how traditional publishing influences you’re going the indie or self publishing route. It’s important to be confident in your book and the value it brings to the reader. We also address imposter syndrome, self-doubt and how hiring the right support can help. WHAT YOU’LL LEARNHow traditional publishing is affecting your indie publishing process The importance of hiring help to support your goals How to create a book readers loveWhy focusing on your reader is so important to a “good book”CHAPTERS00:00 Intro & Effects of Traditional Publishing06:08 Beta Readers and Feedback06:35 Imposter Syndrome and Self-Doubt11:21 Hiring Help and SupportRESOURCES MENTIONED:→Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!ABOUT THIS PODCAST:Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.How to write a nonfiction book readers will actually finishHow to write an engaging nonfiction bookHow to keep readers engaged in a business bookHow to write a business book people will readHow to write a book to generate leads as a coach or consultantHow to leverage your business book to get coaching clientsHow to write a nonfiction book for coaches and consultantsHow to use your book to build authority and get clientsHow to write a lead magnet book for your businessSelf-publishing a book to grow your consulting businessHow to get clients from a self-published bookImposter syndrom for authors | — | ||||||
| 4/22/26 | 16. How to Choose a Publishing Company to Hire- Red Flags to Avoid| Author | Choosing a publishing company to hire is a big decision that affects your royalties, how your audience accesses your book, or whether you can make changes down the line. You’ll hear 5 publishing red flags that are widely used in the publishing industry that affect independent and self published authors. Find out how authors can protect their rights, ownership, and interests. We’ll also explore key aspects like having a solid contract, understanding timelines, financial transparency, marketing support, and aligning publishing with business goals.WHAT YOU’LL LEARNRed flags when hiring a publishing companyHow ownership affects your options in publishing What types of publishers to avoidProtecting your rights as an authorHow choosing the right publisher affects your income CHAPTERS00:00 Introduction to Publishing Red Flags05:53 Understanding Timelines and Deadlines17:09 Marketing Support and Prioritizing Profit23:03 Integration with Business GoalsRESOURCES MENTIONED:→Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!ABOUT THIS PODCAST:Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.how to choose a self publishing companyhow to choose a publisher for your booktypes of publishing companiestop 3 publishing companieshow to choose a publisherhow to choose a publishing routehow to pick a publisherwhich publishing company is the best | — | ||||||
| 4/15/26 | 15. Self Publishing vs Traditional Publishing: Which One Is Better? | Indie Author or Agent | Not sure if self publishing vs traditional publishing is right for you? This episode explores the pros and cons of the two most popular choices to becoming a published author such as creative control, royalties, level of marketing support, and ownership. Plus you’ll learn two additional publishing strategies you might not have considered. Choose the best publishing route for your first or next book with what you learn from the episode. TAKEAWAYS: Why self publishing and traditional publishing aren’t the only optionsThe challenges and benefits of each publishing optionHow having support can be the right choice for youHow publihsing options affect your creative control, royalties, and ownershipTIMESTAMPS:00:00 Exploring Publishing Options: Traditional vs Self-Publishing05:22 Pros and Cons of Self-Publishing and Traditional Publishing11:33 Navigating the Publishing Process: Hiring Help vs. Going Solo15:03 Understanding Your Publishing Deal and Making MoneyRESOURCE(S) MENTIONED:→Want support to outline, write, publish, and launch your book tied to your business or brand? Apply to the Profitable Publishing™ Partner Service: https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing ABOUT THIS PODCAST:Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! | — | ||||||
| 4/1/26 | 14. Should you have a preorder? Marketing for Authors Book| Book As a Business Asset | Imagine using your books to pay for themselves. That’s the power of a profitable preorder. Publishing, marketing, and launching a book can all be big tasks by themselves. Using the Preorder Profits™ Plan streamlines the marketing and book launch process while also paying while you complete your book. WHAT YOU'LL LEARN:5 reasons why you should host a preorderHow preorders affect your overall book launch What elements to consider before hosting a preorder TIMESTAMPS:00:00 Introduction to Pre-Order Profits00:26 Understanding the Value of Pre-Orders01:10 Joining the Pre-Order Profits Program01:17 The Importance of Pre-Orders04:09 Validating Ideas and Keeping Deadlines07:20 Financial Benefits of Pre-Orders10:02 Personal Journey and Success Stories13:19 Strategies for Effective Pre-OrdersRESOURCES MENTIONED:→Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release. → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/bookCONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!ABOUT THIS PODCAST:Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.When I start marketing my book? How do I set up a preorder for my self-published book?Should I host my book preorder on Amazon?How do I sell book preorders on my website?How do I get paid faster for my book preorder?How do I increase book sales before my launch?How do I use a book preorder to cover publishing costs?What mistakes do authors make with book preorders?Why should I not use Amazon for my book preorder? | — | ||||||
| 3/26/26 | 13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing | Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them. If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release. (VIP day and course only options available as well.) TakeawaysUnderstanding your audience is crucialYour book is not for everyoneYour readers are looking for you. Be sure to focus on them and not everyone else. Chapters00:00 The Importance of Understanding Your Audience06:09 Serving Your Ideal Reader12:05 Engaging Your Ideal Reader18:06 Being in Alignment with Your Ideal Reader24:05 Serving Your Ideal Reader EffectivelyResource(s) Mentioned: Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release. Connect with Ashley D. Shepard on social media: Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal readerHow do I have a successful preorder for my book? How do I set up a preorder for my self-published book?Should I host my book preorder on Amazon?How do I sell book preorders on my website?How do I increase book sales before my launch?How do I use a book preorder to cover publishing costs?What mistakes do authors make with book preorders?Why is my Amazon KDP preorder not selling?How do I use my book preorder to grow my audience? | — | ||||||
| 3/18/26 | 12. When to Start Your Marketing | Book Preorders and Launching for Coaches, Speakers, and Authors | The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re building a brand or business. In this episode, you’ll learn about the best times to start your marketing, how preorders play an important role in the process, and how your capacity affects the whole marketing process. Waiting until your book is fully done is blocking sales and increasing your stress when it comes to your book launch and release. Use these strategies to know when to start your launch and preorder. TAKEAWAYS:Best time to start your marketing How preorder timing affects your launchWhy you should start your marketing before your book is done TIMESTAMPS:00:00 Introduction00:29 The Importance of Early Marketing01:24 Factors Influencing Book Launch Timing03:45 Understanding Your Capacity for Marketing06:27 Building Your Audience Before Launch09:44 The Fallacy of 'If You Build It, They Will Come'11:38 Engaging Your Audience During the Writing Process14:33 Maximizing Pre-Order Opportunities18:14 When to Start Your Marketing21:22 Strategic Marketing Timing for SuccessRESOURCES MENTIONED:→Join the Preorder Profits™ 4 Day Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com → CONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing ABOUT THIS PODCAST:Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!When I start marketing my book? How do I sell book preorders on my website?How do I get paid faster for my book preorder?How do I increase book sales before my launch?How do I use a book preorder to cover publishing costs?What mistakes do authors make with book preorders?Why is my Amazon KDP preorder not selling?Why should I not use Amazon for my book preorder?How do I build an email list as a self-published author?How do I use my book preorder to grow my audience? | — | ||||||
| 3/11/26 | 11. Amazon KDP and Preorders: Avoid Common Self Publishing Mistakes | Author Marketing for Business | Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another option that’s a better choice for most independently published authors. WHAT YOU'LL LEARN:The biggest mistake when hosting a preorderWhich platform gives the most access to learn about readersWhich platform I don’t recommend for preordersWhy most indie or self published authors shouldn’t choose Amazon KDP for their preorder TIMESTAMPS:00:00 - Introduction01:25 Understanding Preorder Goals03:05 The Amazon Preorder Misconception06:51 Why Not to Use Amazon for Preorders11:46 Success Stories: Alternative Preorder Strategies14:32 The Drawbacks of Amazon KDP21:16 Benefits of Hosting Preorders on Your Website28:12 Conclusion and Key TakeawaysRESOURCES MENTIONED:→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/bookCONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing ABOUT THIS PODCAST:Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!How do I set up a preorder for my self-published book?Should I host my book preorder on Amazon?How do I sell book preorders on my website?Can you do a paperback preorder on Amazon KDP?When do you get paid for Amazon KDP preorders?How do I get paid faster for my book preorder?How do I increase book sales before my launch?How do I use a book preorder to cover publishing costs?What mistakes do authors make with book preorders?Why is my Amazon KDP preorder not selling?Can Amazon ban you from doing preorders?Why should I not use Amazon for my book preorder?How do I build an email list as a self-published author?How do I use my book preorder to grow my audience? | — | ||||||
| 3/4/26 | 10. How to Write a Good Book That Keeps Readers Engaged with Touchpoints | Book Writing for Coaches | Your goal as an author is to write a book readers can’t put down so they turn into clients. In this episode, you’ll learn a strategy of how to write a business book people will read. Use touchpoints to keep reader attention, support learning, and gather reader details for business insights.TAKEAWAYSInclude interactive touchpoints in your book increases engagement and comprehension.Touch points help with lead generationShort attention spans require concise, engaging content.CHAPTERS00:00 Introduction 02:37 The Captivate Method Explained05:41 Engagement Strategies for Readers08:15 Implementing Touch Points in Your Book10:53 Examples of Effective Touch Points13:30 Gathering Reader Feedback and Data16:33 Final Thoughts on Reader EngagementRESOURCES MENTIONED:→Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!ABOUT THIS PODCAST:Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.How to write a nonfiction book readers will actually finishHow to write an engaging nonfiction bookHow to make your nonfiction book more reader friendlyHow to keep readers engaged in a business bookHow to write a business book people will readHow to write a book to generate leads as a coach or consultantHow to use your book as a lead generation toolHow to leverage your business book to get coaching clientsHow to use a self-published book to attract clientsHow to write a nonfiction book for coaches and consultantsHow to use your book to build authority and get clientsHow to write a lead magnet book for your businessHow to use a book to grow your coaching businessSelf-publishing a book to grow your consulting businessHow to write a book that builds your authority as a coachHow to get clients from a self-published book | — | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 2/25/26 | 9. How Marketing for Authors with Preorders made Veronica H Moore $4k in 4 Hours Self Publishing | Book launching while self publishing takes careful planning and strategy. First time author Veronica H. Moore shares her journey using preorder strategies during her book launch to generate $4k in 4 hours once opening her presale. impact of working with Shep Publishing House.She highlights the importance of authentic storytelling, the value of concise and practical information, and the impact of launch strategies on her success. Veronica also emphasizes the personal touches and coaching style of Shep Publishing House as key factors in her positive experience.Join the 4 Day Preorder Profits™ Challenge to learn about the top preorder mistakes and success strategies. Secure your spot here: www.PreorderProfits.com TakeawaysPreorder strategies for book launchesAuthentic storytelling and personal touchesImpact of launch strategies on successValue of concise and practical informationCoaching style and approach of Shep Publishing HouseChapters00:00 Intro04:33 Transformative Mindset Shifts07:22 Celebrating Wins and Successes11:31 The Power of Authenticity in Marketing14:15 Investing in Your Author Journey18:23 Personal Touches in CoachingRESOURCES MENTIONED:→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/bookCONNECT WITH ASHLEY D. SHEPARD:Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!Book sales strategy Author marketing, marketing for authors, self publishing, publishing, book marketing, author strategies, profitable publishing, book research, marketing strategies, ideal reader, marketing strategies, author strategies, book marketing, brandingHow to host a preorderHow do I market my self published book? What are some preorder success strategies? What are the best book marketing and tips and strategies?How to be successful as a first time authorSelf publishing success tips | — | ||||||
| 2/18/26 | 8. Self Publishing and Book Marketing for Coaches: How to make better decisions and take action | Business owners, speakers, authors, and coaches face thousands of choices a day. Whether it’s software related to what’s the next book to publish, in this episode Ashley discusses the common struggle of indecision faced by authors and marketers. She shares personal experiences and strategies to overcome imposter syndrome, emphasizing the importance of recognizing fears around publishing mistakes, consistency, and perfectionism. Ashley encourages listeners to take actionable steps to alleviate fears and make decisions. The episode concludes with practical strategies for moving from indecision to action.WHAT YOU'LL LEARN:Indecision often stems from fear of perception.Perfectionism can slow down progress.Your only competition is yourself. Focus on personal growth.Act before opportunities pass you by.Connect with your audience outside of social media.TIMESTAMPS:00:00 - Introduction00:00 Overcoming Indecision in Publishing09:00 Strategies to Combat Perfectionism18:02 Decisive Action: Steps to Move ForwardRESOURCES MENTIONED:→ Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book → Reach out via DM to let me know what you’re trying to decide on your author journey. Choose from Facebook or Instagram. Connect with Ashley D. Shepard on social media: Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader, marketing strategies, analysis paralysis, decision making, perfectionism, imposter syndrome, author strategies, book marketingTraditional vs self publishing Should I self publish? How to Overcome Fear self publishing? | — | ||||||
| 2/11/26 | 7. Find Your Readers: Marketing for Authors | Book As a Business Asset When Self Publishing | Marketing for authors doesn’t just mean selling your book after it’s released. Before you write your book, it’s important to know who you’re going to sell it to. This starts with finding out who your reader is and what they prefer. Whether you're navigating self publishing or working with an independent consultant, understanding your readers is essential for success. Ashley shares practical tips on researching your audience through direct engagement, online tools, and community involvement to tailor your book marketing effectively.The conversation also highlights the importance of leveraging trends and keywords in your publishing and marketing efforts. Ashley explains how authors can use feedback to refine their work and enhance connections with their readers. Tune in to learn actionable strategies that will help you connect with your audience and grow your book sales. This episode is packed with expert advice to elevate your marketing for the author's journey and boost your publishing success.TakeawaysYour book should target a specific audience, not everyone.Research your audience before writing your book.Speak directly with potential readers to understand their needs.Join community groups on your book’s topic to observe and gather insights.Feedback from readers can help refine your book's content.Your book should serve the needs of your readers. Chapters00:00 Finding Your Reader: The Foundation of Profitable Publishing05:11 Understanding Your Audience: Research and Engagement09:53 The Importance of Pre-Research Before Writing14:43 Utilizing Online and Offline Spaces for Audience Insights19:40 Analyzing Trends and Feedback for Book Development23:59 Creating Value Through Your Book: Blueprint vs. Starting Point28:29 Join the Pre-Order Profits Challenge: Next Steps for AuthorsResources Mentioned: Preorder Profits™ Program https://www.preorderprofits.com/join - learn preorder mistakes to avoid to generate income before your book releases. Connect with Ashley D. Shepard on social media: Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader | — | ||||||
| 2/4/26 | 6. Why Bestseller Status is Overrated for Your Book as a Business Asset | Publish and Market, Author | This episode focuses on Amazon bestseller status particularly focusing on its relevance for coaches, consultants, and service providers. When marketing for authors, bestseller status should align with individual goals and the overall strategy of using a book to attract clients and generate leads. The conversation explores the realities of achieving Amazon bestseller status, the importance of building relationships with readers, and the need to focus on generating income through products and services tied to the book rather than solely on book sales. Ashley invites listeners to consider the long-term impact of their work. Takeaways: Why bestseller status should not be your only or main goalWhy focusing on using your book to attract clients is a better use of your timeHow the income potential from your book is more impactful than just bestseller statusWhy Amazon Bestseller status makes it harder to building relationships with readersChapters00:00 Introduction to Bestseller Status02:42 The Overrated Nature of Bestseller Status05:53 Understanding Amazon Bestseller Status08:40 The Importance of Goals in Publishing11:49 Building Relationships Over Status14:21 Realistic Expectations for Authors17:01 Legacy and Impact Beyond Sales22:59 Conclusion and Invitation to Profitable Publishing LiveRESOURCES MENTIONED:→ Profitable Publishing™ LIVE 2 Day Intensive (Feb 12th and 13th, 2026): Learn how to write, publish, and market a book that packages your expertise into a client attracting resource www.ProfitableSelfPublishing.com/Live (Use code PODCAST at checkout for a special discount). → Publisher Rocket: Find out how many books needed to reach best seller status https://publisherrocket.cartknox.com/buy-rocket?aff=240 (affiliate link) → Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book CONNECT WITH Ashley D. Shepard on social media: Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!bestseller status, profitable publishing, book marketing, lead generation, author goals, Amazon bestseller, coaching, consulting, book sales, client attraction | — | ||||||
| 1/28/26 | 5. How Book Marketing with Preorders Made Kendra Pecci $4000 in 4 Weeks | Author Success Story | In this conversation, author Kendra Pecci shares her journey with hosting a preorder that earned $4000 and paid for her multi city book launch tour. At first, Kendra wanted to traditionally publish, but after 27 years from writing a book to releasing it, she knew self publishing was the better option to get her book done. When it came to book marketing, Kendra knew she needed help to reach her goals. She joined the Preorder Profits™ Challenge to help overcome mindset blocks and shift her author focus. She discusses the importance of running preorders from her website, building a community of readers, and implementing effective marketing strategies while writing her book. TakeawaysHow she made $4000 using the Preorder Profits™ Framework to generate income before her book was released (At the time of the recording it was $3,300.) How she abandoned traditional publishing dreams and found success with self publishing The mindset shifts she had that changed her trajectory as an authorHow preorders paid for her book tour expensesWhy authentic marketing resonates more with readersInvesting in marketing is crucial for authorsThe importance of using a marketing approach that feels authenticChapters00:00 Introduction to the Author's Journey02:55 Mindset Shift: From Traditional to Indie Publishing05:52 The Challenge Experience and Its Impact09:00 Marketing Strategies During Book Creation12:12 Building a Reader Community14:51 Pre-Order Success and Financial Insights17:56 The Importance of Authentic Marketing20:51 Final Thoughts on the Pre-Order Profits ProgramLinks Mentioned: Join the Preorder Profits™ Challenge at www.preorderprofits.com (waitlist when the challenge is not live). Ready to put in the work to get massive results from your preorder? Join the the Preorder Profits™ Accelerator or secure your spot for a VIP Day to presell your book to raving fans and generate income: https://Www.PreorderProfits.com/Join Grab the book, Profitable Publishing™ with Preorders here: https://www.preorderprofits.com/book Book not finished yet? Secure your seat to Profitable Publishing™ LIVE 2 Day Intensive to to write, publish, and launch a profitable book that builds your authority, ties to your offers, and generates leads and clients. Visit https://www.ProfitableSelfPublishing.com/Live and use code PODCAST for a rolling discount (the more you buy, the more you save). The event is Feb 12-13th, 2026 (virtual or in person attendance available). use code PODCAST for a rolling discount (the more you buy, the more you save). The event is Feb 12-13th, 2026 (virtual or in person attendance available).indie publishing, author journey, marketing strategies, preorder profits, reader community, book launch, self-publishing, author mindset, book marketing, writing tips | — | ||||||
| 1/21/26 | 4. When to Hire Help with Self Publishing: 3 Considerations To Help Decide | Coach, Author, Speakers | Whether you choose to entirely self publish or work with a consultant, there are quite a few things to consider to bring your book baby to life. Before choosing your path, it’s important to be mindful of what steps are involved and consider your capacity. This episode explores what to think about when deciding what kind of help you’ll need to complete your publishing project. I also share what I outsource and also how to get the most out of relationships with contractors who support my book publishing processes. If you want to work directly with me to create a profitable book that builds your authority, ties to your offers, and generates leads and clients, then Profitable Publishing™ Live is for you. Join me Feb 12-13th, 2026 (virtual or in person attendance available) where you’ll not only learn the profitable publishing™ process, but also have time to implement the steps with feedback at the same time. Visit www.ProfitableSelfPublishing.com/Live to secure your spot. Use code PODCAST for a rolling discount (the more you buy, the more you save) TakeawaysOutsourcing ConsiderationsPublishing is in an investment (time, money, energy) Options beyond traditional publishing and self publishingChapters00:00 Introduction to Outsourcing05:07 Investing in Expertise10:23 Consulting vs Hybrid Publishing16:17 Outsourcing Options22:57 Outsourcing Personal TasksLinks Mentioned: Profitable Publishing™ LIVE 2 Day Intensive: It’s time to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live Use code PODCAST for a rolling discount (the more you buy, the more you save) Profitable Publishing™ with Preorders www.PreorderProfits.com/book | — | ||||||
| 1/14/26 | 3. Is Social Media the Best for Book Sales? | Book Marketing | Business Owner | Coaching | The podcast episode focuses on on whether using social media marketing for books is the best option for most authors. Find out the importance of choosing the right platform, developing clarity around social media goals, assessing capacity and consistency for social media engagement, and leveraging social media for book marketing.Get details on the Profitable Publishing™ Live 2 Day Intensive for event to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live for more information and use code PODCAST for a discount when you secure your seat. TakeawaysSocial media is not the only option for marketing a bookChoosing the right platform for social media is crucialAlgorithm shifts actually work in your favor if you know how to capitalize on themChapters00:00 The Myth of Social Media Marketing08:32 Choosing the Right Platform15:04 Clarity and Capacity26:00 Platform Selection and Lifestyle33:59 Leveraging Social Media for Book MarketingLinksProfitable Publishing™ Live: www.ProfitableSelfPublishing.com/LiveConnect with AshleyWebsite: Www.ShepPublishingHouse.com/ContactInstagram: www.Instagram.com/ShepPublishingLinkedIn:https://www.linkedin.com/in/ashley-d-shepardFacebook: www.Facebook.com/sheppublishingThreads: https://www.threads.net/@sheppublishing | — | ||||||
| 1/5/26 | 2. Turn Your Book Into Clients (And Not Just Book Sales) with Profitable Publishing™ | Think writing a book means chasing royalties and hoping for bestseller status? Think again. In this episode, you'll discover why traditional publishing advice fails business owners and what to do instead.Ashley D. Shepard breaks down the Profitable Publishing™ framework: a strategy that positions your book as a client-attraction tool, not just another product to sell. You'll learn how one author made $4,000 in her first four weeks, why book sales are the wrong metric for coaches and consultants, and how to align your book with your brand to generate qualified leads.If you're a coach, consultant, speaker, or service provider considering writing a book (or you have one that's not working hard enough for you), this episode reveals the strategic shift that turns authors into sought-after experts.In This Episode:00:00 Introduction to Profitable Publishing™03:02 Understanding Profitable Publishing™ and Why it Matters 05:41 The Shift from Traditional Publishing to Profitable Publishing™ 08:24 Leveraging Your Book for Client Attraction11:42 Creating a Profitable Book14:30 Aligning Your Book with Your Brand17:45 Building Credibility and Visibility20:28 Conclusion and ResourcesLinks Mentioned: Learn how to sell more books with Profitable Publishing™ Marketing Playbook: https://sheppublishing.kartra.com/page/MarketingPlaybookInterestList Join the Preorder Profits™ Accelerator here: www.PreorderProfits.com/Join Grab your copy of Profitable Publishing™ with Preorders to generate income before you publish Www.preorderprofits.com/bookConnect with AshleyWebsite: Www.ShepPublishingHouse.com/ContactInstagram: www.Instagram.com/ShepPublishingLinkedIn:https://www.linkedin.com/in/ashley-d-shepardFacebook: www.Facebook.com/sheppublishingThreads: https://www.threads.net/@sheppublishing | — | ||||||
| 1/5/26 | 1. Purpose & Goal | Self Publishing for Business Owners, Author Marketing | Brand Building | This intro episode of the Profitable Publishing™ podcast shares the goals and vision for the podcast with using a book as a business asset and explores book marketing strategies to support business growth. This episode covers the introduction to the podcast, the profitable publishing™ plan, the purpose of your book in your business, and the best book marketing strategies for coaches, consultants, speakers, and service providers.Chapters00:00 Introduction to Profitable Publishing™ 02:46 The Importance of Intentional Publishing05:37 Building Your Brand Through Your BookConnect with AshleyWebsite: Www.ShepPublishingHouse.com/ContactInstagram: www.Instagram.com/ShepPublishingLinkedIn:https://www.linkedin.com/in/ashley-d-shepardFacebook: www.Facebook.com/sheppublishingThreads: https://www.threads.net/@sheppublishing | — | ||||||
| 1/4/26 | Self Publishing, Book Marketing, Coaches, Consultants, Speakers with Profitable Publishing™ Trailer | Profitable Publishing™ is for coaches, consultants, speakers, and nonfiction authors who want to package their expertise in a book that builds their brand, attracts clients, and supports real business growth. This isn’t for authors who just want to get their book out there. Your book has more sales to make, more doors to open, and more people to serve. But traditional publishing advice doesn’t quite fit your publishing goals. On this podcast, you’ll learn how to:Use a strategic book to build your brand and align to your servicesGet consistent book sales (before, during, and long after launch day)Turn your message into income generating offers your readers will loveAnd use your book to land paid opportunities like speaking, bulk orders, and partnershipsFocus on more than royalties by creating income-generating offers from your bookYou wrote your book to make a difference. Profitable Publishing™ helps you make it happen in a way that aligns with your business or brand. This isn’t just about selling more books.It’s about creating the kind of ecosystem that gives you the freedom to publish on your terms and profit at the same time. If you’re ready to make your current or future book a powerful part of your brand, subscribe now and start your Profitable Publishing™ journey today. | — | ||||||
Showing 20 of 20
Sponsor Intelligence
Sign in to see which brands sponsor this podcast, their ad offers, and promo codes.
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.