
Selling Speed: The MRN NASCAR Local Sales Podcast
by Bob Quick from MRN
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Recent episodes
2026 June - Robert Grantham Takes to the Road with His NASCAR Coverage
Jun 22, 2026
Unknown duration
2026 March - Premium Pricing
Mar 23, 2026
42m 34s
2026 February - Tourism
Feb 10, 2026
10m 02s
2025 November - Why AI?
Nov 3, 2025
19m 53s
2025 October - Responding To No One Listens Anymore
Oct 17, 2025
21m 20s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | ![]() 2026 June - Robert Grantham Takes to the Road with His NASCAR Coverage | We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/23/26 | ![]() 2026 March - Premium Pricing✨ | premium pricinglive sports+1 | Chris Fleming | CD Media Consulting | — | salesradio+4 | — | 42m 34s | |
| 2/10/26 | ![]() 2026 February - Tourism✨ | tourismadvertising+1 | — | craft beer trailstourism study+3 | America | advertising categoryAmerica 250+1 | — | 10m 02s | |
| 11/3/25 | ![]() 2025 November - Why AI?✨ | artificial intelligencesales process+3 | — | ChatGPTMicrosoft Co-Pilot+4 | — | AIChatGPT+2 | — | 19m 53s | |
| 10/17/25 | ![]() 2025 October - Responding To No One Listens Anymore✨ | radiomedia+4 | Chris Fleming | Double Your Revenue bookNASCAR+3 | — | NASCAR | — | 21m 20s | |
| 8/25/25 | ![]() 2025 August - Myths✨ | NASCARradio+4 | — | Mythbusters TV SeriesThe Focus Group of One+4 | — | — | — | 10m 08s | |
| 7/3/25 | ![]() 2025 July - Collaboration✨ | CollaborationNASCAR+1 | — | RAMe.l.f. Cosmetics+10 | — | IHeartAudacy+3 | — | 9m 11s | |
| 5/26/25 | ![]() 2025 May - Exclusivity✨ | NASCARRadio+4 | — | NASCARAmazon+1 | — | — | — | 12m 12s | |
| 4/25/25 | ![]() 2025 April - Selling Consistency✨ | media salesclient conversations+3 | — | NASCAR NextGen Fan StudyMedia Audit Study of NYC Radio Listeners Car Buying Plans+3 | NYC | NASCARSales+5 | — | 10m 08s | |
| 3/24/25 | ![]() 2025 March - Show Me The Money: 1010XL x UA Local 234✨ | NASCARAdvertising+2 | Stacey Haskell | NASCAR1010XL+6 | JacksonvilleFL | 1010XLUA Local 234+2 | — | 19m 25s | |
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| 2/12/25 | ![]() 2025 February - Press The Gas✨ | NASCARlocal sales+3 | — | Suburban PropaneNASCAR+1 | — | Suburban PropaneTV viewership+2 | — | 10m 34s | |
| 10/25/24 | ![]() 2024 October - Perfect Timing | In this month's Selling Speed we look at why this is a good time to pitch 2025 NASCAR programming and some strategies to get the order.Link to 2023 NASCAR NextGen Fan Study#NASCAR#Sports#Media#Sales#Marketing#Advertising#Radio Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/26/24 | ![]() 2024 September - Exciting & New | Things should be easy to sell if they are new and exciting, but what happens when it’s your 10th year of NASCAR…your 25th…your 40th? We have a handful of stations that have aired every NASCAR race we have produced since we began in 1970…how do they stay excited? We'll explore it in this month's episode of Selling Speed, The Podcast!Links Mentioned in Episode:Adam Stern of Sports Business Journal Tweet on The CWThe NASCAR Xfinity Series on The CW2023 NASCAR NextGen Fan StudyRadio Ink "Radio Triumphs Over TV, Beating 12x Ad Spend for Tax Prep"Cumulus/Westwood One Blog on Tax Prep#NASCAR #Radio #Sports #Media #Advertising #Sales #Business #Marketing Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/7/24 | ![]() 2024 August - Selling Never Stops | Selling never stops for radio and for NASCAR. Here a a couple NASCAR deals that might lead to local sales.Links:Goodyear deal from Global Data2023 NASCAR Next Gen Fan StudyStraight Talk Wireless dealBraves at Bristol Motor SpeedwayLet me help you connect the dots to new revenue, 704-262-6713 or bquick@mrn.com.#NASCAR#sports#media#radio#sales#marketing Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 6/28/24 | ![]() 2024 July - Unique Ideas | NASCAR has broad appeal, but many advertisers don't know that. The NASCAR fan might be the unique audience that an uncommon advertiser might be looking for.Mentioned in this episode:Snapchat sponsors Xfinity team at Chicago2023 NASCAR NextGen Fan StudyKatz Radio Group Media Trustworthiness Study#NASCAR#Radio#Sports#Marketing#Media#Sales#Advertising Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 6/5/24 | ![]() 2024 June - Who Are They? | Much like the changing makeup of the American population, the NASCAR fan is changing and there are sales opportunities we can take advantage of because of it.Also covered what we know about the 2025 schedule so far.#sales#sports#radio#advertising#marketing#media#NASCAR Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/6/24 | ![]() 2024 March | Seasoned pros to rookies...these are three common mistakes radio stations make selling NASCAR.Link to 2023 NASCAR NextGen Fan Study#NASCAR#Sports#Radio#Marketing#Media#Advertising#Business#Sales Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 1/29/24 | ![]() 2024 January | In this episode we look at selling our short form ancillary programming.Links mentioned this month:2024 MRN Sales KitSelling Speed: 2022 January (Best practices for selling races)Selling Speed: 2022 September (with Loyd Ford & Ed Knight-Selling NASCAR)Audio 1 Support for new XDSCall Audio 1 at 214-396-9405 or Email support@audio1.comWeather Delays and Affiliate Bulletins@4MRNAffiliates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 12/3/23 | ![]() 2023 December | NASCAR negotiated with 5 TV partners for its new broadcast deal spanning from 2025-2031. There are three main reasons how these new deals will help you sell NASCAR to your local radio clients.Links Mentioned:NASCAR TV Deal DetailsMore on the dealsRestaurant Growth TroublesRed Lobster's Miss#NASCAR#Sports#Marketing#Media#Radio#Advertising#Sales Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/7/23 | ![]() 2023 November - EXTRA | This is an extra episode of Selling Speed where we will play the audio from our latest sales webinar looking at the 2023 NASCAR Next Gen Fan Study. Follow the links in the show notes to download your copy of the presentation and the webinar video. It’s very powerful selling information to help you mine for new business, find places to promote the race broadcasts, and defeat objections.Links referenced in this episode:2023 NASCAR Next Gen Fan Study PowerPoint2023 NASCAR Next Gen Fan Study Webinar Video#NASCAR#Radio#Sports#Media#Marketing#Sales#Advertising#Business Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/1/23 | ![]() 2023 October | Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in time for selling your 2024 NASCAR packages…Links referenced in this episode:NFL & MLB research on fans who listen to the radio while watching their games.U.S. Regional Population2023 NASCAR Next Gen Fan Study PowerPoint2023 NASCAR Next Gen Fan Study Webinar Video#NASCAR#Radio#Sports#Media#Marketing#Sales#Advertising#Business Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/28/23 | ![]() 2023 August | Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this episoide.Links:Richard Childress RacingMorgan & MorganSurvey Question#radio#sales#NASCAR#Sports#media#advertising#marketing Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/27/23 | ![]() 2023 July | Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continue to defeat the uninformed “NASCAR is dying” objection/opinion when faced with it.So, I will attempt to inform and entertain as the late Mr. Harvey once did…and now the news! Links to the 8 news stories mentioned in the podcast are below.· Goodyear’s NASCAR Sponsorship Tops All· The Business of NASCAR in 2023· Sellouts, we’ve had a lot of them including Pocono· “Windy City” Economic Impact from NASCAR· NASCAR Next Gen Fan Study· NASCAR Day Giveathon· NASCAR's Ben Kennedy Named to SBJ's "40 Under 40" List#NASCAR#advertising#sports#radio#media#marketing#sales· A NASCAR/NFL Connection Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 6/9/23 | ![]() 2023 June - BONUS EPISODE | In this BONUS episode we share the audio recording from NASCAR Next Gen Fan Study Webinar - MRN Lunch & Learn on June 7th. We revealed all the great data and sales information we got from our completed study of 5 markets using the Local Radio Analysis (LRA) product from FMR Associates. Download a copy of the presentation and the complete video recording for your sales efforts and for training new staff members at a later date.2023 NASCAR Nest Gen Fan StudyJune 7th MRN Lunch & Learn Video Recording#radio#sales#NASCAR#sports#marketing#media#advertising Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 5/24/23 | ![]() 2023 May - SPECIAL EPISODE | A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works, Kent Phillips from FMR Associates & TCCP Radio, and major market air talent Meg Butterly lends her talents to help keep us focused and on topic.Bob, Loyd, & Kent go over findings from a recent consumer study of the 21st century NASCAR fan and just how powerful the NASCAR brand is among almost all radio formats.#NASCAR#Radio#advertising#marketing#sales#sports#media Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
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