Selling Speed: The MRN NASCAR Local Sales Podcast

We talk to experts on this podcast from time tackling the issues facing radio today but we don't often talk to current affiliates. This month we are. My interview guest is Robert Grantham, General Sales Manager from WKGA-FM in Alexander City, AL and WDNG-AM in Anniston, AL. Two separate markets and two different ways to sell NASCAR locally. Robert also tells us how he takes his shows on the road to tracks like Talladega, Daytona, and Darlington...ringing the cash register all the way. Hosted on Acast. See acast.com/privacy for more information.

Things should be easy to sell if they are new and exciting, but what happens when it’s your 10th year of NASCAR…your 25th…your 40th? We have a handful of stations that have aired every NASCAR race we have produced since we began in 1970…how do they stay excited? We'll explore it in this month's episode of Selling Speed, The Podcast!Links Mentioned in Episode:Adam Stern of Sports Business Journal Tweet on The CWThe NASCAR Xfinity Series on The CW2023 NASCAR NextGen Fan StudyRadio Ink "Radio Triumphs Over TV, Beating 12x Ad Spend for Tax Prep"Cumulus/Westwood One Blog on Tax Prep#NASCAR #Radio #Sports #Media #Advertising #Sales #Business #Marketing Hosted on Acast. See acast.com/privacy for more information.

NASCAR has broad appeal, but many advertisers don't know that. The NASCAR fan might be the unique audience that an uncommon advertiser might be looking for.Mentioned in this episode:Snapchat sponsors Xfinity team at Chicago2023 NASCAR NextGen Fan StudyKatz Radio Group Media Trustworthiness Study#NASCAR#Radio#Sports#Marketing#Media#Sales#Advertising Hosted on Acast. See acast.com/privacy for more information.

Seasoned pros to rookies...these are three common mistakes radio stations make selling NASCAR.Link to 2023 NASCAR NextGen Fan Study#NASCAR#Sports#Radio#Marketing#Media#Advertising#Business#Sales Hosted on Acast. See acast.com/privacy for more information.

NASCAR negotiated with 5 TV partners for its new broadcast deal spanning from 2025-2031. There are three main reasons how these new deals will help you sell NASCAR to your local radio clients.Links Mentioned:NASCAR TV Deal DetailsMore on the dealsRestaurant Growth TroublesRed Lobster's Miss#NASCAR#Sports#Marketing#Media#Radio#Advertising#Sales Hosted on Acast. See acast.com/privacy for more information.

Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in time for selling your 2024 NASCAR packages…Links referenced in this episode:NFL & MLB research on fans who listen to the radio while watching their games.U.S. Regional Population2023 NASCAR Next Gen Fan Study PowerPoint2023 NASCAR Next Gen Fan Study Webinar Video#NASCAR#Radio#Sports#Media#Marketing#Sales#Advertising#Business Hosted on Acast. See acast.com/privacy for more information.

Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continue to defeat the uninformed “NASCAR is dying” objection/opinion when faced with it.So, I will attempt to inform and entertain as the late Mr. Harvey once did…and now the news! Links to the 8 news stories mentioned in the podcast are below.·      Goodyear’s NASCAR Sponsorship Tops All·      The Business of NASCAR in 2023·      Sellouts, we’ve had a lot of them including Pocono·      “Windy City” Economic Impact from NASCAR·      NASCAR Next Gen Fan Study·      NASCAR Day Giveathon·      NASCAR's Ben Kennedy Named to SBJ's "40 Under 40" List#NASCAR#advertising#sports#radio#media#marketing#sales·      A NASCAR/NFL Connection Hosted on Acast. See acast.com/privacy for more information.

A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works, Kent Phillips from FMR Associates & TCCP Radio, and major market air talent Meg Butterly lends her talents to help keep us focused and on topic.Bob, Loyd, & Kent go over findings from a recent consumer study of the 21st century NASCAR fan and just how powerful the NASCAR brand is among almost all radio formats.#NASCAR#Radio#advertising#marketing#sales#sports#media Hosted on Acast. See acast.com/privacy for more information.