
Serious Social from immediate future
by immediate future - breaking the social boring
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From 10 epsHosts
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B2B Paid Social has to earn it's keep.
Jun 4, 2026
1h 00m 12s
We Don't Have Time For This - Better Questions, Better Marketing
Apr 30, 2026
51m 19s
We Don't Have Time For This - Reset the Marketing Machine.
Apr 16, 2026
47m 30s
We Don't Have Time For This - Thank FCK, Practical AI for Marketers.
Mar 12, 2026
51m 00s
We Don't Have Time For This - When Buying Groups Collide
Feb 18, 2026
51m 00s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/4/26 | ![]() B2B Paid Social has to earn it's keep.✨ | B2B marketingpaid social+3 | Colin Jacobs | Immediate Future | — | B2B paid socialmarketing scrutiny+3 | — | 1h 00m 12s | |
| 4/30/26 | ![]() We Don't Have Time For This - Better Questions, Better Marketing✨ | marketing fundamentalssocial media strategy+3 | — | — | — | marketingsocial media+3 | — | 51m 19s | |
| 4/16/26 | ![]() We Don't Have Time For This - Reset the Marketing Machine.✨ | B2B marketingmarketing strategy+3 | Maxine Ashbrook | Fujitsu | — | B2B marketingmarketing challenges+3 | — | 47m 30s | |
| 3/12/26 | ![]() We Don't Have Time For This - Thank FCK, Practical AI for Marketers.✨ | marketingAI+3 | — | immediate future | — | marketingAI tools+3 | — | 51m 00s | |
| 2/18/26 | ![]() We Don't Have Time For This - When Buying Groups Collide✨ | marketingbuying groups+3 | — | — | — | marketingbuying decisions+5 | — | 51m 00s | |
| 8/20/25 | ![]() The future of AI and social search for travel & hospitality✨ | AI in travelsocial media discovery+4 | — | AIsocial media+1 | today’s traveller | AIsocial media+8 | — | 57m 52s | |
| 8/5/25 | ![]() The future of Social Search for FSI✨ | AIsocial media+3 | Katy HowellJames Gray | ChatGPTFinancial Services | — | AIsocial media+5 | — | 58m 22s | |
| 5/6/25 | ![]() Reporting hell to storytelling heaven✨ | data storytellingmarketing skills+3 | Barnaby Barron | Brandwatch | — | data storytellingmarketing+5 | — | 49m 39s | |
| 2/19/25 | ![]() Marketing that builds trust✨ | trust in marketingcommunication strategies+3 | Remeny Armitage | Brilliant and Human Report | — | trustmarketing+4 | — | 41m 40s | |
| 2/5/25 | ![]() From B2B basics to brilliance✨ | B2B marketingfundamentals+3 | Tejal PatelScott Stockwell | immediate future | — | B2Bmarketing success+3 | — | 1h 00m 55s | |
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| 11/27/24 | ![]() Back to the future for B2B marketing - planning the priorities for 2025 | In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment. | 42m 01s | ||||||
| 10/21/24 | ![]() AI in B2B: Brilliant Tool or Total Bull? | In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content creation, or customer service, this is a conversation packed with insights to help your team work smarter and faster. | 52m 50s | ||||||
| 8/16/24 | ![]() Serious Social: No More Cookies | In this episode, we dive into the seismic shift in digital marketing as third-party cookies crumble and data privacy laws tighten. Join industry experts as they unpack the challenges and unveil innovative strategies to keep your brand ahead of the curve. If you're looking to stay sharp in the evolving landscape of social media marketing, this is the conversation you can't afford to miss! | 47m 20s | ||||||
| 7/25/24 | ![]() Serious Social: Growth on Fire - B2B Ignite | Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B marketer looking to stay ahead in a crowded and competitive market, this episode is for you. | 54m 13s | ||||||
| 6/18/24 | ![]() Serious Social — Leading from the Front: Convincing Executives to Embrace Thought Leadership | Why do only 15% of decision-makers find thought leadership content excellent, despite its high trust among buyers? Tune in to discover the secrets behind creating truly impactful thought leadership that stands out and drives success, with expert insights from Katy Howell and Karen Cuthbert. | 49m 07s | ||||||
| 4/19/24 | ![]() Episode 77: Serious Social – TikTok Style Video on LinkedIn | Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it's transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where we decode the latest trends—so you don’t have to! Learn how to embrace this new format and reap the rewards.Discover the surprising statistics behind the rise of short-form video ... | 37m 00s | ||||||
| 11/20/23 | ![]() Serious Social - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign | A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social. In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀 | 1h 00m 02s | ||||||
| 4/5/23 | ![]() Serious Social - Trends to watch – the rise of the De-Influencer | The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. Get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry and discover how brands can best work with content creators and what to do when brand guidelines start to restrict cr... | 51m 01s | ||||||
| 11/30/22 | ![]() Serious Social - Should Brands Dump Twitter? | With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concerns, the issues over data, and the alternative social platforms for companies to consider. CJ and Katy bring 30 years of social media marketing expertise to this Serious Social session. Listen now and get advice on the direction you should be taking now,... | 55m 31s | ||||||
| 11/28/22 | ![]() Serious Social - The B2B Marketers' Guide To Going Live | Going live on social is a critical component to establishing trust brand discovery and a high-value attributed pipeline. In this episode, CJ will explain how to deliver tangible results to your board and have them clamouring for more. | 30m 09s | ||||||
| 11/28/22 | ![]() Serious Social - The State Of B2B Social Media Marketing | In this episode, IF CEO Katy Howel is joined by CEO Tim Williams from Onalytica to discuss the current state of the B2B industry. According to our recent poll, 79% of marketers want to engage influencers, but only 13% know how. Listen now to understand how you can benchmark, as well as ideas on getting started. | 41m 41s | ||||||
| 1/25/22 | ![]() Serious Social - Social that's good enough to eat! | On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice. | 25m 45s | ||||||
| 12/15/21 | ![]() Serious Social - Bringing the social boom | 2021 is coming to an end and it's time to get your brand's social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year's successes and forecast 2022's triumphs, dissecting and debating everything that has happened this year on social media. | 37m 49s | ||||||
| 12/2/21 | ![]() Serious Social - China: the social Innovator, opportunity and trendsetter | China is home to the world’s largest social media market, with over 931 million users. In this week's Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, differences, and the trends that are being adopted in the west. | 39m 38s | ||||||
| 10/26/21 | ![]() Serious Social - Big picture marketing + leaky social = Growth | In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fix your wider marketing programmes for 2022, and how social integrates to accelerate and enhance the impact to your business. | 28m 05s | ||||||
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