Turning Local News Into Viral Stories

About this episode

Matt Shearer discusses how to transform local moments into engaging stories.

WBZ NewsRadio reporter, producer, and on-camera personality Matt Shearer joins Jack Moran to break down what it takes to turn everyday local moments into stories people actually care about. Matt shares how his early love of radio shaped the way he communicates today, treating the audience like a friend in the passenger seat, not a crowd he has to “perform” for. He unpacks the core storytelling principles that drive his work: earn attention fast, keep the pacing tight, and make sure every stor...

People in this episode

Host: Jack Moran

Guest: Matt Shearer

Topics covered

• local news
• storytelling
• media production
• communication
• journalism

Keywords

• local news
• storytelling principles
• media
• journalism
• communication

Mentioned in this episode

Organizations: WBZ NewsRadio

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