89 ::: Ground Marketing: How Michael Arias Pioneered a New Approach to Dental Marketing

About this episode

Michael Arias discusses his innovative approach to dental marketing and his journey from nutritionist to industry pioneer.

Michael Arias shares his journey from being a nutritionist to becoming a pioneering figure in dental marketing. He coined the term "ground marketing" and developed it into a sophisticated approach for dental practices to connect with their communities. The conversation explores his evolution as a podcaster, his philosophy on learning and growth, and how he overcame initial fears in business development. Michael provides deep insights into effective community engagement strategies and the importance of taking action despite uncertainty.

People in this episode

Host: Shawn Zajas

Guest: Michael Arias

Topics covered

• dental marketing
• ground marketing
• community engagement
• business development
• personal growth

Keywords

• dental marketing
• ground marketing
• community strategies
• business fears
• podcasting

More episodes of Shawn Zajas Show

• 92 : Dino Watt: Why He Walks Different (And Why That Became His Superpower) · April 24, 2026 · 1h 58m
• 91 : The Swagger Strategy: Why Playing Small Guarantees Failure with Jeffrey Hayzlett · January 16, 2026 · 1h 5m
• 90 : Breaking the Silence: The Prostate Cancer Truth Every Man Needs to Know with Joe Dooley · August 29, 2025 · 2h 32m
• 88 ::: From Dental Assistant to Leadership Coach: How Angela Davis Sullivan Pioneered Authentic Change in Dentistry · May 28, 2025 · 42 min
• 87 ::: The Power of Connection: How Dawn Scott is Transforming Dental Patient Care · May 26, 2025 · 53 min
• 86 ::: Ai in Dentistry: Dr. Shah's Vision to Return Power to Practitioners · May 23, 2025 · 50 min