SHE SOLD HER COMPANY FOR $200 MILLION

About this episode

Morgan Zanotti shares her journey of entrepreneurship, balancing business and motherhood while scaling successful brands.

What does entrepreneurship really look like behind the scenes when you’re balancing business, motherhood, leadership, and the pressure of constantly building? In this episode, Morgan Zanotti, co-founder of Primal Kitchen and founder of WAAY Protein, joins Shelby for a raw and honest conversation about scaling brands, founder anxiety, motherhood, marketing, and building businesses that genuinely connect with people. Morgan shares the behind-the-scenes story of helping grow Primal Kitchen from an early-stage startup into one of the leading wellness brands in the industry. She opens up about scaling fast, leading teams, navigating the challenges of the food and beverage industry, and what it was like balancing entrepreneurship while raising three kids. The episode also dives into the launch of WAAY Protein and how Morgan identified a major gap in the market for clean, convenient, great-tasting protein options designed for busy women and moms trying to prioritize their health while juggling life and work. Shelby and Morgan discuss: Founder anxiety and emotional overwhelm The reality of entrepreneurship Scaling a product-based business Marketing strategies that actually work…

People in this episode

Host: Shelby Clement

Guest: Morgan Zanotti

Topics covered

• entrepreneurship
• motherhood
• scaling brands
• marketing strategies
• founder anxiety
• leadership
• work-life balance

Keywords

• entrepreneurship
• motherhood
• founder anxiety
• scaling brands
• marketing
• leadership
• WAAY Protein
• Primal Kitchen
• business growth
• women in business

Mentioned in this episode

Organizations: Primal Kitchen, WAAY Protein

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