How Frank Greeff Built, Sold and Rebuilt: The Founder’s Marketing Playbook for Talent, Distribution and Team Performance

How Frank Greeff Built, Sold and Rebuilt: The Founder’s Marketing Playbook for Talent, Distribution and Team Performance

From She's Taking Over - with Jenna Davies by Jenna Davies

December 7, 2025 · 57 min · Season 6 · Episode 7

About this episode

Frank Greeff shares insights on building and scaling companies, hiring talent, and the importance of personal branding.

What does it take to build a category-leading company, exit, and then choose to do it all again… but on a bigger stage? In this episode, I sit down with Frank Greeff, co-founder of Realbase (acquired by Domain) and now building Kinso, to unpack how he thinks, hires, communicates and builds momentum. This is a candid look at the systems, standards and decisions behind scaling companies, attracting exceptional talent and using personal brand as a genuine growth engine. We talk through: Why he interviewed 110 engineers to hire five How founder-led content generated 11,000+ waitlist sign-ups What actually creates culture (and what kills it instantly) How to attract A-players without diluting standards Why teams only perform when they’re energised, not micromanaged Designing a life that supports ambition: family, fitness and focus The skills his kids will need in an AI-dominant world Core ideas: Hiring is a benchmark game, not a box-ticking exercise Standards shape culture and they slip fast if you let them Personal brand multiplies distribution, trust and talent flow Presence matters more than pace Implementation beats information People stay when they feel they’re becoming someone…

People in this episode

Host: Jenna Davies

Guest: Frank Greeff

Topics covered

  • company building
  • hiring practices
  • team performance
  • personal branding
  • company culture
  • scaling businesses

Keywords

  • hiring
  • company culture
  • scaling
  • personal brand
  • team performance
  • entrepreneurship
  • AI

Mentioned in this episode

Organizations: Realbase, Domain, Kinso

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