Disrupting the Pickle Aisle: How Two Founders Made Pickles Hot Again | Leah Marcus and Yasaman Bakhtier of Good Girl Snacks

About this episode

Dan Cassidy interviews Leah Marcus and Yasaman Bakhtiar about their journey in creating Good Girl Snacks and making pickles popular again.

In this episode of Shopify Happy Hour, Dan sits down with Leah Marcus and Yasaman Bakhtiar, the best-friend duo behind Good Girl Snacks, creators of the now-famous Hot Girl Pickles. From launching in public on TikTok to landing Erewhon as a retail partner within a year, Leah and Yasaman share their journey of building a pickle brand that’s bold, crunchy, and anything but traditional. They dive into: How they used TikTok to build a loyal audience (before ever launching the product)Why social m...

People in this episode

Host: Dan Cassidy

Guests: Leah Marcus, Yasaman Bakhtiar

Topics covered

• entrepreneurship
• social media marketing
• food industry
• brand building
• retail partnerships

Keywords

• pickles
• TikTok
• entrepreneurship
• Good Girl Snacks
• Erewhon
• Hot Girl Pickles
• social media

Mentioned in this episode

Organizations: Good Girl Snacks, Erewhon

Products: Hot Girl Pickles

Places: TikTok

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