Beyond the benchmark: Baillie Gifford CEO on why being different pays off
From Short Briefings on Long Term Thinking - Baillie Gifford by Baillie Gifford
September 16, 2025
About this episode
Tim Campbell discusses the advantages of active investing and long-termism at Baillie Gifford.
“If you’re trying to find the very best growth businesses on the planet – a benchmark isn’t a sensible place to start.” Baillie Gifford’s chief executive Tim Campbell explains the advantages of our style of active investing, the importance of long-termism and how AI fits into our process. Background: In April, Tim Campbell became Baillie Gifford’s chief executive and one of its managing partners. Earlier in his career, he was an investment manager before switching to Client Services, where he led our Emerging Markets Clients Team. In this podcast, he explores how our investment teams adopted a conviction-led approach that centres on each company's merits, regardless of its weighting in benchmark stock indices. He describes what we mean by long-termism and the importance of having the right incentives in place. And he explains why being “out of step” with some market trends helps us serve both society and our clients’ interests. The second half of the show focuses on changes afoot, ranging from further private company investments – including a recent holding in AI lab Anthropic – to our own adoption of artificial intelligence technologies and an exploration of new ways to access…
People in this episode
Guest: Tim Campbell
Topics covered
- active investing
- long-termism
- artificial intelligence
- market trends
- private company investments
Keywords
- growth businesses
- benchmark
- investment strategy
- AI technologies
- client services
Mentioned in this episode
Organizations: Baillie Gifford, Anthropic, Amazon, MercadoLibre, NVIDIA
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