Mauro Porcini: The AI Identity Crisis, Designing Happiness, and Samsung's Innovation Playbook

Mauro Porcini: The AI Identity Crisis, Designing Happiness, and Samsung's Innovation Playbook

From Show Your Value with Lee Benson by Lee Benson

May 20, 2026 · 1h 3m

About this episode

Mauro Porcini discusses the impact of AI on identity and the importance of human-centric design in innovation.

If AI eventually performs our jobs, how will we define who we are? Today on Show Your Value, Lee Benson is joined by Mauro Porcini, President and Chief Design Officer at Samsung. Mauro argues that as technology accelerates, the ultimate competitive advantage isn't scale or patents. It is human-centricity. In this conversation, Mauro explains his philosophy that design is an act of love and generosity. He takes us inside Samsung's framework for translating human psychology into consumer techno...

People in this episode

Host: Lee Benson

Guest: Mauro Porcini

Topics covered

  • AI
  • design
  • human-centricity
  • innovation
  • consumer technology

Keywords

  • AI identity crisis
  • design philosophy
  • human-centricity
  • Samsung
  • innovation playbook

Mentioned in this episode

Organizations: Samsung

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