Branding from the Bottom Up – The Benefits of Engaging and Utilizing Brand Ambassadors

Branding from the Bottom Up – The Benefits of Engaging and Utilizing Brand Ambassadors

From SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators by Society for Healthcare Strategy & Market Development

December 16, 2025

About this episode

This episode discusses how health systems can utilize Brand Ambassadors to enhance internal engagement and support brand transformations.

This episode dives into how health systems can harness the power of Brand Ambassadors to drive internal engagement, build trust, and support major brand transformations. Hear how Powers Health empowered over 200 ambassadors to champion their rebrand, creating authentic connections and fueling effective internal communications.

Topics covered

  • branding
  • brand ambassadors
  • internal engagement
  • health systems

Keywords

  • trust
  • communications
  • Powers Health

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