
From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI
From SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators by Society for Healthcare Strategy & Market Development
December 5, 2025
About this episode
This episode explores how Customer Data Platforms are transforming health care marketing strategies to enhance ROI.
This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns.
People in this episode
Guests: Ryan Younger, Craig Blake
Topics covered
- Customer Data Platforms
- health care marketing
- ROI
- HIPAA compliance
- data-informed campaigns
Keywords
- marketing strategies
- data integration
- health care
Mentioned in this episode
Products: Customer Data Platforms
More episodes of SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
- Women in Leadership | Sommer Kleweno Walley, CEO of Harborview Medical Center · April 20, 2026
- Women in Leadership - Tracey Lewis Taylor, COO at El Camino Health · March 4, 2026
- Women in Leadership - Callie Dobbins · January 16, 2026
- It’s Elementary, Dear Watson: Marketing Innovation Hiding in Plain Sight · December 31, 2025
- Rebranding at Corewell Health: Survey Says... Success! · December 31, 2025
- Designing for Impact: Transforming Health Care Through Experience, Service, and Human Insight · December 26, 2025
Explore listener stats, chart rankings, contacts and more on the SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators podcast page.