From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI

From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI

From SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators by Society for Healthcare Strategy & Market Development

December 5, 2025

About this episode

This episode explores how Customer Data Platforms are transforming health care marketing strategies to enhance ROI.

This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns.

People in this episode

Guests: Ryan Younger, Craig Blake

Topics covered

  • Customer Data Platforms
  • health care marketing
  • ROI
  • HIPAA compliance
  • data-informed campaigns

Keywords

  • marketing strategies
  • data integration
  • health care

Mentioned in this episode

Products: Customer Data Platforms

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