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On the show
From 11 epsHosts
Recent guests
Recent episodes
The $Billion Opportunity Hiding in Young Talent Development
May 1, 2026
44m 42s
Community Built the Channel. Complacency Could Destroy It
Mar 25, 2026
58m 08s
Battle of the Radio Voices; The Voice of the Channel on What’s Next for 2026
Jan 20, 2026
1h 16m 38s
Channel 2.Ohh- Stop Hoping. Start Leading!
Nov 30, 2025
58m 30s
The Channel Isn’t Dying—You Are (If You Don’t Evolve)
Nov 2, 2025
1h 08m 18s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/1/26 | ![]() The $Billion Opportunity Hiding in Young Talent Development✨ | young talent developmenttechnology channel+4 | Adam BasaLynne Zimmerman | Young Channel LeadersCommandLink | — | young professionalstalent development+5 | — | 44m 42s | |
| 3/25/26 | ![]() Community Built the Channel. Complacency Could Destroy It✨ | entrepreneurshipinnovation+3 | Vince Bradley | WTGAbundant IOT+2 | Malibu | WTGAbundant IOT+3 | — | 58m 08s | |
| 1/20/26 | ![]() Battle of the Radio Voices; The Voice of the Channel on What’s Next for 2026✨ | channel evolutionbusiness growth+3 | Craig Galbraith | Phone PlusBattle of the Radio Voices+9 | — | channel futurescommunity+3 | — | 1h 16m 38s | |
| 11/30/25 | ![]() Channel 2.Ohh- Stop Hoping. Start Leading!✨ | channel managementleadership+3 | Kameron Olsen | The Channel AdvisorsMDF+3 | — | MDF spendingpartner funnel+6 | — | 58m 30s | |
| 11/2/25 | ![]() The Channel Isn’t Dying—You Are (If You Don’t Evolve)✨ | business evolutionsales strategies+3 | David Wright | Disruptive InnovationsLinkedIn+2 | — | legacy broker modelAI and automation+3 | — | 1h 08m 18s | |
| 10/17/25 | ![]() Old School Wisdom. New School Rules.✨ | sales strategytechnology channel+3 | Andrew Pryfogle | AvantMCI+4 | — | traffic copstransactional seller+3 | — | 1h 12m 48s | |
| 9/22/25 | ![]() Cash, Capital & Legacy: Patrick Oborn Gets Real✨ | business strategyfinance+3 | Patrick Oborn | TelarusBoy Scouts+4 | — | embrace the painC-suite+7 | — | 50m 27s | |
| 8/21/25 | ![]() Why Is Everyone Talking About This Show?✨ | salesleadership+3 | — | SayLess AcademyShut the Hell Up | — | channel evolutionfake QBRs+5 | — | 44m 35s | |
| 7/18/25 | ![]() Data Don’t Lie—You’re Just Not Listening✨ | data analysisAI in business+3 | DeVan Adams | CanalysDeVan+2 | — | lifecycle-based compensationone-trick pony partner+4 | — | 47m 31s | |
| 7/7/25 | ![]() Duty, Honor and Fake Funnels. Let's Talk About It.✨ | leadershipsales performance+3 | Stephen Semmelroth | SayLess Academy ICP Builder ToolWest Point+3 | — | fake funnelsQBRs+7 | — | 59m 47s | |
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| 7/1/25 | ![]() The Channel’s Throwing a Party—Did MSPs Get the Invite?✨ | MSPspartnerships+3 | Matt WrenJasmina Mueller | Titan CloudCP Expo+3 | — | communication gapsperformative partnerships+3 | — | 17m 57s | |
| 6/22/25 | ![]() Figuring Some Sh*t Out With BK and Sam | 🔥 Episode Summary:We’re live from Channel Partners with Brandon Knight and Sam Islam—two powerhouses from opposite sides of the table: vendor and partner. And they’re not holding back. In this episode of *Shut the Hell Up & Sell: Unfiltered*, we get into the *real* gaps in the channel community—why we’re still operating like it’s 2005, who’s responsible for partner development, and what it’s really going to take to evolve how we sell.This conversation is raw, uncomfortable, and absolutely necessary if we want to move this industry forward. So if you’re tired of “networking” events that don’t lead to anything meaningful, and you’re ready to stop buying loyalty and start building *real* value—this one’s for you.💡 Spoiler: If you're asking who’s responsible for improving this ecosystem, look in the mirror. Because the answer is YOU.---🎙️ Featured Guests:**Brandon Knight** – Zoom, Partner Enablement Leader**Sam Islam** – Partner, Vega Cloud, Trusted Advisor & Community Builder---🧠 Key Topics:* Why the channel is stuck in old habits—and how to fix it* The myth of vendor-provided value vs. true strategic support* What TSDs, vendors, and partners must *all* do better* Relationship building vs. transactional selling* Who owns the responsibility for evolving the channel?---⏱️ Chapters:00:00 – Live at Channel Partners: Real talk kicks off01:52 – What's really missing in the channel?03:20 – Why we’re not evolving fast enough06:40 – Bridging the customer journey gap09:18 – Learning ≠ Development11:05 – Sam keeps it 100: “We don’t do enough as a community”15:30 – Buying loyalty vs. building value18:22 – Whose job is it to fix this mess?21:45 – Sales 101: If you sell on price, you lose on price23:55 – Community builders don’t wait—they create26:48 – Final thoughts & shoutout to LinkedIn Learning🚀 Ready to level up your sales game?Check out my full library of online sales training courses and get access to tools, gap assessments, and tactical training for modern sellers:👉 [SayLess Academy – Try it FREE](https://ronnellrichards.com/sayless-academy)📬 For speaking, workshops, or consulting:👉 [RonnellRichards.com](https://ronnellrichards.com)---🙌 Like what you heard?Rate ★★★★★, subscribe, and drop a comment. Then…Shut the hell up & sell. | — | ||||||
| 5/19/25 | ![]() Damn, Daniel! Back at it with the radical transparency | 🔥 Episode Summary:On this episode, Ronnell is joined by channel innovator Daniel Majure—coffee obsessive, bourbon buff, and tech advisor extraordinaire—to tackle the biggest blind spot in our industry: transparency. They rip into legacy “order-taking” mindsets, expose why MDF and partner events often miss the mark, and map out a clear path forward with razor-focused ICPs and solution-stack selling.Whether you’re a supplier, partner, or channel exec, this episode is your go-to blueprint for evolving beyond 2015 tactics. Daniel lays down:Why partners must own their true customer acquisition costsHow MDF should fuel partner growth, not just reward volumeThe silver lining in channel fragmentation—and how to niche down for max impactWhy “trusted advisor” is more than a buzzword—it’s a strategic commitmentThe secret to pairing complementary tech stacks for deeper solution salesThis is the episode you’ll be referencing in every strategy session and QBR. No fluff. No filters. Just hard truths and actionable moves.⏱️ Episode Breakdown:00:01 – RR’s signature caffeine call & Daniel’s 17-bean coffee obsession06:05 – Hot seat Q&A: DC vs. Marvel (and why Adam Sandler could be Batman)08:13 – Dream superpower: a time-travel door to past and future11:03 – Why this show exists: naming our icebergs before we hit them13:51 – Core gap in the channel: transparency at every layer16:22 – Layered transparency: commissions, pipelines, and “order-taking” partners19:59 – The “trusted advisor” myth vs. reality22:21 – Legacy partners built on inside deals—time for solution selling25:00 – ICP deep dive: list 10 perfect clients, then build your world around them27:48 – MDF done right: develop new partners with strategy, not just events30:06 – Niche & tech stacks: why you need three Daniels, not twenty generic partners34:32 – Narrative is everything: don’t inflate pipelines or promises37:48 – Diversify wisely: fewer TSDs, deeper revenue relationships41:27 – Know your true CAC: calculate your real cost to acquire a customer48:12 – Final advice: as AI rises, human trust and niche expertise become premium🧠 Featured Guest:Daniel MajureTech Advisor | Coffee & Bourbon Aficionado | Channel Strategist▶️ Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielmajure/🚀 Boost Your Sales PerformanceThink your channel approach is stuck in the past? Ronnell can help with a Sales Gap Assessment—visit ronnellrichards.com—or level up your team with on-demand courses at SayLess Academy: sayless.academy.🔔 Subscribe, Like & ShareEnjoying the show? Hit Subscribe, then share this episode with your team, LinkedIn network, and anyone in Channel Sales. | — | ||||||
| 5/12/25 | ![]() Campaign-In-A-Coffin | 🔥 Episode Summary:On this episode, Ronnell is joined by channel firestarter Heather K. Margolis—and she’s not here to play nice. Together, they torch the outdated partner marketing tactics that are still plaguing the industry. From “campaigns in a box” to MDF programs that reward mediocrity instead of potential, this one pulls zero punches.Whether you’re a supplier, a partner marketer, or a channel exec, this episode is your wake-up call. If you're still marketing like it’s 2015, you're already losing.Heather breaks down:Why most channel events fail before they even startHow to actually support partners with marketing that drives outcomesThe brutal truth about MDF misuseWhat today’s tech stack really needs to includeWhy suppliers must stop expecting “ready-to-bake cookies” and start investing in partner developmentThis is the episode you’ll be quoting in your QBRs and slacking to your marketing team. No fluff. No filters. Just hard truth and smart strategy.⏱️ Episode Breakdown:00:00 – Big Brother energy & intro to HKM03:00 – Lifetime gym therapy & fighting toxic sales culture08:30 – What fitness means to high performers15:45 – HKM’s self-care obsession (and Ronnell’s IV addiction)23:55 – Sales vs Marketing smack talk (the reunion!)26:40 – Channel wake-up call: marketing isn’t working29:00 – Campaigns in a box = marketing malpractice34:10 – Why AI-powered content is the new baseline38:45 – Why MDF is broken and how to fix it42:00 – Stop wasting money on events with no ROI47:15 – Real examples of what partner support should look like53:00 – Minimum viable tech stack for channel suppliers58:20 – Heather’s Hermozi moment: “Heather knows her sh*t”1:02:00 – Final thoughts and where to find HKM🧠 Featured Guest:Heather K. MargolisFounder, Channel Maven Consulting▶️ Connect with Heather on LinkedIn:https://www.linkedin.com/in/heatherkmargolis/🌐 Learn more: www.channelmavenconsulting.com🚀 Boost Your Sales PerformanceThink your partner marketing strategy might be stuck in the past? Ronnell can help with a Sales Gap Assessment check out ronnellrichards.com or level up your team with online courses at sayless.academy.🔔 Subscribe, Like & ShareEnjoying the show? Make sure to hit that Subscribe button and share this episode with your team, your LinkedIn network, and anyone still stuck in “campaign in a box” mode.#ShutTheHellUpAndSell #ChannelSales #PartnerMarketing #MDF #B2BSales #HKMUnfiltered | — | ||||||
| 5/4/25 | ![]() You Can Keep Your Steak Dinners! | 🎙 Episode Title: You Can Keep Your Steak Dinners💥 Guest: Dave Dyson — Channel OG, Customer Advocate, and TA most of y’all wish you could land.You can buy a steak dinner — but you can’t buy Dave Dyson.He’s one of the most respected TAs in the game, and in this no-holds-barred episode of Shut The Hell Up and Sell: Unfiltered, he breaks down why most of you will NEVER do business with someone like him. Why? Because you’re still trying to “wine and dine” your way into partnerships instead of doing the real work.⏱ Timestamps & Highlights:00:00 – Opening Shots FiredWe’re not here to sugarcoat it. Dave sets the tone with what it really takes to earn a top TA’s trust.07:45 – Steak Dinners Are Not a StrategyPerks don’t close deals. Real value and aligned execution do.13:20 – Winning Dave Dyson: What Actually WorksDave gives it to you straight — the messaging, the moves, and the mindset that earn a “yes.”19:40 – Channel Leadership and Customer AdvocacyDave shares why putting the customer first is everything — and how most sellers fake it.26:10 – Social Responsibility Isn’t OptionalWhy today’s top TAs want to work with partners who give a damn about the bigger picture.31:00 – The Reason You’re Still MissingYou don’t have a strategy. You’re running plays from 2015 in a 2025 channel.🧠 You Need a Better Playbook — Not a Better Dinner ReservationIf you're struggling to engage top TAs or close meaningful channel partnerships, it’s time to stop guessing.👉 Get your Channel Sales Gap Assessment — the first step to uncovering exactly where your channel approach is falling apart.📘 Then go deeper with the Channel Sales Blueprint — the course trusted by LinkedIn Learning and taken by over 100,000 sales professionals worldwide.Built by someone who's actually done the work, the Blueprint teaches you how to prospect, engage, and close with clarity — not fluff.🎧 Listen to the Episode NowAvailable everywhere you get your podcasts. Just don’t bring a ribeye to a strategy fight.#ChannelSales #ShutTheHellUpAndSell #SalesLeadership #SalesBlueprint #PartnerEnablement #ChannelStrategy | — | ||||||
| 4/23/25 | ![]() Welcome to Shut the Hell Up and Sell: Unfiltered | Welcome to the first episode of Shut the Hell Up and Sell: Unfiltered — the podcast that says what others won’t. Hosted by award-winning sales expert, author, and top tech channel influencer Ronnell Richards, this show is your no-BS guide to sales and career success.This inaugural episode lays the foundation for what's to come: raw, unfiltered conversations with the most influential voices in sales, marketing, entrepreneurship, and the technology channel. If you're tired of fluff, theory, and “inspiration” without execution — this is your new home.What You’ll Learn in This Episode:Why most salespeople stay stuck — and how to break throughWhat this show won’t be (hint: safe or scripted)How to leverage this series to elevate your mindset, skills, and resultsWhat kind of guests are coming (and why you’ll want to take notes)🛠️ Resources & Links:📘 Shut The Hell Up and Sell (the best-selling book): Buy on Amazon🎓 Online Sales Courses: SayLess Academy✅ Take the Sales Gap Assessment: Free Gap Assessment Tool📺 Ronnell on LinkedIn Learning: View Courses🛠️ Sales Tech Stack Cheatsheet: Download Free Guide🎤 Book Ronnell for Speaking: ronnellrichards.com/speaking🧠 Follow the podcast’s behind-the-scenes and sales wisdom: Ronnell on LinkedIn🎧 Subscribe NowBe sure to hit subscribe on Apple, Spotify, or wherever you listen — and share this episode with a colleague who needs to hear some real talk. | — | ||||||
| 10/6/23 | ![]() Introducing Voices Of Distilling | Here's a crossover of the inaugural episode of Voices Of Distilling hosted by Ronnell. Subscribe to Voices Of Distilling on your favorite platform. Upcoming episodes will feature Distillers leading the top brands in the business. Learn their stories and secrets to success. 🎙️ Episode 101 🥃 Episode Overview: Erik Owens joins Ronnell live from ADI’s 20th-anniversary conference in Las Vegas. Erik talks about his vision for the future of the industry and the role the ADI will play in the community. Erik talks about what you can expect from ADI in 2024 and makes a surprise announcement. 🎤 Today's Guest: - Erik Owens - President - American Distilling Institute - https://www.linkedin.com/in/erik-owens-09013945/ 💼 Presenting Sponsor: Pinnacles Distillers Yeast from AB Biotek We provide yeast products for the whiskey and spirits sectors and offer superior technical support and collaboration for effective customer solutions. We’re your partner in distilling. https://www.abbiotek.com/ https://www.linkedin.com/company/ab-biotek/ 🌟 Support "Voices of Distilling": - Rate & Review: If you enjoyed this episode, please leave us a rating and review. Your feedback helps others discover our show! - Become an ADI Member: Dive deeper into the world of distilling, attend our annual conference, and join a vibrant community. https://distilling.com/resources/join-adi/ 🔔 Stay Connected: - Subscribe: Don't miss an episode! Subscribe to our channel. - Social Media: - Facebook: https://www.facebook.com/americandistilling/ - LinkedIn: https://www.linkedin.com/company/american-distilling-institute/ - Instagram: https://www.instagram.com/americandistilling/ 📧 Contact: For inquiries, partnerships, or suggestions, email us at ronnell@distilling.com 🥂 Thank you for tuning into "Voices of Distilling". Until next time, cheers to the spirits that bind us! | — | ||||||
| 8/31/23 | ![]() Sander Gets His Velvet Jacket | Sander Biehn is many things; a Father, Husband, Lover of Great Beer, Leader, Founder, Salesman, and now a newly minted member of the Business & Bourbon Velvet Jacket club as our first-ever returning guest. Many Founders try to work themselves away from the sales floor. As their companies grow, they get further away from selling their products and services. In this episode, Sander shares his journey from the sales floor to the corner office, then back to the sales floor, and the valuable entrepreneurship lessons he learned. | — | ||||||
| 8/8/23 | ![]() Crown, Coke & Country | Rick Duran’s approach to business and sales is much like his favorite drink simple, direct, and consistently on target. He’s not the type of Executive who puts himself above the people. In this episode, he shares some pre-internet wisdom that helped him form his philosophy on success that is not only timeless: it’s timely, given the latest advances in technology. | — | ||||||
| 7/17/23 | ![]() Did We Just Become Best Friends? | This one time at bible camp, Travis met Josh… What comes next is decades of friendship, brotherhood, and business. In this episode, Ronnell welcomes Travis Curnutte and Josh Schluep, of Volli Communications. Through ups and downs, they managed to build and grow their families and business together. This is a rare example of when being in business with your best friend works. After enjoying this episode, you’ll understand why and how you can model their success in your own relationships. Connect with Travis https://www.linkedin.com/in/thevolliman/ Connect with Josh https://www.linkedin.com/in/joshua-schluep-7b538b222/ Volli Communications http://www.vollicomm.com/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ Work with Ronnell https://www.ronnellrichards.com/ #businessandbourbon #entrepreneurship #businesstips #whiskey #business #bourbon | — | ||||||
| 7/10/23 | ![]() Dougie, I want my name on that cup! | In this episode, Ronnell welcomes Tim Joos, COO of Warner Telecomm. Tim is a native Pittsburgher who loves sports and appreciates a good Primanti Bros sandwich. At the helm of Warner Telecomm, he’s led them through a successful business pivot and into disrupting the world of technology expense management with Warner’s innovative and successful approach to serving their customers and partners. Connect with Tim https://www.linkedin.com/in/timothy-joos-79096a1/ Warner Telecomm https://www.warnertelecomm.com/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon #entrepreneurship #businesstips #whiskey #business #bourbon | — | ||||||
| 6/26/23 | ![]() Swagga Like Roo | In this episode, Ronnell welcomes Reagan Roberts, Channel Chief of Silver Sky. Reagan is a heart-first leader who is unapologetic in commitment to her partners and her love for early 2000s Atlanta hip-hop. In this episode, you’ll see why she is such a beloved person who builds tremendous relationships in business. Reagan shares her journey of hiding from security guards in stairwells, perfecting accents for fun, and leading a cybersecurity channel sales organization. Connect with Reagan https://www.linkedin.com/in/reagan-roberts21/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon #entrepreneurship #businesstips #whiskey #business #bourbon | — | ||||||
| 6/19/23 | ![]() Bananas For Business | In this episode, Ronnell welcomes Robert Bowling, CEO of TDM and Clarus Communications. Robert is a veteran Leader in the world of Technology sales. In this episode, he shares his love for the Savannah Bananas and the connection between his business philosophy. He’s shaking up the world of technology by bringing his Bannana-like approach to disrupting the world of technology sales. His mix of veteran wisdom, youthful ambition, and commitment to community is contagious. Connect with Robert https://www.linkedin.com/in/robert-bowling-4516308/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon #entrepreneurship #businesstips #whiskey #business #bourbon | — | ||||||
| 6/12/23 | ![]() Gettin Swiftie With It | In this episode, Ronnell welcomes Jo Hauser, Channel Marketing Leader of LiveVox. Jo is one of the most innovative marketers in Channel Technology Sales and a new convert to the Swiftie Nation! This is one of the most inspirational stories we’ve told on Business & Bourbon about the power of relationships for business success and beyond. Connect with Jo https://www.linkedin.com/in/jo-jolynn-hauser-0a6a161/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon #entrepreneurship #businesstips #whiskey #business #bourbon | — | ||||||
| 6/5/23 | ![]() Old Man Music | In this episode, Ronnell welcomes Terry Corder, Vice President of Solution Engineering for Fusion Connect. Terry is a native Kentuckian who knows his whiskey and has been known to rock out on the karaoke stage on occasion. Terry shares his love for “Old Man Music,” some timeless advice for sales success, and a heartwarming story about the power of relationships in business. Connect with Terry https://www.linkedin.com/in/terrycorder/ Thank you to our Partners South Puget Sound Community College https://spscc.edu/craft-beverage-bas-campaign Magic Mind - use code Businesandbourbon https://magicmind.com/ Join our Community https://www.businessandbourbon.live/ #businessandbourbon #entrepreneurship #businesstips #whiskey #business #bourbon | — | ||||||
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