Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!
by Crystal Waddell
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇨🇦CA · Marketing#1525K to 30K
- 🇸🇪SE · Marketing#1291K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1.8K to 12K🎙 Daily cadence·239 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
6K to 40K🇨🇦75%🇸🇪25% - Active Followers
Loyal subscribers who consistently listen
3.3K to 22K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Audience-First SEO, Emotional Hooks & Content That Connects with Angela Skane (Part 2)
May 13, 2026
19m 37s
Why SEO Needs Psychology: Angela Skane on TikTok, Conversions, and the Future of Search
May 6, 2026
21m 53s
From SEO to AI Search: Building a Modern Visibility Ecosystem That Actually Works
Apr 22, 2026
22m 28s
SEO, But Make It Honest: Traffic, AI, and the Truth No One Wants to Say (Part 2 with Aimee Jurenka)
Apr 15, 2026
16m 16s
SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka
Apr 8, 2026
6m 34s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/13/26 |  Audience-First SEO, Emotional Hooks & Content That Connects with Angela Skane (Part 2) | In this episode of The Simple and Smart SEO Show, Crystal Waddell continues her conversation with Angela Skane about creating SEO content that goes beyond keywords and actually connects with your audience. ✨ Angela explains why businesses should stop obsessing over every possible long-tail query — especially in the age of AI search — and instead focus on deeply understanding their target audience. Because when you understand your audience’s pain points, motivations, emotional triggers, and en... | 19m 37s | ||||||
| 5/6/26 |  Why SEO Needs Psychology: Angela Skane on TikTok, Conversions, and the Future of Search | In this episode of The Simple and Smart SEO Show, Crystal Waddell welcomes Angela Skane from Network Solutions for a conversation about why SEO needs to move beyond rankings, impressions, and visibility. Angela shares how her background in link building, viral content, and content strategy shaped the way she thinks about SEO today. Her big message? Impressions don’t pay the bills. SEO content has to do more than show up — it has to connect with real people and help them take action. Crystal a... | 21m 53s | ||||||
| 4/22/26 |  From SEO to AI Search: Building a Modern Visibility Ecosystem That Actually Works | Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen. They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than search engines, and what small business owners can do—without massive budgets—to sta... | 22m 28s | ||||||
| 4/15/26 |  SEO, But Make It Honest: Traffic, AI, and the Truth No One Wants to Say (Part 2 with Aimee Jurenka) | Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it’s time to "throw a funeral" for the traditional traffic metrics we’ve relied on for a decade. In this episode, Crystal and Aimee dive into the "panic state" many marketers feel as AI search begins to "swallow" organic traffic. They move beyond the fear to provide a roadmap for entrepreneurs and SEOs who need to adapt to a world where visibility matters more than rankings. In this e... | 16m 16s | ||||||
| 4/8/26 | SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka | In this episode of The Simple and Smart SEO Show, I sit down with SEO expert Aimee Jurenka to unpack a major shift happening in the industry right now: 👉 The death of inbound marketing as we know it. For over a decade, SEO success was measured by one thing: traffic. But with the rise of AI search and disappearing clicks, that model is breaking fast. We’re talking about: Why inbound marketing worked for so long The real reason traffic became the main KPI What AI sea... | 6m 34s | ||||||
| 3/25/26 |  The SEO & Content Strategy That Actually Drives Growth (Part 2 With Matt Diamante) | In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with SEO expert Matt Diamante in part 2 of their conversation to break down what actually moves the needle in your business visibility. Matt shares why most business owners are stuck doing the wrong kind of work... and how shifting from “doing” to “promoting” can unlock real growth. From building trust through consistent content to turning one idea into multiple marketing assets, this episode simplifies SEO and ... | 18m 59s | ||||||
| 3/18/26 |  How Simple SEO Really Works (and Why Most Advice Is Wrong) with Matt Diamante | In this episode of The Simple and Smart SEO Show, Crystal welcomes back SEO educator and entrepreneur Matt Diamante to unpack what’s really driving his explosive growth. Plus, why most SEO advice is overcomplicated or outdated. Matt breaks down SEO into its simplest form: solving problems for your audience. He shares why consistency beats complexity, how topical authority actually works, and why chasing trends or “gaming the algorithm” is a losing strategy. The conversation also d... | 21m 48s | ||||||
| 3/11/26 |  Agentic Commerce and the Future of Search: How AI Will Change Online Shopping (Part 2 With Brooke Gramer) | In Part 2 of my conversation with Brooke Gramer, we shift from voice and branding into something even bigger — the future of search and AI-driven commerce. What happens when AI starts shopping for your customers? We explore agentic commerce, GPT updates, model selection, and where AI should never replace human judgment. We also talk about the guardrails business owners need as AI becomes more embedded in workflows. If you sell online — especially on Shopify — this episode will stretch your th... | 20m 55s | ||||||
| 3/4/26 |  Why AI Content All Sounds the Same (And How to Stand Out With Smarter SEO) Part 1 With Brooke Gramer | In this episode of The Simple and Smart SEO Show, I’m joined by Brooke Grammer, host of the How I AI podcast, for a powerful conversation about what’s really happening to content in the age of AI. If you’ve noticed that websites are starting to feel polished… but completely forgettable… you’re not imagining it. This episode is a must-listen for creative entrepreneurs, Shopify sellers, service providers, and marketers who want to stay visible, (without sounding generic.) ✨ Key Takeaways: Custo... | 23m 25s | ||||||
| 2/25/26 |  SEO Isn’t Dead — It’s Evolving: AI Search, Revenue & the New Rules of Success (Crystal Ortiz Part 3) | Is SEO dead? Not even close. In part 3 of this Crystal Squared episode of The Simple & Smart SEO Show, Crystal Waddell sits down with Crystal Ortiz to unpack what’s really happening in the world of AI-powered search. AND SPOILER: SEO is actually in a strong position right now. They dive into how to define success beyond traffic metrics, how to use AI without wasting hours going down a rabbit hole, and why business goals [not shiny tools] should drive your SEO strategy. From product ... | 15m 26s | ||||||
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| 2/11/26 | The Art of Relationship Building in SEO: Timing, Trust, and AI Tools (Crystal Ortiz Part 2) | In this episode of the Simple and Smart SEO Show, Crystal Waddell and Crystal Ortiz dive deep into the psychology behind consumer decision-making and how that translates into smarter, more effective SEO strategies. They explore the importance of relationship-building over time, understanding customer buying cycles, and using AI as a strategic assistant, not a shortcut. Whether you're an e-commerce owner, SaaS marketer, or small business strategist, this episode is packed with insi... | 13m 59s | ||||||
| 1/28/26 | From SEO to CX: Crystal Ortiz on Why Customer Connection Is the Ultimate Ranking Factor (Part 1) | In this thoughtful episode of The Simple and Smart SEO Show, Crystal chats with fellow SEO expert Crystal Ortiz, founder of Socialhart. With over a decade of experience in digital marketing and a background in education, Crystal O. shares her journey from retail to SEO consulting and why connecting with customers is more powerful than any ranking algorithm. They explore the intersection of SEO, AI, customer experience, and basic business fundamentals, revealing why treating SEO li... | 18m 45s | ||||||
| 1/21/26 | How AI Search Traps Businesses in Their Old Positioning (And How to Fix It) (Semantic SEO Part 2 of 3) | In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down how AI search systems can lock businesses into outdated messaging, even after they've evolved. Using a real-world case study of a lawn service company transitioning from residential to large-scale commercial work, Crystal explains how semantic misalignment—not visibility—is often the root problem. She introduces the concept of semantic alignment and shows how refining website language and structure can g... | 13m 08s | ||||||
| 1/14/26 |  Why Your Page Isn’t Converting: How Semantic Triples Unlock Smarter SEO (Semantic SEO Part 1 of 3) | In this episode of the Simple and Smart SEO Show, host Crystal Waddell unpacks the concept of semantic triples and how understanding them can solve one of the most frustrating SEO issues ... getting impressions but no clicks. Drawing from her experience at a technical SEO conference and a real-world case study from her own business, Crystal reveals how aligning your page’s content with user intent (not just keywords) can lead to higher conversions. Whether you're an SEO novice or ... | 18m 28s | ||||||
| 1/8/26 |  Vision Board Workshop for 2026: Align Your SEO, Business & Life Goals (Without Burnout) | In this special workshop-style episode of The Simple and Smart SEO Show, Crystal Waddell guides you through creating a one-page vision board for 2026 that blends your business goals, SEO priorities, and personal life — without overwhelm. Whether you’re a Shopify seller, creative entrepreneur, or service-based business owner, this episode gives you space to reflect, reset, and move into 2026 with clarity and confidence. ✨ Grab a pen, some paper, and about 45 minutes — and let’s map out where y... | 21m 58s | ||||||
| 12/31/25 | Intro to Vision Boarding for Business: Creating Clarity and Focus | I'm sharing a throwback video that I made to help you think about creating a vision board for your business in 2026! In this episode, we go behind the scenes of a hands-on workshop using Canva to create strategic vision boards for your business. Discover how to design quarterly, monthly, and weekly boards that align with your marketing goals, blog content, and brand messaging. Whether you're new to Canva or just need a creative boost, this episode provides step-by-step guidance and ideas to h... | 5m 00s | ||||||
| 12/26/25 |  The Power of Service Pages: Local SEO Gold with Darren Shaw (Best of 2025 Highlight) | In this “Best of 2025” highlight from the Simple and Smart SEO Show, we revisit one of our top-performing episodes featuring local SEO expert Darren Shaw. Darren breaks down the critical mistake many local businesses make with their websites—and how to fix it using individual service pages. If you're relying on a single "Services" page or even worse—a one-page website—this episode is a must-listen. Learn how your website becomes the database that powers your Google Business Profil... | 4m 06s | ||||||
| 12/17/25 | Best of 2025: SEO, Branding, and Smart Business Growth | In this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in my SEO strategy, I share actionable takeaways and honest lessons that led to smart growth. Key Takeaways: Own Your Niche: Trying to serve ev... | 14m 02s | ||||||
| 12/3/25 |  Bye, Bye Digital Silos! Hello, Intent-Driven SEO with Ashley Liddell from Deviation (Part 2) | In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search. We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere era. From creating demand via social media to optimizing for long-tail keywords and leveraging data-driven strategy visuals, this conve... | 25m 37s | ||||||
| 11/28/25 | How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel | In this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel. We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue. Learn the secrets to converting visitors with targeted popups, the importance of various email flows (including abandoned cart, product browse, and post-purchase), and how Grid and Pixel streamlines... | 17m 58s | ||||||
| 11/26/25 |  Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell (Part 1) | In this episode of The Simple and Smart SEO Show, I'm stitting down with Ashley Liddell, co-founder of Deviation, to explore the concept of “Search Everywhere® .” From Sephora’s “Black Beauty Is Beauty” campaign to understanding the evolution of search across platforms like TikTok, Pinterest, and Reddit, Ashley shares his journey to building a unique SEO agency. We discuss the fragmentation of the customer journey, optimizing across platforms, and why traditional SEO alone is no l... | 19m 41s | ||||||
| 11/19/25 |  Using Shopify with AI and Smart E-Commerce Strategies (Part 2 with Deonnah Carolus) | 📌 Episode Summary: In this episode, Crystal continues her conversation with Deonnah Carolus, the founder of E-Commerce Savvy, diving deeper into launching and scaling Shopify stores with the help of AI tools. Deonnah shares practical insights on using Shopify’s built-in features versus third-party themes, optimizing SEO for long-term visibility, setting realistic timelines for launching a store, and the mindset shifts needed to succeed in e-commerce. Whether you’re transitioning ... | 20m 44s | ||||||
| 11/12/25 |  Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1) | In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus. They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers. Whether you're new to Shopify or an experienced seller looking to stay ahead, this episode is packed with actionable strategies and future-focused predictions. Key Takeaways: Shopify Evo... | 17m 13s | ||||||
| 11/5/25 |  GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2) | In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "searchable," this episode dives deep into the shifts that matter most for small businesses and marketers. Discover how to test AI’s underst... | 18m 05s | ||||||
| 10/29/25 |  AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1) | In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what business owners need to know to stay competitive online. Learn why traditional keyword-focused strategies are losing relevance and how to ad... | 28m 42s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.